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Article
Publication date: 1 December 1997

Nicci Gerrard

Takes a reflective look at the launch of Women’s Review, one of the many feminist projects of the 1970s and 1980s. Shows how the lack of marketing skills contributed to the…

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Abstract

Takes a reflective look at the launch of Women’s Review, one of the many feminist projects of the 1970s and 1980s. Shows how the lack of marketing skills contributed to the magazine’s subsequent demise. Its idealistic editorial panel regarded marketing activities as inappropriate and associated with the patriarchal mainstream to which they were opposed.

Details

Marketing Intelligence & Planning, vol. 15 no. 7
Type: Research Article
ISSN: 0263-4503

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