Gerald Vinten, David A. Lane and Nicky Hayes
There can be no doubt that the small and medium sized enterprise (SME) plays a pivotal role in most if not all economies, and that social policy makers have an interest in…
Abstract
There can be no doubt that the small and medium sized enterprise (SME) plays a pivotal role in most if not all economies, and that social policy makers have an interest in ensuring the viability of this sector of the economy, which plays a crucial role in the contract culture of national and international competitiveness. Quite apart from the essential symbiosis between the large multinationals and public limited companies and this sector, the sustainability of unemployment benefit payouts would be jeopardised should the sector experience a significant downturn. There are already worldwide concerns about the ability to continue to finance state pensions at anything like the present scale, and any loss of viability of the SME sector will simply exacerbate this situation. There are also useful reciprocations to be achieved by comparisons across sectors, including in significant areas such as internal control (Vinten, Lane, Hayes, 1996). The recent flurry of activity has included initiatives of the Institute of Chartered Accountants of England and Wales 1996) and the information needs of owners (Institute of Chartered Accountants of England and Wales 1996a), an Auditing Practices Board (1996) Practice Note, and a Department of Trade and Industry Consultation Document (DTI 1996).
This case study reports on an intervention in a small but rapidlygrowing computer company, designed to identify potential problems inhuman resource management, and to sensitise…
Abstract
This case study reports on an intervention in a small but rapidly growing computer company, designed to identify potential problems in human resource management, and to sensitise the directors to the need to promote the eventual development of a positive and identifiable company culture. Four major areas of company practice were identified as potentially problematic communication administrative practices the company image and working relationships Recommendations were developed with the effective promotion of a positive company culture in mind. It is concluded that such intervention may be highly effective in cases where the management of a company holds a positive orientation towards the such issues.
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Nicky Chang Bi and Ruonan Zhang
Influencer marketing is a newer interactive marketing model that has attracted the attention of scholars and marketers. The study aimed to examine the mediation role of influencer…
Abstract
Purpose
Influencer marketing is a newer interactive marketing model that has attracted the attention of scholars and marketers. The study aimed to examine the mediation role of influencer credibility (IC) and the moderation role of self-esteem in the effects of individuals' parasocial relationships (PSR) with YouTube influencers on their product attitudes (PATs) and purchase intentions (PIs).
Design/methodology/approach
The researchers used an online survey to test a sequential mediation model and moderation mediation models using Hayes PROCESS modeling.
Findings
The researchers revealed a sequential mediation model that IC and PAT mediate the association between PSR and PI. Individuals who perceived IC to be low were more likely to buy an endorsed product when their self-esteem got lower. When their self-esteem is low, individuals tend to purchase the endorsed products if they have stronger PSR with the influencers. However, they are less likely to buy the endorsed products when their self-esteem gets higher.
Originality/value
The study expands the dimensions of IC. The persuasive power of IC and influencer-user relationship was affected by individual differences, namely, self-esteem. Brands should pay attention to customers' personalities, motivations and preferences when designing strategies to market their products via social media.
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Nicky Chang Bi, Yanqin Lu, Louisa Ha and Peiqin Chen
Social media have become an increasingly important source for people to learn about politics and public affairs. The purpose of this study is to investigate the role of social…
Abstract
Purpose
Social media have become an increasingly important source for people to learn about politics and public affairs. The purpose of this study is to investigate the role of social media news sharing as a reasoning process of the O-S-R-O-R model and the moderation role of social media news performance on the association between news consumption and attitudinal changes.
Design/methodology/approach
A national survey was conducted in the US. The researcher recruited participants in the Qualtrics national panel by following the census adult demographic breakdown.
Findings
This study finds that social media news consumption on the US-China trade conflict is likely to lead Americans to change attitudes toward Chinese, and this relationship is mediated by social media news sharing. In addition, the indirect relationship via news sharing is found particularly strong among individuals who perceive social media news fair and balanced.
Originality/value
This study extends the literature by examining social media news engagement on the ongoing trade conflict between the US and China. It reveals that the impact of social media news consumption on people's attitudinal and behavioral changes depends on people's perceived news quality on these platforms. Theoretical contribution to the O-S-R-O-R model and practical implications to social media news are discussed in terms of the role that social media platforms play in attitude change.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2020-0178
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Nicky Chang Bi, Ruonan Zhang and Louisa Ha
As YouTubers began to create videos about their personal experience of using products, these video testimonials have become a powerful form of electronic word-of-mouth (eWOM)…
Abstract
Purpose
As YouTubers began to create videos about their personal experience of using products, these video testimonials have become a powerful form of electronic word-of-mouth (eWOM). This study aims to investigate the mediating role of self-effect and third-person effect in the relationships between eWOM seeking and passing along YouTube product review videos (video-based eWOM – vWOM) as a specific form of eWOM.
