Xiaojun Fan, Nanxi Ning and Nianqi Deng
Previous studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems could…
Abstract
Purpose
Previous studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems could promote the relationship between retailers and consumers. Based on the Stimulus–Organism–Response framework, this paper proposes a customer engagement model in a fully intelligent retail environment. The concept of the quality of intelligent experience is constructed from the perspective of customer experience, and the effect of the mechanism of smart retail on the customer engagement relationship is discussed.
Design/methodology/approach
Using two surveys, this study analyzes 201 (in study 1) and 321 (in study 2) questionnaires by using structural equation model in partial least square software.
Findings
The analysis shows that the human–machine interaction, intelligent systems and the product content of the quality intelligent experience significantly impact customer engagement on smart retail.
Research limitations/implications
This research was designed for general retail products, without distinguishing between different product types. Thus, it did not consider the moderating effect of product types.
Practical implications
The findings enrich the intelligent retail technology field and provide operable guidance to help smart retailers improve customer relations.
Originality/value
This paper proposes a customer engagement model to describe how technology integration systems promote the relationship between retailers and consumers.
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Keywords
Nianqi Deng, Xinyu Jiang and Xiaojun Fan
Limited research has explored why and how cause-related marketing on social media influences consumers' responses. Drawing upon balance theory and consistency theory, this study…
Abstract
Purpose
Limited research has explored why and how cause-related marketing on social media influences consumers' responses. Drawing upon balance theory and consistency theory, this study aims to identify the mechanism of cause-related marketing on social media.
Design/methodology/approach
Data were collected from a sample of 360 users of cause-related marketing campaigns on social media and analyzed using structural equation modeling in Mplus 8.0.
Findings
The three types of congruence – self-image congruence, brand-image congruence and value congruence – can serve as sub-dimensions of perceived fit between a consumer, brand and cause of a cause-related marketing campaign on social media. Importantly, these perceived fit sub-dimensions positively influence community identification and, therefore, influence consumer citizenship behaviors.
Practical implications
The findings provide theoretical and practical contributions for a brand to undertake cause-related marketing on social media.
Originality/value
This study clarifies the myth of the perceived fit of cause-related marketing on social media and examines the perceived fit sub-dimensions’ mechanism of consumers' responses through community identification.
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Xiaojun Fan, Xinyu Jiang, Nianqi Deng, Xuebing Dong and Yangxi Lin
Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous…
Abstract
Purpose
Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined.
Design/methodology/approach
The conceptual model includes role conflict, privacy concerns, social media fatigue, discontinuous usage intention and self-esteem. Three hundred and thirty-one questionnaires were collected using an online survey, and the data were analyzed with structural equation and hierarchical regression modeling.
Findings
The results show that (1) role conflict positively affects privacy concerns and social media fatigue; (2) privacy concerns also positively affect social media fatigue; (3) privacy concerns positively affect control activities intentions, although their impact on short breaks and suspend usage intentions is not significant, whereas social media fatigue significantly influences control activities, short breaks and suspend usage intentions; and (4) self-esteem negatively moderates the influence of role conflict on privacy concerns.
Research limitations/implications
A key limitation of this research is that it is designed for WeChat. Therefore, the question of whether other social media platforms face role conflict or discontinuous usage problems should be explored in the future.
Originality/value
The article is interesting in that it focuses on the discontinuous usage of social media and identifies factors that contribute to the discontinuous usage of social media. The findings make some theoretical contributions to, and have practical implications for, research into social media usage.
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Manjeet Kumar, Priyanka Lather, Li-Yun Fu, Neelam Kumari, Pradeep Kaswan, Li Nianqi and Manjeet Kumari
The purpose of this paper is to investigate the propagation of Rayleigh-type surface wave in a porothermoelastic half-space. This study addresses the impact of surface pores…
Abstract
Purpose
The purpose of this paper is to investigate the propagation of Rayleigh-type surface wave in a porothermoelastic half-space. This study addresses the impact of surface pores characteristics, specific heat, temperature, porosity, wave frequency, types of rock frame and types of pore fluids on the propagation characteristics of Rayleigh-type wave.
Design/methodology/approach
A secular equation is derived, based on the potential functions for both sealed and open surface pores boundary conditions at the stress-free insulated surface of the porothermoelastic medium.
Findings
Propagation characteristics (velocity, attenuation and particle motions) of Rayleigh wave are significantly influenced by boundary conditions (opened or sealed surface pores) and thermal characteristics of materials. Furthermore, the path of particles throughout the propagation of Rayleigh-type waves is identified as elliptical.
Originality/value
A numerical example is considered to examine the effect of thermal characteristics of materials on the existing Rayleigh wave’s propagation characteristics. Graphical analysis is used to evaluate the behavior of particle motion (such as elliptical) at both open and sealed surface of the porothermoelastic medium.