Thanh Tiep Le, Nhu Bui Thi Tuyet, Thu Le Anh, Ngan Dang Thi Kim, Ninh Trinh Thi Thai and Anh Nguyen Lan
This study evaluates the impact of online menus and perceived convenience of online food ordering on consumer purchase intention and shows how a desire for food creates a…
Abstract
Purpose
This study evaluates the impact of online menus and perceived convenience of online food ordering on consumer purchase intention and shows how a desire for food creates a relationship between an online menu and a customer's purchase intention. Suggestions for management are proposed to design an effective menu to improve business performance in the competitive market in Vietnam.
Design/methodology/approach
The paper follows a quantitative method. Quantitative research aims to analyze and critically evaluate the research question(s) to discover new factors.
Findings
Findings indicate a positive relationship between menu visual appeal (MV), menu informativeness (MI), desire for food (DF), the perceived convenience (PC) of ordering food online and intention to purchase (PI). The attractiveness of images and information is a significant factor affecting diners’ desire to eat, while the demand for food and the convenience of ordering food online are also factors affecting purchase intention.
Practical implications
The study confirms the importance of online menus to purchase intention. Economically, when supply and demand are reasonable, the market is stable and technology develops. In terms of social, hygiene, attractiveness and price factors, it is helpful to have an overview. Research is the premise for further studies with factors from menu to customer trust.
Originality/value
The study provides a solid foundation for further studies on restaurant menu elements as well as a new perspective on how restaurants improve their dishes.
Details
Keywords
This research aims to offers a new method for assessing geoeconomic risks in bilateral relations and evaluate the level of such risks from Vietnam’s economic dependency on China.
Abstract
Purpose
This research aims to offers a new method for assessing geoeconomic risks in bilateral relations and evaluate the level of such risks from Vietnam’s economic dependency on China.
Design/methodology/approach
I apply descriptive analysis to identify asymmetrical dependency in Vietnam–China economic relations and propose a geoeconomic risk assessment framework to evaluate risk levels in bilateral economic linkages.
Findings
The proposed geoeconomic risk framework assesses risk levels, which are positively influenced by the degree of asymmetrical relations (vulnerabilities), the net impacts on the receiving economy (impacts) and the sending state’s ability to control economic tools (threats). In contrast, risk levels are negatively affected by the effectiveness of existing mitigation efforts. The framework employs ordinal likelihood scales to rank various risk levels. In the context of Vietnam–China relations, market access for agricultural products and control of the Mekong water emerge as the most risky areas for economic coercion, followed by Chinese official development finance in infrastructure and critical input imports. On the other hand, debt dependency and foreign direct investment in the energy sector are considered more secure areas—less likely targets for economic coercion. Hence, risk mitigation strategies should prioritize reducing asymmetry in vulnerable dependence areas while maintaining current practices in more secure areas.
Originality/value
Methodologically, it introduces a new approach for assessing bilateral geoeconomic risk. Empirically, it provides Vietnam’s policymakers with a comprehensive evaluation of the implications of economic interdependence with China.
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Le-Nguyen Duc Chinh and Martin Hayden
Vietnam is firmly committed to attaining the Sustainable Development Goals articulated in the United Nations 2030 Sustainable Development Agenda. Goal 4 concerns quality…
Abstract
Vietnam is firmly committed to attaining the Sustainable Development Goals articulated in the United Nations 2030 Sustainable Development Agenda. Goal 4 concerns quality education, and target 4.3 refers to ensuring access by all men and women to quality and affordable technical, vocational and tertiary education, including university education. In 2017, the Prime Minister issued a directive that included five actions to be taken by Vietnam’s Ministry of Education and Training to achieve target 4.3 in the context of the higher education sector. This chapter provides an opportunity to review some challenges the Ministry faces in implementing the five actions specified.
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Nhat Lam Duyen Tran, Roberto F. Rañola,, Bjoern Ole Sander, Wassmann Reiner, Dinh Tien Nguyen and Nguyen Khanh Ngoc Nong
In recent years, climate-smart agriculture (CSA) was introduced to Vietnam to enhance farmers’ resilience and adaptation to climate change. Among the climate-smart agricultural…
Abstract
Purpose
In recent years, climate-smart agriculture (CSA) was introduced to Vietnam to enhance farmers’ resilience and adaptation to climate change. Among the climate-smart agricultural technologies (CSATs) introduced were water-saving techniques and improved stress tolerant varieties. This study aims to examine the determinants of farmers’ adoption of these technologies and the effects of their adoption on net rice income (NRI) in three provinces as follows: Thai Binh (North), Ha Tinh (Central) and Bac Lieu (South).
Design/methodology/approach
Determinants of adoption of CSATs and the adoption effects on NRI are analyzed by using a multinomial endogenous switching regression framework.
Findings
The results showed that gender, age, number of family workers, climate-related factors, farm characteristics, distance to markets, access to climate information, confidence on the know-how of extension workers, membership in social/agricultural groups and attitude toward risk were the major factors affecting the decision to adopt CSATs. However, the effects of these factors on the adoption of CSATs varied across three provinces. These technologies when adopted tend to increase NRI but the increase is much greater when these are combined.
Practical implications
It is important to consider first the appropriateness of the CSA packages to the specific conditions of the target areas before they are promoted. It is also necessary to enhance the technical capacity of local extension workers and provide farmers more training on CSATs.
Originality/value
This study is the first attempt to identify key determinants of adoption of CSATs either singly or in combination and the adoption effects on NRI in Vietnam.