Wahyu Rafdinal, Nono Wibisono, Lina Setiawati and Cahaya Juniarti
Virtual reality (VR) technology has emerged as a crucial solution in the tourism industry, allowing tourists to explore destinations virtually. However, there are still limited…
Abstract
Purpose
Virtual reality (VR) technology has emerged as a crucial solution in the tourism industry, allowing tourists to explore destinations virtually. However, there are still limited studies examining the role of this technology in the context of religious tourism destinations. Thus, this study investigates factors influencing the intention to visit religious tourism destinations by integrating VR applications’ quality, religiosity and the cognitive appraisal theory (CAT) model.
Design/methodology/approach
Data were collected from 638 VR application users and analysed using partial least squares-structural equation modelling (PLS-SEM) and importance performance map analysis (IPMA).
Findings
Based on the results from PLS-SEM and IPMA, the findings revealed that VR quality, religiosity and constructs in the CAT model are essential to visiting religious tourism destinations.
Practical implications
This study highlights the necessity for the religious tourism industry to advance VR application technology, aiming to enrich visitor experiences. The study provides a framework for marketing managers, government agencies and other relevant stakeholders to develop strategic initiatives to elevate visitor numbers at religious tourism sites.
Originality/value
This study offers a new perspective on the theory and application of VR quality, religiosity and CAT in the religious tourism industry.
Details
Keywords
Wahyu Rafdinal, Nono Wibisono and Lina Setiawati
The massive adoption of virtual reality (VR) applications has started since the COVID-19 pandemic, and until now, VR applications are still being used. However, there is limited…
Abstract
Purpose
The massive adoption of virtual reality (VR) applications has started since the COVID-19 pandemic, and until now, VR applications are still being used. However, there is limited research that analyses the consumer's perspective on the adoption of VR applications. Thus, this study discovers the adoption of VR applications in the hospitality sector by integrating the value-based adoption model (VAM) and VR quality.
Design/methodology/approach
The data were gathered through a survey of 500 respondents and evaluated through the structural equation model-partial least squares (SEM-PLS).
Findings
Employing SEM-PLS and importance-performance map analysis (IPMA), the findings revealed that VR quality and perceived value are essential determinants in the adoption of VR applications in the hospitality industry.
Practical implications
Practically, this study encourages the hospitality industry to create and develop high-quality VR application technology to benefit visitors. Through this study, hospitality marketing managers, governments and others concerned with the hospitality industry’s future development can create effective ways to increase the adoption of VR applications in this industry.
Originality/value
This study offers novel perspectives into the theory and application of VR quality and VAM in the adoption of VR applications in the hospitality industry.
Details
Keywords
Dwi Suhartanto, Anthony Brien, Norzuwana Sumarjan and Nono Wibisono
This study aims to examine a creative attraction loyalty model which includes experience quality, satisfaction and motivation and to assess the model’s applicability in terms of…
Abstract
Purpose
This study aims to examine a creative attraction loyalty model which includes experience quality, satisfaction and motivation and to assess the model’s applicability in terms of customer attraction, namely, tourists and residents.
Design/methodology/approach
The data collection was conducted at four culture-based attractions in Bandung, Indonesia. Self-administrated questionnaires were distributed to visitors after they experienced the attraction. In total, 415 useful questionnaires were collected. The hypotheses developed were examined using partial least square structural equation modelling.
Findings
This study reveals a significant effect of experience quality on both satisfaction and attraction loyalty. Moreover, the effect of motivations on satisfaction and loyalty is partially supported, as only the pull motivation factor has a significant effect on satisfaction. Finally, this study reveals that the proposed attraction loyalty model is insignificant in terms of difference between tourists and residents.
Originality/value
Past studies have examined many of the drivers of loyalty both independently and separately. This study examines simultaneously three important loyalty drivers: experience quality, satisfaction and motivation in the context of a creative tourism attraction. To create visitor loyalty, this study suggests that attraction managers need to deliver high experience quality and develop customer pulling strategies through promotion efforts.