Design/methodology/approach
The paper used a survey to interview a total of 282 respondents at a public university in the Midwest USA with about 18,000 students.
Findings
The results show that perceived third-person effect leads to sharing more positive vWOM, while perceived self-effect results in a high likelihood of passing along negative vWOM. The general eWOM consumption does not have a direct effect on the sharing of vWOM. In addition, the YouTube sharing habit contributes to sharing vWOM regardless of valence.
Practical implications
The results provide marketers’ insights on how to utilize the social media such as YouTube to improve the visibility of promotional brand messages. Sharing of positive vWOM is due to perceived third-person effect (presumed influence), but sharing negative vWOM is due to perceived self-effect. It also suggests marketers take immediate remedial measures to avoid spreading of negative reviews to other users because if viewers are persuaded to think it could happen to themselves as well, they will spread the video.
Originality/value
The paper has theoretical implications. It contributes to the third-person effect and presumed influence literature by exploring its role in spreading the word for products. It also fills the gap in effects of eWOM literature by examining the mediating role of the valence of video-based eWOM in the spread of eWOM.
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The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…
Abstract
The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:
Sandra Jacobs and Christine Liebrecht
Since public sector organizations provide services to citizens but struggle with poor perceptions of their functioning, it is valuable to examine how their online responses to…
Abstract
Purpose
Since public sector organizations provide services to citizens but struggle with poor perceptions of their functioning, it is valuable to examine how their online responses to complaints on social media could impact their reputation. Yet, surprisingly little is known about effects of public organizations' webcare. Therefore, this study assesses the impact of the webcare's tone, response strategy and user's involvement on participants’ continuance intention and perceptions of reputation.
Design/methodology/approach
Two experimental studies (Study 1: N = 424; Study 2: N = 203) with an interval of one week were carried out to assess the effects of singular and repeated exposure to webcare by a Dutch public transport organization on the participants' continuance intention and perceived organizational reputation. Study 1 examined the effects of the webcare's tone (corporate vs conversational human voice (CHV)) and response strategy (accommodative vs defensive); Study 2 contained tone of voice and user's involvement (observer vs complainer). The effects of repeated exposure to the webcare's tone were also examined.
Findings
The results indicate that perceptions of CHV in webcare contribute to webcare as reputation management tool, since it leads to immediate higher reputation scores that also remain stable after repeated exposure. Furthermore, people's continuance intention increased after repeated exposure to webcare responses that were perceived as CHV, thus a natural and engaging communication style, indicating this is an effective strategy for customer care as well. No substantial impact was found for response strategy and user's involvement in the complaint handling.
Originality/value
The novelty of this study is that the authors assess the effects of the webcare's tone combined with response strategy and user's involvement in a public sector context with a sector-specific conceptualization of reputation and continuance intention measured after singular and repeated exposure to webcare.
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Kish Cumi, Ahmad Washington and Arash Daneshzadeh
The proliferation of zero-tolerance behavioral policies and the presence of school resource officers (SROs) are receiving justifiable scrutiny for the deleterious effects they…
Abstract
The proliferation of zero-tolerance behavioral policies and the presence of school resource officers (SROs) are receiving justifiable scrutiny for the deleterious effects they have on students’ functioning. While many have argued the convergence of these policies thwart the development of Black and Latino boys, critiques examining the experiences of Black girls are scant. Disaggregated disciplinary data from across the country reveal “… black girls are suspended at higher rates (12%) than girls of any other race or ethnicity and most boys …” (U.S. Department of Education Office for Civil Rights, 2014, p. 1) suggesting that when it comes to schooling, Black girls are, indeed, “pushed out, overpoliced and underprotected” (Crenshaw, Ocen, & Nanda, 2015, p. 1). The authors of this chapter argue that youth advocates can use hip-hop culture, a tradition rich with resistant prose, to develop critical consciousness and engage Black girls in discussion about socially contrived binaries that reinforce the STPP. The authors demonstrate how the anti-oppressive lyrics of women emcees (e.g., Rapsody, Sa-Roc) can foster therapeutic alliances and dialogues with young Black girls, and how these lyrics might serve to inspire Black girls in composing their own counterhegemonic autobiographical narratives to resist the school-to-prison pipeline.