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Services still have a long way to go in attracting and meeting the needs of black and ethnic minority drug users, while messages of health and prevention often go unheard or unheeded. In this new research Nirmal Kumari talks to young and old generic Indians1 to uncover very different perceptions of drug use. Understanding differences is vital to drug prevention and treatment. In this pioneering study, Kumari demonstrates how services can become culturally competent through research and training and by embracing new approaches to health and well‐being. Discover the practicalities of yoga and Ayurdeva in this unique blend of research, practice, mind, body and spirit.

This paper describes a survey carried out by a South Asian women's voluntary organisation to identify the physical and mental health needs of its users. The results confirm research findings that suggest a high proportion of South Asian women suffer from psychological and somatic symptoms that are commonly associated with anxiety and depression. A considerable number had experienced racial discrimination and several had suffered sexual discrimination. Problems reported by participants included eating disorders, marital difficulties and domestic violence. The majority did not know where to seek help for mental health problems. Respondents wanted confidential talking and complementary therapies to be provided in services run by South Asian staff, and for health education and health promotion to be provided in their own ethnic language. The paper ends with a consideration of the implications of these findings for the delivery of mainstream mental health services, from health promotion through primary care to specialist services.

The purpose of this paper is to explore dimensions of perceived service quality in hospitals and to develop a conceptual framework showing relationship between hospital service quality, patient satisfaction and their behavioural intention.

This paper is based on extensive review of existing literature on hospital service quality, patient satisfaction and behavioural intention. Critical analysis of these literature studies has resulted in determining and defining the dimensions of perceived service quality and establishing relationship between hospital service quality, patient satisfaction and behavioural intention.

This study has identified six major areas through which patients perceive quality of service in hospitals. These six areas are technical quality, procedural quality, infrastructural quality, interactional quality, personnel quality, social support quality. Further 20 dimensions of hospital service quality are identified under these 6 major areas. These are clinical procedure, quality of outcome, admission, discharge, waiting time, patient safety, billing and price, follow-up, ambience, availability of resources, accessibility, food, staff attitude, personalised attention, information availability, staff competency, trustworthiness, staff diversity, hospital image and social responsibility. The conceptual framework proposes direct relationship between service quality, patient satisfaction and behavioural intention.

Though many studies have been conducted on hospital service quality, none of them has been able to project all the possible dimensions to measure the same. The “6-Q framework” developed by this study explores all the possible dimensions of perceived service quality in hospitals.

This study aims to provide a bibliometric analysis and systematic literature review of Industry 4.0 (I4.0) research in the supply chain (SC) area and to understand related contemporary research trends. I4.0 has the potential to change the way goods are manufactured, distributed and made available to customers through the digitalisation of SC. Although I4.0 originated in 2011 in Germany, its application in managing the SC has only recently started gaining momentum. Therefore, it is essential to understand the research progress and identify the current trends of I4.0 application in the SC field.

A bibliometric analysis was conducted to empirically analyse the literature related to I4.0 implementation in the SC. This study retrieved papers from the Scopus database, reviewing 1,155 articles from the period 2016 to 2023 (November) for bibliometric analysis. Bibliometrix, using R software, was used for the bibliometric analysis, and VOSviewer was used for network analysis.

The findings provide an overview of the most relevant journals, most productive scholars, top academic institutions and top countries contributing to I4.0 research in the SC context. The results show that the most recent research contributions are related to the topics of SC performance, sustainability, digitalisation and digital transformation. Furthermore, a detailed review of articles published in the three and above-rated journals in the Chartered Association of Business Schools list is presented.

The novelty of this study lies in identifying the current research trends and themes of I4.0 research in the SC area. This research benefits researchers by identifying potential research areas for I4.0 implementation in the SC and providing directions for future research.

Industry 4.0 (I4.0) influences the supply chain, including innovation, structure, availability and communication. It influences the supply chain by modifying how products are designed, manufactured, delivered and discarded for the sustainability of an organization. Sustainability emphasizes the use of optimal raw materials, efficient storage and delivery, on-time supply, productivity development, recycling, remanufacturing and refurbishing. The aim of this study is to identify and establish causal relationships among the key aspects that contribute to the success of I4.0-enabled sustainable supply chain (I4eSSC). The objective is to classify these components into discrete categories according to their causal and consequential linkages.

This paper presents a three-phase hybrid Criteria Importance Through Inter-criteria Correlation and Grey Decision-Making Trial and Evaluation Laboratory (G-DEMATEL) framework to achieve the stated objectives. A study is conducted to empirically examine the Indian automobile sector in order to illustrate the suitability of the suggested framework.

