Gabriele Arcidiacono, Nico Costantino and Kai Yang
The sustainability of the Lean Six Sigma (LSS) program represents the most challenging aspect for most of the organizations dealing with this methodology. In this scenario, the…
Abstract
Purpose
The sustainability of the Lean Six Sigma (LSS) program represents the most challenging aspect for most of the organizations dealing with this methodology. In this scenario, the purpose of this paper is the description of the AMSE (which stands for Assessment, Monitoring, Sustainability, Expansion) Model, that represents a leading-edge approach to implement an effective LSS deployment on a permanent basis, by means of a structured roadmap.
Design/methodology/approach
The AMSE roadmap is made of four operating phases – Assessment, Monitoring, Sustainability, Expansion – it is a Model to govern the LSS deployment and to maximize both operative and economical results on a long-term basis.
Findings
One of the main problems of LSS programs is their sustainability (sustainability of projects and the overall program) over time; the AMSE Model allows the deployment of an LSS Governance Structure with a clear definition of tasks; this model can be effectively applied both to small and medium enterprises (SMEs) and global companies, regardless of the sector.
Practical implications
Both SMEs and global corporations could benefit from applying the AMSE in terms of operational efficiency, culture improvement and people engagement.
Originality/value
The AMSE Model represents an innovative approach for sustaining a continuous improvement culture in the organizations over time, by defining four steps (Assessment, Monitoring, Sustainability, Expansion), divided into detailed tasks, each of which is characterized by its own specific tools.
Details
Keywords
Olga Maria Formigoni Carvalho Walter and Edson Pacheco Paladini
This paper aims to investigate Lean Six Sigma (LSS) in the Brazilian context, seeking to identify its main characteristics and opportunities for future research.
Abstract
Purpose
This paper aims to investigate Lean Six Sigma (LSS) in the Brazilian context, seeking to identify its main characteristics and opportunities for future research.
Design/methodology/approach
This study focuses on a literature review in the area of production engineering and operations management, where 104 relevant scientific publications were identified.
Findings
The results show that the most important critical success factor for integrating LSS in Brazil is top management support and commitment. LSS integration occurs predominantly in large industrial companies, being incipient in small and medium-sized enterprises. In general, there is no structured way of applying LSS. A standard framework for LSS is still lacking.
Research limitations/implications
This study is limited to a sample that only comprises Brazilian scientific studies.
Practical implications
Professionals and practitioners can understand the evolution of LSS through practical applications and the main LSS tools used in both the industrial and services sectors. It also points out the critical success factor for the implementation of LSS. The study highlights several roadmaps for LSS implementation adopted by large and modern Brazilian automotive industries based on a robust technological base. This study also contributes to expanding the evidence base of LSS application, both in Brazil and in other countries.
Originality/value
Some suggestions are proposed to clarify the structure and complexity of integrated implementation of LP and SS as well as expand the LSS application in small and medium-sized enterprises. This study is the first to discuss the current situation of LSS in Brazil and provide suggestions to expand LSS in the country. Comparisons of Brazilian LSS literature review with researches of others countries are also presented.
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Stephen W. Wang and Waros Ngamsiriudom
Celebrity-themed aircraft campaigns have become a popular tactic that airlines adopt as part of their experiential marketing efforts. The campaign aims at differentiating their…
Abstract
Purpose
Celebrity-themed aircraft campaigns have become a popular tactic that airlines adopt as part of their experiential marketing efforts. The campaign aims at differentiating their airline from competitors through delivering and/or reforming consumers’ flying experience. The paper aims to discuss this issue.
Design/methodology/approach
Based on data collected from Taiwan, this study investigated the influence of four antecedents – attitude toward celebrity-themed aircrafts, subjective norms, perceived behavioral control and celebrity worship − on purchase intention.
Findings
The results revealed significant positive relationships between all four antecedents and purchase intention. Furthermore, celebrity worship changed the relationships between attitude, subjective norms, as well as perceived behavioral control and intentions.
Originality/value
This study investigates the potential role of marketing program of airlines with a fictional celebrity-themed aircraft that offer immersive flying experience to consumers. The experience starts on the outside where consumers can see the aircraft painted with celebrity-themed livery, and on the inside where the consumers get to experience many celebrity-related products, services, and spirit. According to the results, airlines can influence consumer purchase intention of the airlines services by offering consumers more celebrity related services, including celebrity-themed aircraft, customized products, and limited-amount souvenirs for their patronage. The results also demonstrate that celebrity worship has a significantly moderating effect on consumers’ perception on purchase intention. The results can vary depending on the intensity of celebrity worship.