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Article
Publication date: 4 July 2018

Niina Hernández, Heikki Mattila and Lena Berglin

The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.

536

Abstract

Purpose

The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.

Design/methodology/approach

Using an empirical–analytical methodology, the systematic model was tested. The input data were run through the model to generate the output data, which were analysed, including basic statistics. The purpose of the analysis was to detect misfit and improve the garment measurement chart. This procedure was repeated until a clear result was reached.

Findings

The result of this study is an optimised garment measurement chart, which considers the garment’s ease, different sizes/proportions in relation to a target group. The results show that it is possible to use a systematic model to define the shortcomings of a garment´s range of sizes and proportions.

Research limitations/implications

Further studies are needed to verify the results of the theoretical garment fit and their values in relation to real garment fit.

Practical implications

If the systematic model is implemented to improve the theoretical garment fit, this may have effects on the available garment sizes and its proportions, resulting in increased theoretical garment fit for the target group.

Originality/value

The paper presents a systematic model for detecting and eliminating theoretical fitting; the model includes both garment ease allowance and defined points of misfit.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 27 November 2018

Tõnis Eerme and Niina Nummela

The purpose of this paper is to investigate how resource-constrained, knowledge-intensive firms capitalise on the knowledge from collaboration with big-science centres. It pays…

746

Abstract

Purpose

The purpose of this paper is to investigate how resource-constrained, knowledge-intensive firms capitalise on the knowledge from collaboration with big-science centres. It pays particular attention to what kind of knowledge a firm obtains and how it can be efficiently used in exploring and exploiting opportunities in international markets.

Design/methodology/approach

The empirical basis for the study is a longitudinal case study of knowledge-intensive Estonian companies that collaborate with the European Space Agency (ESA). A rich data set was collected over three years.

Findings

By studying the inward and outward activities of the two case companies collaborating with the ESA, the authors found that the internationalisation process of these firms had unique characteristics. Their international expansion was not driven by increasing market knowledge and reducing risk or uncertainty, but by resource seeking for research and development efforts. It was a cyclical, non-linear process, which was advanced by co-creation, learning and exploitation of the emergent knowledge, leading to an improved network position and identification of further opportunities.

Research limitations/implications

The focus was on knowledge-intensive, resource-constrained firms and their collaboration with big-science centres. The transfer of the proposed framework to another context may not be straightforward. The authors relied on informants from the firms, thus ignoring the view of their partner, the big-science centre. It may be that because of this perspective, the authors did not capture some aspects of the collaboration. A broader range of cases would have provided more powerful support to the findings. Although the cases were sufficient for theory refinement and building a tentative framework, they also call for further cases that would clarify whether these conclusions would be valid for other companies.

Practical implications

Collaboration with big-science centres provides companies with access to diverse types of knowledge. However, its impact on the future success in internationalisation also depends on other factors, such as the firm’s absorptive capacity and technological competence.

Social implications

Governments invest substantially on the development of big-science centres with the expectation that they would have significant knowledge spillovers on the technology development. A more qualitative approach to impact assessment opens new ideas how to develop their activities and in particular their collaboration with SMEs.

Originality/value

The study reassesses the theory on the internationalisation process of the firm and gives voice to companies which have been marginalised in earlier research.

Details

International Marketing Review, vol. 36 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 29 November 2022

Trudie Walters

This exploratory study seeks to understand whether an arts event designed with/by/for disabled people (the InterACT Disability Arts Festival in New Zealand) has the potential to…

228

Abstract

Purpose

This exploratory study seeks to understand whether an arts event designed with/by/for disabled people (the InterACT Disability Arts Festival in New Zealand) has the potential to create revolutionary futures, defined as those which help determine new paths, make the future less fearsome and allow more positive outcomes.

Design/methodology/approach

A qualitative approach was taken in this study. Interviews were carried out with ten disabled event attendees, two support workers, one family member, four event volunteers, two activity providers and the main event organiser of the 2019 festival. Active participant observation was also used to collect data. Deductive thematic analysis was used to determine themes and subthemes in the material.

Findings

The findings suggest the case study arts event does help to create revolutionary futures for disabled attendees through disrupting the narratives of disability, making sense of lives lived and changing lives yet to be lived.

Research limitations/implications

Limited windows of opportunity were available to interact with attendees, and just 17 in-the-moment interviews were conducted. However, the findings still have value as data saturation was reached. A “revolutionary futures” conceptual framework is presented to understand the nexus between disability worlds and events and thus amplify the benefits for attendees.

Originality/value

Research carried out to date has provided much-needed understanding about the challenges facing disabled people at events, but this study turns this deficit approach around to focus on the opportunities provided by event participation.

Details

International Journal of Event and Festival Management, vol. 14 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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