David J. Langley, Nico Pals, J. Roland Ortt and Tammo H.A. Bijmolt
The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use…
Abstract
Purpose
The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market demand for an innovation.
Design/methodology/approach
This method, termed imitation analysis, is based on imitation theories from the behavioural sciences and is applied in two recent case studies in The Netherlands: broadcast TV on mobile phones and a mobile friend‐network service.
Findings
These cases illustrate how: the market segments with the highest potential can be identified; marketing communication can be focused on specific issues important for each segment (e.g. based on the highest imitation potential); product design can be improved (by highlighting the characteristics with the most room for improving the imitation potential); and market demand can be modelled (the overall chance of imitation occurring).
Practical implications
Management implications for the two services, as well as the usefulness of imitation analysis in forecasting studies, are discussed.
Originality/value
The paper expands on original work published in this journal in 2005, showing the value of the approach in real‐world settings.
Details
Keywords
David J. Langley, Nico Pals and J. Roland Ortt
The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations.
Abstract
Purpose
The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations.
Design/methodology/approach
Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument that predicts the adoption of major innovations. Explains and defines relevant aspects of this focus.
Findings
Initial results are encouraging and suggest that the approach may provide qualitatively better results than the existing methods when applied to major innovations.
Originality/value
Describes for the first time how the theory of memetics can be used to gain a real insight into the market adoption of major innovations as well as to focus and optimise product development.
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Keywords
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The introduction of innovative products into the marketplace has always been a risky business. Get it right and your product will become as ubiquitous as the cell phone. But get it wrong and your company's profit margin and reputation may both go into terminal decline. So how does a company make the right choices about developing and marketing products that are substantially different from those currently available?
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
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The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…
Abstract
The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:
Yaw A. Debrah and Ian G. Smith
Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on…
Abstract
Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.
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In the era of financial capitalism, how to manage and hold global corporations accountable has become too multifarious a topic for a solitary focus of one theme, to sufficiently…
Abstract
In the era of financial capitalism, how to manage and hold global corporations accountable has become too multifarious a topic for a solitary focus of one theme, to sufficiently outline the whole gamut and implications of their activities. Capitalism is characterized by several well-organized antinomies and contrasts, with reflections of critical dualities that bear a resemblance to the primeval paradoxes of Hellenic philosophy. The challenge of governance of capitalism to be effectual entails breaking out of the entrenched precincts of habitual academic silos. Various standpoints while reasonably informative falls short to explain fully the complex interlinkages between the concept of global governance and the state’s capacity to put into effect its will on corporate power.
Spotlighting on assessing the praxis of political economy at global and national level and the corporate reality, this chapter aims to provide a renewed thrust for the focused recalibration of global regulatory regime. In this chapter, the inquiries take the regulation as the main explanandum for elucidation of the shifting governance framework.