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Article
Publication date: 23 January 2009

David J. Langley, Nico Pals, J. Roland Ortt and Tammo H.A. Bijmolt

The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use…

2023

Abstract

Purpose

The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market demand for an innovation.

Design/methodology/approach

This method, termed imitation analysis, is based on imitation theories from the behavioural sciences and is applied in two recent case studies in The Netherlands: broadcast TV on mobile phones and a mobile friend‐network service.

Findings

These cases illustrate how: the market segments with the highest potential can be identified; marketing communication can be focused on specific issues important for each segment (e.g. based on the highest imitation potential); product design can be improved (by highlighting the characteristics with the most room for improving the imitation potential); and market demand can be modelled (the overall chance of imitation occurring).

Practical implications

Management implications for the two services, as well as the usefulness of imitation analysis in forecasting studies, are discussed.

Originality/value

The paper expands on original work published in this journal in 2005, showing the value of the approach in real‐world settings.

Details

European Journal of Innovation Management, vol. 12 no. 1
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 March 2005

David J. Langley, Nico Pals and J. Roland Ortt

The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations.

4591

Abstract

Purpose

The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations.

Design/methodology/approach

Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument that predicts the adoption of major innovations. Explains and defines relevant aspects of this focus.

Findings

Initial results are encouraging and suggest that the approach may provide qualitatively better results than the existing methods when applied to major innovations.

Originality/value

Describes for the first time how the theory of memetics can be used to gain a real insight into the market adoption of major innovations as well as to focus and optimise product development.

Details

European Journal of Innovation Management, vol. 8 no. 1
Type: Research Article
ISSN: 1460-1060

Keywords

Available. Content available
Book part
Publication date: 2 August 2007

Abstract

Details

The Cyclic Nature of Innovation: Connecting Hard Sciences with Soft Values
Type: Book
ISBN: 978-1-84950-433-1

Available. Content available
Article
Publication date: 1 October 2006

296

Abstract

Details

European Journal of Innovation Management, vol. 9 no. 4
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 September 2005

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

940

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The introduction of innovative products into the marketplace has always been a risky business. Get it right and your product will become as ubiquitous as the cell phone. But get it wrong and your company's profit margin and reputation may both go into terminal decline. So how does a company make the right choices about developing and marketing products that are substantially different from those currently available?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 21 no. 9
Type: Research Article
ISSN: 0258-0543

Keywords

Available. Content available

Abstract

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. 13 no. 2
Type: Research Article
ISSN: 2042-6747

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Article
Publication date: 1 April 1988

Paul Nieuwenhuysen

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…

176

Abstract

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:

Details

The Electronic Library, vol. 6 no. 4
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 1 February 2000

Yaw A. Debrah and Ian G. Smith

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on…

11599

Abstract

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

Details

Management Research News, vol. 23 no. 2/3/4
Type: Research Article
ISSN: 0140-9174

Keywords

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Book part
Publication date: 10 August 2023

Luce Claessens and Tim Mainhard

Abstract

Details

Teaching and Teacher Education in International Contexts
Type: Book
ISBN: 978-1-80455-471-5

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Book part
Publication date: 22 August 2017

Roopinder Oberoi

In the era of financial capitalism, how to manage and hold global corporations accountable has become too multifarious a topic for a solitary focus of one theme, to sufficiently…

Abstract

In the era of financial capitalism, how to manage and hold global corporations accountable has become too multifarious a topic for a solitary focus of one theme, to sufficiently outline the whole gamut and implications of their activities. Capitalism is characterized by several well-organized antinomies and contrasts, with reflections of critical dualities that bear a resemblance to the primeval paradoxes of Hellenic philosophy. The challenge of governance of capitalism to be effectual entails breaking out of the entrenched precincts of habitual academic silos. Various standpoints while reasonably informative falls short to explain fully the complex interlinkages between the concept of global governance and the state’s capacity to put into effect its will on corporate power.

Spotlighting on assessing the praxis of political economy at global and national level and the corporate reality, this chapter aims to provide a renewed thrust for the focused recalibration of global regulatory regime. In this chapter, the inquiries take the regulation as the main explanandum for elucidation of the shifting governance framework.

Details

Modern Organisational Governance
Type: Book
ISBN: 978-1-78714-695-2

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