The purpose of this paper is to draw attention to the diverse strands that underpin the still emerging concept of co‐creation. The paper aims to suggest that there are alternative…
Abstract
Purpose
The purpose of this paper is to draw attention to the diverse strands that underpin the still emerging concept of co‐creation. The paper aims to suggest that there are alternative views rooted in psychotherapy, critical theory, software development and design that can help provide a richer understanding of the meaning of co‐creation.
Design/methodology/approach
The paper is a general review of the field based on the literature and the different strands that comprise it.
Findings
Co‐creation is often seen from a managerial perspective. In this general review of the concept, the authors demonstrate that co‐creation can also be seen from the perspective of consumers and other stakeholders. This also shifts the idea of co‐creation away from a strongly rational approach to one that is more spontaneous and playful.
Practical implications
The review focuses primarily on consumers and how they can be encouraged to collaborate with one another to meet their needs for socialisation and meaning making and how organizations can influence and use the insights of co‐creation.
Originality/value
Over the past decade there has been a rapidly growing interest in co‐creation, but much of the research focuses on the creation and management of online communities. By recognising the antecedents of managerial co‐creation and its diverse heritage, it is possible to see the concept as a development of other practices. By drawing on these practices, it is possible to look at co‐creation in a new light.
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Saleh Bazi, Alireza Hajli, Nick Hajli, Mohana Shanmugam and Xiaolin Lin
Under the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To…
Abstract
Purpose
Under the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies, an ascendant step is to engage consumers with social commerce sites. The purpose of this paper is to propose three antecedents to engage consumers with social commerce sites, namely, social support, social commerce value and social commerce information sharing, and the effect of brand engagement on the intention of brand co-creation.
Design/methodology/approach
This study used survey data from 234 Iranians with experience using social commerce sites. Variance-based structural equation modeling using the partial least squares path modeling approach was adopted to analyze the structural model.
Findings
The authors found that social support, social commerce value and social commerce information sharing positively foster brand engagement. The study also revealed that brand engagement is a significant predictor of brand co-creation intention.
Originality/value
The study is the first study that considers and explains brand engagement from social support theory, social commerce value theory and social commerce information exchange. Also, the study shows how consumers can be an integral part of a brand. Unlike other studies which were done in industrialized countries, this study was employed in Iran.
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As the traditional mainstays of American business have collapsed around them, companies have begun searching for ways to become more competitive—and to stay alive.
PHILIP O'REGAN, DAVID O'DONNELL, TOM KENNEDY, NICK BONTIS and PETER CLEARY
Recent market volatility has provided a fundamental challenge to those arguing for the central role of intellectual capital as a source of organisation value. Using perceptual…
Abstract
Recent market volatility has provided a fundamental challenge to those arguing for the central role of intellectual capital as a source of organisation value. Using perceptual data relevant to the importance of intellectual capital as a source of enterprise value gathered in two studies conducted before and after the recent market ‘downturn’ respectively, this paper provides empirical evidence in support of the continuing and central importance of intellectual capital. The findings from these two studies also demonstrate consistency in the composition of the human, internal and external components of intellectual capital. The Irish software/telecom sector provides an ideal research frame work for any such investigation. In recent years Ireland has established itself as the largest software exporter in the world and this sector has been one of the primary engines of growth in an economy that has experienced real growth of over 40% in 6 years, a rate unparalleled in the developed world.
The number of printed circuit board (PCB) manufacturers in the UK fell by 60% over the period 1990 to July 1993, according to a new report ‘UK PCB industry 1990–1993’ recently…
The author examines the inter-relationship between authenticity, music and gender in relation to a particular contemporary genre, emotional hardcore or emo. Noting how hard rock…
Abstract
The author examines the inter-relationship between authenticity, music and gender in relation to a particular contemporary genre, emotional hardcore or emo. Noting how hard rock often defined itself as authentic in contrast to (feminine) pop music, the author argues that it is possible to see the ‘persistence of masculinism’ in wider debates around the performance of (appropriate) fandom. Drawing on a wealth of online data from platforms such as Reddit, Tumblr and Facebook, the author observes that even as male fans of emo distance themselves from hyper-masculine forms of hard (or cock) rock, they also critique the presence of female fans as ‘inauthentic’.
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The purpose of this paper is to identify and annotate resources related to Hunter S. Thompson and Gonzo Journalism.
Abstract
Purpose
The purpose of this paper is to identify and annotate resources related to Hunter S. Thompson and Gonzo Journalism.
Design/methodology/approach
Numerous searches are performed in online library catalogs, online databases, and web search engines to identify monographs, journal articles, multimedia titles, and web sites relevant to the topic. Resources located in the searches are then reviewed and annotated by the author and selected for inclusion in the paper based on their relative quality.
Findings
A great deal of popular work has been devoted to Thompson and Gonzo Journalism, but also a surprising amount of scholarly analysis. Most primary source material is now available in monographic form, and critical literature is fairly evenly distributed between journal articles and monographs. Search results for Thompson and Gonzo Journalism are often complicated by a number of factors, but these can be compensated for by using search limiters.
Research limitations/implications
Because of the sheer volume of work, scholarly and popular, devoted to Thompson and Gonzo Journalism, it is not possible to provide a comprehensive evaluation of all of the materials on the topic. While every attempt is made to be inclusive, the goal of the guide was to include the best sources on the topic, and some resources are reviewed but not included because of quality issues. A number of un‐annotated bibliographies are referenced that would be helpful in directing readers to additional resources not included here.
Originality/value
Although there are bibliographies of Thompson's work, none are annotated or prepared with academic researchers in mind. In addition, none of the bibliographies located in the course of researching the paper attempted to identify academic journal literature related to Thompson or Gonzo Journalism.