Mike Schallehn, Christoph Burmann and Nicola Riley
The purpose of this paper is to develop a model of brand authenticity and analyze the antecedents and effects of the construct. Although there is no doubt about the relevance of…
Abstract
Purpose
The purpose of this paper is to develop a model of brand authenticity and analyze the antecedents and effects of the construct. Although there is no doubt about the relevance of authenticity in personal relationships, published research has yet not thoroughly explored the concept’s meaning in reference to brands.
Design/methodology/approach
Based on socio-psychological attribution theories and grounding on the identity-based brand management approach, a causal model of brand authenticity is developed. The hypothesized relationships are analyzed using the partial-least-squares approach. The primary data are based on an online survey conducted in Germany (n = 600). The respondents were asked about fast-food and beer brands.
Findings
The data show that brand authenticity positively impacts on brand trust. Furthermore, the key antecedents in the model (consistency, continuity and individuality of a brand) drive the perception of brand authenticity as hypothesized.
Research limitations/implications
The model should be tested in further product categories and moderators should be integrated.
Originality/value
The findings suggest that authenticity is perceived when a brand is consistent, continuous and individual in its behavior. Nevertheless, the empirical results indicate that the factor individuality has the lowest influence on perceived brand authenticity. This is an interesting finding, as being “unique” is commonly regarded as an important success factor in branding. Although the study’s findings confirm its relevancy, they relativize its importance: being consistent, meaning that a brand fulfills its brand promise at every brand-touch point, and being continuous, meaning that the brand promise reflects the essential core of the brand, are of major importance.
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Raymond Talinbe Abdulai and Kwasi Gyau Baffour Awuah
The world has been witnessing a new dreadful disease since the latter part of 2019. The disease known as the novel coronavirus disease often referred to as COVID-19 originated…
Abstract
The world has been witnessing a new dreadful disease since the latter part of 2019. The disease known as the novel coronavirus disease often referred to as COVID-19 originated from the Chinese city of Wuhan in the Hubei province and has since spread across the world resulting in the World Health Organisation to declare it a global pandemic. Whilst it appears obvious that the pandemic continues to generate several impacts, knowledge of the true idea, nature and extent of the impacts is scanty, partly because the disease is novel, ongoing and an antidote is yet to be found for it as well as the fact that no or little systematic studies have been conducted into the impacts and the results codified. This study, therefore, explores the global overview of the environmental and socioeconomic impacts of COVID-19 based on evidence in the literature. The chapter found that several measures such as imposition of partial or total lockdowns, social distancing and stay-at-home policies, wearing of face masks and the use of gloves and hand sanitizers have been instituted to contain the pandemic since its outbreak. Apart from 4,766,468 infections with 318,201 deaths, which had occurred as at 19 May 2020 and are still counting, the measures instituted have resulted in increase in domestic energy consumption, generation of waste pollution, contraction in production, loss of income and jobs, disruption in market activities and depreciation in asset prices and values across the various sectors of the world's economy, increases in domestic violence and limited access to health services among others. Conversely, the pandemic has partly resulted in positive outcomes such as reduction in greenhouse gas emissions and boost in the operations of the ITC and other allied industries. However, in broad terms, it is a huge threat to sustainable development (SD) and gains made in that regard over the years are eroding. Furthermore, although there have been interventions from governments, United Nations and other international development organisations to ease the adverse impacts, more such interventions and efforts will be required to put the SD agenda on track.
Attiqur Rehman, Ali GhaffarianHoseini, Nicola Naismith, Abdulbasit Almhafdy, Amirhosein Ghaffarianhoseini, John Tookey and Shafiq Urrehman
Autonomous vehicles (AVs) have the potential to transform the infrastructure, mobility and social well-being paradigms in New Zealand (NZ) amid its unprecedented population and…
Abstract
Purpose
Autonomous vehicles (AVs) have the potential to transform the infrastructure, mobility and social well-being paradigms in New Zealand (NZ) amid its unprecedented population and road safety challenges. But, public acceptance, co-evolution of regulations and AV technology based on interpersonal and institutional trust perspectives pose significant challenges. Previous theories and models need to be more comprehensive to address trust influencing autonomous driving (AD) factors in natural settings. Therefore, this study aims to find key AD factors corresponding to the chain of human-machine interaction (HMI) events happening in real time and formulate a guiding framework for the successful deployment of AVs in NZ.
Design/methodology/approach
This study utilized a comprehensive literature review complemented by an AV users’ study with 15 participants. AV driving sprints were conducted on low, medium and high-density roads in Auckland, followed by 15 ideation workshops to gather data about the users’ observations, feelings and attitudes towards the AVs during HMI.
