The purpose of this paper is to explain why the film‐induced tourism sector is growing and outline the key questions that are likely to affect the future development of this…
Abstract
Purpose
The purpose of this paper is to explain why the film‐induced tourism sector is growing and outline the key questions that are likely to affect the future development of this sector.
Design/methodology/approach
The theme issue is profiled and the purpose and approach of each article explained in the context of the overall strategic question: how can the film‐inducted tourism phenomenon be sustainably managed?
Findings
The paper concludes that there is both a need and an opportunity for dialogue and interchange between practitioners and academics.
Practical implications
The paper explores the key issues affecting the growth of film‐induced tourism around the globe.
Originality/value
The paper identifies and explores facets of the relatively new film‐induced tourism phenomenon.
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Sangkyun Kim and Noëlle O'Connor
The purpose of this paper is a cross‐cultural analysis to compare the profiles of international screen‐tourists by nationalities. Also it investigates the screen‐tourism concept…
Abstract
Purpose
The purpose of this paper is a cross‐cultural analysis to compare the profiles of international screen‐tourists by nationalities. Also it investigates the screen‐tourism concept as associated with the Hallyu phenomenon. Owing to the nature of the topic being examined, an instrument with study‐specific items was created.
Design/methodology/approach
The objectives of this paper were achieved through the critical review of previous screen‐tourism literature combined with a structured on‐site survey which included both open‐ and close‐ended questions with inbound tourists who were visiting the Daejanggeum Theme Park in South Korea.
Findings
The principal value of this study can be seen in its offering of a general overview of the characteristics of screen‐tourists induced by the television drama Daejanggeum. The outcomes of this study concurred with the findings of some previous research which indicated the powerful impact of consuming popular media products including television dramas on destination choice and increase in tourist numbers. Therefore, the findings present a considerable amount of insight into the screen‐tourism phenomenon.
Research limitations/implications
Despite the overall success of the research methodology, a number of limitations were identified. Probably, the most significant of these relates to the generalisability of the results. Whilst this research has contributed to the existing knowledge of screen‐tourism, it would undoubtedly be beneficial to build on it through further research. In particular, research that would examine whether the main findings identified here are more widely representative would be useful. A multi‐destination paper could be undertaken in which would provide rich, comparative data on the nature and characteristics of the phenomenon in other such destinations.
Practical implications
This paper will be of value to academics and industry practitioners interested in screen‐tourism and indeed tourism in general as well as students studying the screen‐tourism phenomenon. The results of this study could benefit destination managers, academics, film and television stakeholders who have an interest in screen‐tourism destination development.
Originality/value
This paper offers a general overview of socio‐demographic characteristics of international screen‐tourists induced by a television drama and it explores the differences in screen‐tourists' profiles including travel patterns and screen product preference in the inter‐Asian dimension. The paper addresses a gap in the literature on the area of cross‐cultural analysis and the screen‐tourist.
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Niki Macionis and Noe¨lle O'Connor
The purpose of this paper is to revisit the question: “How can the film‐induced tourism phenomenon be sustainably managed?” and review the implications arising.
Abstract
Purpose
The purpose of this paper is to revisit the question: “How can the film‐induced tourism phenomenon be sustainably managed?” and review the implications arising.
Design/methodology/approach
The paper draws on each of the articles in the theme issue to examine the individual and collective insights.
Findings
It can be argued that an action plan for maximizing the film‐induced tourism benefits at the related destinations can be realized by building on the recommendations contained in this theme issue.
Practical implications
The paper explores the scope and potential for developing the film‐induced tourism sector.
Originality/value
This paper identifies successful case examples and action lines for future development, including continued dialogue between academics and practitioners involved in the film and tourism industries.
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The purpose of this paper is to show how an increasing number of film and tourism industry stakeholders are working together with the dual goals of attracting film production and…
Abstract
Purpose
The purpose of this paper is to show how an increasing number of film and tourism industry stakeholders are working together with the dual goals of attracting film production and then capitalizing on the subsequent exposure.
Design/methodology/approach
Recently published reports and articles related to the film industry and film tourism in particular are thoroughly reviewed.
Findings
Although most tourism organizations and film commissions have been slow to tap the potential benefits of film tourism, the examples highlighted show how partnerships between the two industries can be mutually beneficial.
Practical implications
If leveraged well, film tourism can have large economic gains for countries and regions. Destination marketing organizations should be working with film commissions and engaging in marketing activities at four distinct stages of a film's lifecycle; before production of a film, during production, during release of the film, and after release.
