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Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library professionals from different universities along with the user respondents from different disciplines and universities on the role of social media tools to market university libraries.

It is a survey-based study that used the questionnaire as its chief data collection instrument designed to be administered to library professionals (n = 100) and users (n = 1,189) from eight universities. The study also adopted the general observation and interview methods to supplement the data. The data was analyzed using SPSS software, and Chi-square test and ANOVA were applied to ascertain the significant variations in viewpoints of the library professionals and the users.

The research study showed that library professionals (from different universities) and users (from different disciplines and universities) felt that social media could be an appropriate marketing tool for libraries in the future. Observations during data collection highlighted a lack of confidence and unwillingness among library professionals to implement any changes in the present time.

The present study provides some significant insights for improving the current situation of the libraries under study in terms of increasing awareness among the students and adopt social media tools for marketing of library facilities and services in future. It is important to note that a few issues that came into light during data collection were a marked lack of willingness and prevalence of less confidence among the library professionals to execute or implement the social media tools to market library resources and services among the users.

SMM programs focus on creating content that attracts attention and encourages readers to use it. This study attempts to fill the gap in of marketing in libraries through social media. The paper offers insights into the use of marketing tools for promoting library resources and services as per the needs of library users. The research work differs from other studies undertaken on library marketing related to social media as it has included both library professionals and users together to obtain a better picture in this regard.

This paper delineates the appraising and comparing the circumstances that may influence the choices and preferences of the undergraduates of National Institutes of Technology (NITs) of the north-western region of India for using library’s print versus electronic resources. The author investigated the circumstances in knowing whether different situations impact their choice for using print or electronic resources concerning their demographical characteristics for their academic learning.

The study used a survey of undergraduates at six NITs in the north-western region of India. The responses were analysed using Chi-Square, Mann–Whitney and Kruskal–Wallis statistical analysis tests, via SPSS software.

The study revealed that respondents preferred a mix of both forms of sources for their academic studies under different circumstances. The results reveal that the institution of respondents affected the choice of print resources over e-resources and vice versa in many different circumstances. Respondents’ year of study affected the choice of using print over e-resources and vice versa in certain situations. The residential backdrop affects the choice of using e-resources over print in some situations. Gender of respondents affects the choice of using e-resources over print under some situations.

The study will further aid librarians at six NITs in the north-western region of India to know whether print resources still have the same importance among library users or their preference switched towards using electronic resources.

This study offers new perspectives on the use of print verses electronic resources among the undergraduates at six NITs in the north-western region of India so that the libraries can procure desired resources rather than moving with the market trends.