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1 – 4 of 4Almudena Otegui Carles, José Antonio Fraiz Brea and Noelia Araújo Vila
The purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable…
Abstract
Purpose
The purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable events, and so be able to take it into account when repurposing and repositioning events in life for the future in a responsible way based on sustainability.
Design/methodology/approach
Authors have performed the photographic analysis proposed by Albers and James in 1988 but adapted to social media, specifically Instagram. A content analysis has been carried out with the posts containing the hashtag #sustainableevents, based on dimensions such as temporal variants, geographic conditions, demographic characteristics or languages used. After that, a semiotic analysis has been held to see how these dimensions are related with the image and with the subjects/objects that are being portrayed.
Findings
Sustainable events is a term that can have many meanings, becoming an abstract term, which is not being used today in social networks by private individuals. Companies and content creators seem to use the term more as an advertising claim, to attract customers and followers, than as a real applicability in their day-to-day actions. They use the term “sustainable events” related especially to an environmental dimension, leaving aside the economic and the social dimension.
Originality/value
Nowadays, the photography through social media is one of the most powerful sources for communicating people awareness. Nevertheless, researchers are only starting to understand the impact of social media and technology on the habits of people. To the authors’ knowledge, this is one of the first analyses of Instagram posts based on a hashtag to analyse what different stakeholders express in relation to that hashtag.
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Lucília Cardoso, Noelia Araújo Vila, Arthur Filipe de Araújo and Francisco Dias
Over the last two decades, the concept of destination imagery (DY) has gained relevance in the academic literature due to its central role in the tourists’ destination choice…
Abstract
Purpose
Over the last two decades, the concept of destination imagery (DY) has gained relevance in the academic literature due to its central role in the tourists’ destination choice process. However, there is still much to be explored within this topic, especially concerning DY processing. More specifically, the way external stimuli are processed in tourists’ memory is still unexplored. In this context, the purpose of this paper is to examine how DY is processed in individuals’ memories upon the reception of verbal stimuli related to food tourism destinations.
Design/methodology/approach
Through an online multilingual survey, imagery elements associated with European and Asian tourists’ favourite food tourism destinations were collected. Through a categorical content analysis, tourists’ perceptions were classified within Echtner and Ritchie’s (1993) tri-dimensional model’s dimensions. Results were examined against previous theories on DY. Moreover, a comparative analysis between the imagery of food tourism destinations held by Europeans and Asians tourists was carried out.
Findings
Results show that DY processing, when triggered by a food tourism destination stimulus, leans towards the holistic dimension, which reinforces previous theories on the topic, such as the very definition of destination image (DI), as well as the role of food on destination image. Moreover, differences were found between the type of destinations and the imagery processed by European and Asian tourists.
Research limitations/implications
The study is based on a significant data set, which comprised 1,186 responses, representativeness within the research universe cannot be assured. Although relatively equivalent volumes of data were collected from each of the two continents, there are significant discrepancies among the proportions of respondents from different countries within those two groups. Additionally, our theoretical model requires further validation through hypothesis verification procedures. This work builds theory, rather than testing it. In this context, it opens a research avenue for future studies adopting a more positivistic philosophical stance to research, which could submit the theories provided here to the scrutiny of rigorous, hypothesis testing, quantitative methods.
Practical implications
This paper provides an initial idea for destination managers about which aspects to highlight in their marketing campaigns. This particularly applies to destinations to which ethnic food is a relevant part of the tourist appeal, and whose managers intend to attract repeat visitors.
Social implications
The present study’s findings imply a series of suggestions for tourism practitioners. First, they provide an initial idea for destination managers about which aspects to highlight in their marketing campaigns.
Originality/value
The present study represents a first initiative of building a theoretical model of food tourism destinations’ imagery processing. Findings also provide original theoretical contributions to the concept of DY and lead to relevant managerial insights, particularly, into destinations aiming at attracting repeat, food-oriented tourists.
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Almudena Otegui Carles, José Antonio Fraiz Brea and Noelia Araújo Vila
It is imperative to develop studies on robotics through a gender lens, as gender equality is crucial for advancing innovations within the field of tourism and hospitality. This…
Abstract
Purpose
It is imperative to develop studies on robotics through a gender lens, as gender equality is crucial for advancing innovations within the field of tourism and hospitality. This paper aims to open new research questions based on the concept of gender stereotypes in robotics in the field of tourism and hospitality, critically examining how gender and gender stereotypes are being addressed in the current state of knowledge.
Design/methodology/approach
Conceptual papers focus on analysing concepts, approaching problems to address “what’s new” and highlighting directions for future thinking. They contribute fresh perspectives to traditional problems. Despite their potential to broaden our thinking, conceptual papers in tourism research are limited.
Findings
The importance of the concept of gender stereotypes in robotics in the field of tourism and hospitality presented in this conceptual paper is evident in recognising that robotics poses numerous ethical challenges aimed at preventing the replication and perpetuation of gendered norms, biases, prejudices and stereotypes prevalent in society. Overlooking these aspects during the design and utilisation of robots could inadvertently amplify discriminatory biases, enable abusive behaviours and contribute to the continued objectification of female workers within the tourism and hospitality sector.
Originality/value
While the concept of gender stereotypes in robotics is not novel, what is indeed novel is the untested relationship between gender stereotypes in robotics and the field of tourism and hospitality. Additionally, the context in which this relationship is presented is fresh, as it has typically been discussed in relation to customer acceptance, believability, perceived quality or satisfaction in interactions with robots. However, this paper’s distinctiveness lies in its exploration of the potential impact of robotics on either reducing or exacerbating gender stereotypes within society.
研究目的
通过性别视角研究机器人技术是至关重要的, 因为性别平等对于推动旅游和酒店业的创新至关重要。本文的目标是基于旅游和酒店业机器人中的性别刻板印象这一概念, 提出新的研究问题, 批判性地审视当前知识状态中如何处理性别及性别刻板印象。
研究方法
概念性论文侧重于分析概念, 提出问题以解决“有什么新意”, 并指出未来思考的方向。它们为传统问题提供了新视角。尽管它们有潜力拓宽我们的思维, 但在旅游研究中, 概念性论文仍较为有限。
研究发现
本文提出的关于旅游与酒店业机器人性别刻板印象这一概念的重要性在于, 认识到机器人技术带来了诸多伦理挑战, 旨在防止复制和延续社会中普遍存在的性别规范、偏见、成见和刻板印象。在设计和使用机器人时忽视这些方面, 可能会无意中放大歧视性偏见, 助长不良行为, 并继续物化旅游和酒店业中的女性员工。
研究创新
尽管机器人中的性别刻板印象并非新概念, 但新颖之处在于尚未验证机器人性别刻板印象与旅游和酒店业之间的关系。此外, 讨论这一关系的语境也是全新的, 通常这类讨论围绕客户接受度、可信度、感知质量或与机器人互动的满意度展开。然而, 本论文的独特性在于探索机器人技术对减少或加剧社会中的性别刻板印象的潜在影响。
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This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with…
Abstract
Purpose
This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.
Design/methodology/approach
The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.
Findings
This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.
Originality/value
The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.
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