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Article
Publication date: 3 April 2018

Nicole Cockburn, Lisa Schubert, Nam-Phuong Quoc Nguyen and Pauline Ford

Australian sales of hyperpalatable beverages (HPB) (a term used to describe naturally or artificially sweet beverages) have followed a consistent upward trend since 2000. The…

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Abstract

Purpose

Australian sales of hyperpalatable beverages (HPB) (a term used to describe naturally or artificially sweet beverages) have followed a consistent upward trend since 2000. The purpose of this paper is to examine HPB brand placements in the top 20 annual highest grossing movies in Australia in 2010-2014.

Design/methodology/approach

A content analysis was undertaken on the 20 highest grossing movies annually from 2010 to 2014. Movies were analysed according to the prevalence and portrayal of branded beverages.

Findings

In total, 35 per cent of movies contained an HPB brand placement. Movies were more likely to be classified M, MA15+, R/R18+, and categorised as comedy, or action/adventure genre. Soft drinks were the most prevalent category (60.9 per cent), and Coca Cola Company manufactured 40.6 per cent of the brands that were embedded throughout the movies.

Originality/value

This study revealed some of industry’s non-direct marketing strategies through HPB placement in movies. Findings suggest that further scrutiny is needed of the relatively underresearched medium of beverage advertising.

Details

British Food Journal, vol. 120 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 June 2002

Eileen M. Trauth

This paper develops a theoretical perspective on gender and information technology (IT) by examining socio‐cultural influences on women who are members of the information…

4199

Abstract

This paper develops a theoretical perspective on gender and information technology (IT) by examining socio‐cultural influences on women who are members of the information technology profession in Australia and New Zealand. In‐depth interviews with both practitioners and academics give evidence of a range of socio‐cultural influences on the professional development and working lives of women IT professionals. The paper rejects the essentialist view of women and their relationship to IT that has been put forth in the information systems literature arguing, instead, the primacy of societal and structural influences. The particular contribution of this paper is a theoretical perspective of individual differences which is presented to characterize the way individual women respond in a range of specific ways to the interplay between individual characteristics and environmental influences. This perspective contributes to a better understanding of women’s involvement in the IT sector and suggests areas for proactive policy response.

Details

Information Technology & People, vol. 15 no. 2
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 4 November 2013

Aleya James and Nicole M. Shammas

This paper aims to explore the link between the theoretical foundations of intercultural intelligence and a practical application examining a course dedicated to developing…

933

Abstract

Purpose

This paper aims to explore the link between the theoretical foundations of intercultural intelligence and a practical application examining a course dedicated to developing Emirati students' intercultural intelligence.

Design/methodology/approach

The paper outlines the socio-cultural conditions of the United Arab Emirates as a backdrop to the investigation; establishing the pressing need for intercultural intelligence. The paper provides a theoretical framework to situate the course based on King and Baxter Magolda's trajectory of intercultural maturity (2005) and Davies' theory of “interruptive pedagogy” (2006). Guiding principles for the teaching of intercultural intelligence are given.

Findings

Informal feedback through post-course interviews demonstrates a positive self-perceived change in intercultural understanding having taken the course.

Research limitations/implications

The paper concedes that due to socio-cultural constraints the authors are unable to deliver a course with as much practical experience as the authors would like. As a result, students gain more cultural self-awareness and theoretical understandings of intercultural intelligence than practical engagement.

Originality/value

This paper provides a meaningful contribution to the limited body of knowledge on intercultural intelligence training at a tertiary level in the Arabian Gulf and breaks new ground in three ways: first by demonstrating the link between the UAE socio-cultural and political factors on intercultural intelligence training; second by providing a link between intercultural intelligence theory and practice and third by providing practical suggestions as guiding principles and creative ideas for classroom use. The paper will be of value to teachers and trainers teaching in multi-cultural, international contexts and to those providing organizational training in a variety of business contexts.

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Article
Publication date: 1 February 1985

The Directory of Selected Women's Research and Policy Centers deals with activities and research directions of 28 centres. The 24 page directory discusses current and recently…

26

Abstract

The Directory of Selected Women's Research and Policy Centers deals with activities and research directions of 28 centres. The 24 page directory discusses current and recently completed research projects. They are organised by centre and by subject. For a copy send $4 to WREI, 204 Fourth Street SE, Washington, DC 20003, USA.

Details

Equal Opportunities International, vol. 4 no. 2
Type: Research Article
ISSN: 0261-0159

Available. Open Access. Open Access
Book part
Publication date: 16 October 2020

Stacy Banwell

Abstract

Details

Gender and the Violence(s) of War and Armed Conflict: More Dangerous to Be a Woman?
Type: Book
ISBN: 978-1-78769-115-5

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Article
Publication date: 1 July 2004

Nicholas O'Regan and Abby Ghobadian

Contrary to popular belief, managing short‐term performance differs significantly from managing long‐term performance. It is not an extension of short‐term performance over a…

3119

Abstract

Contrary to popular belief, managing short‐term performance differs significantly from managing long‐term performance. It is not an extension of short‐term performance over a longer‐term time frame. This paper examines the steps of managing performance from the context of organisational factors. The analysis indicates a dramatic picture as the improvement of short and long‐term performance is driven by distinctly different attributes of strategy, leadership, culture and organisational capability. The difference in all cases indicates that attributes that are perceived as “internally orientated” are associated with improving short‐term performance, whereas attributes that are commonly perceived as “externally orientated” are associated with improving long‐term performance. These findings will be helpful to managers focusing on improving their firm's performance in the short or long term and enable them to focus on the attributes of each of the factors examined that help the achievement of the performance targets set.

Details

International Journal of Productivity and Performance Management, vol. 53 no. 5
Type: Research Article
ISSN: 1741-0401

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