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Article
Publication date: 22 November 2011

Amirul Afif Muhamat, Mohamad Nizam Jaafar and Norfaridah binti Ali Azizan

The purpose of this paper is to measure the sensitivity of the banks' customers towards the adoption of Arabic terminology in the Islamic banking industry.

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Abstract

Purpose

The purpose of this paper is to measure the sensitivity of the banks' customers towards the adoption of Arabic terminology in the Islamic banking industry.

Design/methodology/approach

A sample of 100 respondents who were mainly banks' clients was surveyed through personally administered questionnaire and only 60 questionnaires are usable for the study. The remaining 40 questionnaires were rejected due to incomplete answers and error. The survey executed based on convenience sampling method. The study was conducted at Shah Alam for nearly two and a half months and the city chosen due to the exclusivity of the city's demographic; significant availability of white collar employees as its residents which illustrate a high income population, high literacy and high academic qualification.

Findings

The majority of the respondents agree that Arabic terminology gives competitive edge to the Islamic banks but at the same time they indicate that the catchy Arabic name will give them difficulty in gaining fast information about and comprehension of the product. The trend depicted by the non‐Muslims respondents when answering the questionnaire indicates that, in many cases, they are at the negative side on every statement given. Thus, it signifies a need from the Islamic banking side to manage this issue, since the non‐Muslims are majority clients of the industry in Malaysia.

Research limitations/implications

The response rate of 60 per cent for this study is considered good. However, the availability of more respondents would give higher rate of representation.

Practical implications

This paper provides insights for the interested parties to know the banks' clients' needs from the Islamic banking sector and will help to increase the number.

Originality/value

This paper measures the responses of banks' customers towards the adoption of Arabic terminology, in a multi‐racial society in which limited study has been done.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 4 no. 4
Type: Research Article
ISSN: 1753-8394

Keywords

Available. Content available
Article
Publication date: 22 November 2011

M. Kabir Hassan

674

Abstract

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 4 no. 4
Type: Research Article
ISSN: 1753-8394

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Article
Publication date: 27 May 2020

Yuvaraj Ganesan, Anwar Bin Allah Pitchay and Mohd Aliff Mohd Nasser

Since the establishment of Islamic banks in Malaysia since the 1980s, the banking system has undergone rampant development within the financial industry. It has resulted in a…

1395

Abstract

Purpose

Since the establishment of Islamic banks in Malaysia since the 1980s, the banking system has undergone rampant development within the financial industry. It has resulted in a positive competitive challenge for the conventional banks and able to attract not just the Muslim customers, but also those non-Muslim customers. At the same time, understanding the customers' knowledge of Islamic banking products is an interesting issue to explore. This issue is raised because the Islamic bank products are often packaged using Arabic terms, even though it is marketed in non-Arabic countries like Malaysia. Therefore, this study aims to examine the factors that influence the intention of the Islamic banking customers as the result of relying on some information produced by Malaysian Islamic banks.

Design/methodology/approach

This study is conducted using the existing underpinning theory of planned behaviour (TPB). A total of 300 questionnaires were analysed using the structural equation modelling (SEM).

Findings

The results indicated that perceived behavioural control, attitude and subjective norms of the Islamic banking depositors are positively influenced by the intention of the depositors to learn about Islamic banking.

Research limitations/implications

One of the main issues faced in this study is the result cannot be generalised. It is not possible to know based on the collected data if the sample is representative, other than the fact that all of the respondents are Islamic bank depositors. Nevertheless, it can still be a catalyst for further research as a link to existing findings in the area. There might be a bias on the understanding of the respondents about Islamic banking. This is due to the fact that Malaysia is a multi-racial population. Malay people might have a better understanding and basic knowledge about Islamic banking than the Chinese, Indians and other races. This cultural bias could be overcome in future studies by identifying respondents who have experiences in dealing with Islamic banking.

Originality/value

This study provides interesting insights of the Malaysian banking industry in terms of the multi-racial customers' intention to learn about Islamic banking, which is scarcely discussed in the extant literature.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-01-2019-0011.

Details

International Journal of Social Economics, vol. 47 no. 5
Type: Research Article
ISSN: 0306-8293

Keywords

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