Findings
This research study determined nine essential trust-influencing AD determinants in HMI and legal readiness domains. These AD determinants were analyzed, corresponding to eight AV events in three phases. Subsequently, a guiding framework was developed based on these factors, i.e. human-machine interaction autonomous driving events relationship identification framework (HMI-ADERIF) for the deployment of AVs in New Zealand.
Research limitations/implications
This study was conducted only in specific Auckland areas.
Practical implications
This study is significant for advanced design research and provides valuable insights, guidelines and deployment pathways for designers, practitioners and regulators when developing HMI Systems for AD vehicles.
Originality/value
This study is the first-ever AV user study in New Zealand in live traffic conditions. This user study also claimed its novelty due to AV trials in congested and fast-moving traffic on the four-lane motorway in New Zealand. Previously, none of the studies conducted AV user study on SUV BMW vehicle and motorway in real-time traffic conditions; all operations were completely autonomous without any input from the driver. Thus, it explored the essential autonomous driving (AD) trust influencing variables in human factors and legal readiness domains. This research is also unique in identifying critical AD determinants that affect the user trust, acceptance and adoption of AVs in New Zealand by bridging the socio-technical gap with futuristic research insights.
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Literature in brand extensions has relied greatly on categorization theory and on prototypical models of categorization to explain the affect transfer from a parent brand to its…
Abstract
Purpose
Literature in brand extensions has relied greatly on categorization theory and on prototypical models of categorization to explain the affect transfer from a parent brand to its extensions. Drawing on the range theory exemplar models of categorization, this paper aims to show the effects of parent brand endpoint prices on consumer judgments of vertical line extensions.
Design/methodology/approach
Three experiments have been conducted. Experiment 1 tests the hypothesis that consumers rely on the parent brand price range when making judgments of an upscale extension. Experiment 2 tests the hypothesis that the effect of price range on extension evaluation is mediated by perceived risks for upscale extensions but not downscale extensions. The final experiment shows a boundary condition to the product line range effect on upscale extensions.
Findings
This research shows that upscale extensions are judged more favorably in the context of a wide versus a narrow product line even when the highest endpoints in both product lines are equally close to the extension and that this effect is mediated by perceived consistency and perceived risk. The range effect disappears, however, when consumers have a broad focus in which attention shifts to category endpoint prices, making parent brand prices less diagnostic of upscale extension judgments.
Practical implications
Managers may display a wider range of products and/or reduce prices of low-end models to expand product line price width. In consequence, low-end products become more competitive in terms of price and at the same time improve favorability ratings of the new upscale product.
Originality/value
Vertical line extensions and product line pricing are important topics to both academics and practitioners. Nonetheless, this is the first research to demonstrate how product line price width can influence consumer perceptions of vertical line extensions.
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Nicolae Nistor, Beate Baltes and Monika Schustek
Online programs rely on the use of educational technology for knowledge sharing in academic virtual communities of practice (vCoPs). This poses the question as to which factors…
Abstract
Purpose
Online programs rely on the use of educational technology for knowledge sharing in academic virtual communities of practice (vCoPs). This poses the question as to which factors influence technology acceptance. Previous research has investigated the inter‐relationship between educational technology acceptance (ETA) and the vCoP context insufficiently. Therefore, the paper at hand aims to propose a conceptual model of ETA in the vCoP frame.
Design/methodology/approach
To validate the proposed model, a correlation study was conducted in an academic vCoP at a German university. A sample of n=72 faculty members was surveyed regarding attitudes and perceptions towards knowledge sharing in vCoPs.
Findings
A regression analysis confirms the expected correlation between technology use intention and corresponding behavior. Further, participation in a vCoP influences technology use intention, and, in turn, is influenced by participants' experience with technology.
Research limitations/implications
Against expectations, participants' attitudes towards technology are weakly correlated with most model variables, thus warranting further research.
Practical implications
Virtual mentoring in online universities can be supported relying on central vCoP participants, who may be helpful initiators of knowledge sharing.
Originality/value
The proposed conceptual model enlarges the scientific understanding of technology‐enhanced learning in vCoPs.
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This study aims to offer an original criterion of assessment for examiners of practice-based doctorates in contemporary arts practices, based upon the degree of intrigue…
Abstract
Purpose
This study aims to offer an original criterion of assessment for examiners of practice-based doctorates in contemporary arts practices, based upon the degree of intrigue, perceptual and conceptual, afforded by the research outputs. It is argued that intrigue is the necessary stimulus for the states of attention required for the recognition of fresh understanding and the acquisition of new knowledge from such outputs. The paper is intended to support doctoral students structuring theses for such research, those responsible for assessing proposals in university cross-disciplinary research committees with limited experience of practice-based research and the examiners of such research.