During the initial stage, a total of 26 success factors have been identified for the I4eSSC implementation. During the second part of the study, a total of 20 success factors were found and deemed critical success factors (CSFs). During the concluding stage, it was seen that out of the total of 20 chosen CSFs, nine were categorized in the cause group, whereas the remaining 11 were classified under the effect group. The analysis revealed that the element of “adoption of emerging technology for sustainable product and process development” was assigned the greatest level of importance.

This study aims to motivate professionals to enhance the integration of I4.0 into sustainable supply chains to maximize the advantages offered by these two separate concepts. It is imperative to devote genuine consideration to the examination of causal group variables in the context of I4eSSC, since these elements possess a direct influence on the overall performance of systems and exert a significant impact on the components within the effect group.

This study presents an extensive compilation of CSFs pertaining to the implementation of I4eSSC. The primary objective is to determine the relative relevance of these factors and explore the intricate causal relationships that exist among them. Furthermore, this study stands out due to its novel application of a specific decision-making methodology within the field of I4eSSC.

The objective of this article is to analyze the integration between the internal functions related to demand and supply processes. The studied object was an agribusiness company that uses digital technologies to operate its inbound logistics.

A case study was conducted in a global agribusiness company that went through a restructuring process with the implementation of a shared service center. In-depth interviews were conducted with employees from the demand and supply areas. The analysis involved description of cross-functional integration processes from the areas of demand and supply, the identification of technologies from Industry 4.0 present in the activities of those areas and their role in the integration process.

The analysis revealed the mediating role of technology in cross-functional integration, the presence of new integration factors and their impact on process performance. A framework was developed that describes the relationship between technology and integration factors, their impacts, and the implications for theory and practice.

Regarding this study, the focal company migrated its activities, which were previously isolated and dispersed across branches, to a centralized shared services unit. This research contributes by providing managers with elements to support their investment decisions in technologies that facilitate the integration process, mainly in the areas of planning and execution. It also contributes to the planning of processes, helping managers who are implementing or migrating activities and areas to new management structures.

This paper brings two new assumptions that may guide future investigations about cross-functional integration and its effects on demand and supply integration (DSI): (1) Digital technologies are able to support cross-functional integration in order to provide information integrity, team alignment, agile and assertive decision making within supply and demand processes; (2) Cross-functional integration, mediated by digital technologies, can generate agility and accuracy of information in the demand and supply processes. This accuracy and agility provide improvements in demand and supply process performance metrics, such as predictability, assertiveness, standardization, productivity and response time.

After working through the case, the students should be able to understand Indian political economy and the brand building process of NaMo; identify the media mix strategies used to build the brand NaMo in India; evaluate possible future growth strategies for brand NaMo; and compare and contrast brand NaMo with business brands.

Narendra Modi popularly called as NaMo was the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading the country to greater heights of achievement. NaMo started his political journey as the worker of BJP at a tender age. His rise in political career was akin to flagship brand overtaking the parent brand. All the steps taken in the past to position himself as a cult brand, will it fortify to NaMo’s victory in 2024 general elections? Business firms may follow NaMo’s strategies. What can the business brands emulate from NaMo to market and position themselves? Can political success be transpired to business success?

This case is designed for use in a graduate-/postgraduate-level marketing course in segments on brand management, brand expansion and the marketing strategies of a market leader. The case can also be used in a brand management course to discuss brand management models (e.g. Keller’s brand resonance pyramid and brand value chain). This case has particular application for classes that focus on brand equity, STP for any brand (segmentation, targeting and positioning) and brand value chain. The case looks in detail at the Indian political market and brand building process of NaMo and examines competitive moves since its inception. This case can be used in brand management, media management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programmes.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

The learning outcomes are as follows: to understand the cultural and ethical dimensions revolving around the issue of female feticide; to apply the lens of institutional theory with respective change management measures; and to analyze and evaluate the impact of such intervention programs such as Beti Bachao Beti Padhao in the context of emerging economies such as India.

This case attempts to highlight the innovative and effective governance approach by the Government of Rajasthan (India) and, in particular, the State Health Assurance Agency to curb the menace of female feticide and the rising cases of abortion and sex determination in an attempt to favor a male child. The case concentrates on mainly three dimensions of Indian societal ecosystem, namely, the grave concern of preference of male child over female child leading to widespread cases of female feticide in different states in India with specific focus on the state of Rajasthan; the role of cultural dimension which primarily drives such preferential treatment in rural and urban areas in India; and the importance of using effective policy measures in monitoring various activities, introduction of incentive schemes to patients for preventing sex determination and promoting the birth of female child.

This case can be used as a teaching material in the Public Policy course – Social Welfare and Health Policy, Policy interventions, organization theory and change management at the Graduate/MBA level.

Teaching notes are available for educators only.

CSS 10: Public Sector Management.