Originality/value
This is the first full film tourism paper to reflect on existing collaboration between the film and tourism industries.
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Beth Storey, Sinead O'Leary and Noëlle O'Connor
Dark tourism has grown as an area of study since the 1990s with a great deal of research carried out into visitor motivations in recent years. Visitor centres within the dark…
Abstract
Dark tourism has grown as an area of study since the 1990s with a great deal of research carried out into visitor motivations in recent years. Visitor centres within the dark tourism sector have a balancing act between the education and entertainment elements of tourism and sensitivity to the difficult stories they tell as part of their remit. This study examines the importance of tourism to the survival of Ireland's remaining workhouse buildings and the role the workhouse museums play in the local community. Research found that the visitor demographics and responses correlated with other studies, with a similar spread of male and female respondents to the survey, similar reasons for visiting and many of the same emotional responses.
The workhouses are very large buildings spread over several acres of land and therefore can be difficult and expensive to maintain. Community is very important to the management at Donaghmore and Portumna, and both management teams are open to the use of the buildings for events and education. They are also aware of their place in the local communities, supporting other businesses such as accommodation and restaurants.
This chapter shows that not only are Ireland's workhouses an important part of the history of the country, but they also have a role in modern society as places to preserve and teach that history. Tourism plays an important role in the preservation of the remaining workhouses and in educating the public about a difficult time in Ireland's history.
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The purpose of this paper is to highlight the potential of film‐induced tourism to provide sustained economic contribution to destinations.
Abstract
Purpose
The purpose of this paper is to highlight the potential of film‐induced tourism to provide sustained economic contribution to destinations.
Design/methodology/approach
The paper takes the form of a literature review and identifies the economic contribution made by film‐induced tourism.
Findings
It is observed that film‐induced tourism only provides a sustained economic contribution to destinations in exceptional circumstances.
Practical implications
Destinations need to incorporate film as a functional component of their management. Managers need to focus on the subtle roles film plays in destination awareness, motivation, and image and expectation formation. This focus is best deployed in connecting film audiences with the destination, and tourist experiences available.
Originality/value
The paper questions the emphasis placed on film as a tourism‐inducing agent and at same time, illustrates that film has a subtle influence and this requires further emphasis by destination managers.
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The purpose of this paper is to discuss the extent to which film locations affect the decision making of tourists and overall attractiveness of film locations as tourist…
Abstract
Purpose
The purpose of this paper is to discuss the extent to which film locations affect the decision making of tourists and overall attractiveness of film locations as tourist destinations.
Design/methodology/approach
The paper explores the relative appeal of fictional and authentic film locations with reference to the literature and film case study examples.
Findings
Arguably, the attractiveness of an actual location shown in a film is greater than a location portrayed by a film, and when tourists do visit film locations in considerable numbers, the impacts are not always beneficial.
Practical implications
The paper uses examples to explore the scope and related impacts of film‐induced tourism.
Originality/value
The paper draws on a wide range of examples to highlight the implications of fictional and authentic locations in films.
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Carina Boufford and Noëlle O'Connor
This chapter examines the role that strategic marketing plans play throughout the process of destination recovery post terrorist attack for the purpose of encouraging the return…
Abstract
This chapter examines the role that strategic marketing plans play throughout the process of destination recovery post terrorist attack for the purpose of encouraging the return of tourists. It investigates the impact that strategic marketing plans have as a part of crisis management applying a mixed-method approach which utilises survey data examining future industry leaders to quantify perspectives regarding the relationship between terrorism, tourism and destination marketing. Furthermore, this chapter reviews destination marketing techniques employed by international locations to determine recovery strategies utilising marketing plans. Bali, Paris, Northern Ireland, New York, Sri Lanka, Syria, Tunisia and Turkey were selected as case studies because they have been the focus of significant research studies to date (Asia-Pacific Economic Cooperation (APEC): BBC News, 2019; Ferreira, Graciano, Leal, & Costa, 2019) which have primarily focused on the relationship between terrorism and tourism regarding the collapse of the tourism industry. A survey was issued to gain perspectives regarding the relationship between terrorism, tourism and destination marketing. Second, case study analysis was conducted to examine both successful and unsuccessful destination recovery strategies. Results indicate that destinations that utilised strategic marketing as a part of crisis management frameworks experienced the return of tourists and recovered. This research contributed to the development of an inclusive, universal crisis management framework encompassing strategic marketing plans as a tool for recovery.