Design/methodology/approach
Acknowledging the several decades of work already published on practice-based research, this study adopts an aesthetic cognitivist position from which the visual arts are construed as powerful means of deepening our understanding, a source of non-propositional knowledge on a par with, although qualitatively different from, the way that the sciences are accepted as the means to propositional knowledge.
Findings
A case study demonstrates the efficacy of applying the proposed criterion in the assessment of practice-based doctoral research.
Social implications
Within the social context of academic research, the article strengthens the validation of practice-based research.
Originality/value
The terms perceptual intrigue and conceptual intrigue are coined as values implicit in aesthetic cognitivism; they are construed as the initial stimuli for the state of attentiveness required for fresh understanding, and the degree of balance between them is proposed as an original criterion for the assessment of practice-based research.
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Pier Angelo Mori and Nicola Doni
The main aim of this paper is to review some of the newest and most promising advances in auction theory with an eye to applications to procurement practice. Here we focus in…
Abstract
The main aim of this paper is to review some of the newest and most promising advances in auction theory with an eye to applications to procurement practice. Here we focus in particular on four topics related to multidimensional auctions: 1) how to define a proper scoring rule when the awarding bodies lack the necessary information regarding its own preferences and suppliers’ technology; 2) how to cope with the information disclosure policy regarding the discretional evaluation of some aspects of each contractual proposal; 3) how to use contractors’ reputations based on their past performance in the awarding process; 4) how to control the risk of collusion and corruption in the awarding phase.
Through an analysis of the French crown's investigation into the greatest scandal of Louis XIV's reign, this article examines the unstable boundary between sin and crime at the…
Abstract
Through an analysis of the French crown's investigation into the greatest scandal of Louis XIV's reign, this article examines the unstable boundary between sin and crime at the height of the Catholic Reformation in France. The prosecution of the suspects in the Affair of the Poisons, it argues, allowed a key change in the French state's definition of crime. In 1682, the crown decriminalized magic. It continued to prosecute “so-called magicians,” however, because their practices were deemed sacrilegious. Any person convicted of “treason against God” was therefore sentenced to the most severe form of execution inflicted under French law: to be burnt alive. Louis XIV's determination to ensure social order and religious orthodoxy was made manifest in the state's rituals of punishment.
Louise Sevel, Russell Abratt and Nicola Kleyn
The purpose of this study is to understand how a large service organisation with a brand portfolio manages its corporate brand relative to its portfolio of product brands.
Abstract
Purpose
The purpose of this study is to understand how a large service organisation with a brand portfolio manages its corporate brand relative to its portfolio of product brands.
Design/methodology/approach
The authors use an interpretivist research paradigm to investigate four research questions concerning the relative roles of corporate and product brands, the role of the CEO, the structures and capabilities that support the development of brand equity (including the role of the marketing function) and the role of employees in building corporate brand equity. A case study design was used, and the Tsogo Sun, one of the largest hotel and casino organisations in Africa, was the focus of the investigation.
Findings
The findings highlight the important role of both the CEO and the marketing department in optimising brand equity and managing across corporate and product brands. Employees were found to play a critical role and the need to clarify their relative roles as both recipients and expressors of brand identity across corporate and product brands emerged as an important theme.
Originality/value
Although the corporate brand has received much attention in recent years, much of literature remains conceptual. In addition to responding to calls for empirical research, the paper also contributes to deepening understanding about how to manage a corporate brand alongside a number of product brands.
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Laura Bauer, Caton Weinberger, Dorothy R. Carter and Lauren Blackwell Landon
Large-scale and complex issues tend to require a system of interconnected teams (i.e., multiteam systems) that offer more manpower, resources, and flexibility to meet more…
Abstract
Large-scale and complex issues tend to require a system of interconnected teams (i.e., multiteam systems) that offer more manpower, resources, and flexibility to meet more challenging demands. However, multiteam systems often work within “extreme environments” that can be very stressful, and the impact of this stress can deplete team members’ Well-Being and hinder team performance. Current research on multiteam systems does not address the need to understand how environmental stressors may impact component teams and overall team functioning and how multiteam systems in these environments can regulate stress to overcome these problems. NASA’s spaceflight multiteam system provides a unique example that organizational researchers can look at to understand how the Mission Control team helps regulate stress in the spaceflight team operating within an isolated, confined, and extreme environment. This chapter articulates how NASA’s spaceflight multiteam system stress regulation practices can inform organizational psychologists and advance our understanding of multiteam system functioning.