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Article
Publication date: 24 September 2021

Nhung Thi Hoai Duong, Nguyen Khanh Chi, Hanh Thi Nguyen, Ngan Thi Kim Nguyen, Chi Phuong Nguyen and Uyen Thi To Nguyen

This study examines the impact of perceived value, materialism and tourist intention on willingness to pay a premium for ecotourism (WTPP).

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Abstract

Purpose

This study examines the impact of perceived value, materialism and tourist intention on willingness to pay a premium for ecotourism (WTPP).

Design/methodology/approach

Data were collected and conducted in Vietnamese National Parks. The dataset consists of 927 valid responses by domestic travelers. Structural equation modeling (SEM) was used to test the proposed relationships among perceived value, materialism, tourist intention and tourists' WTPP.

Findings

This study found a significant positive effect of perceived value on both tourist intention and their WTPP. The results also indicated that materialism is revealed to have a totally negative influence on WTPP for ecotourism; its indirect effect is transmitted through tourist intention. These findings highlight that tourists are mainly attracted when they received unique information about eco-destination. Therefore, they tend to participate in ecotourism and decide to pay for ecotourism.

Research limitations/implications

First, the study findings contribute strategies for tourism providers in their marketing activities by segmenting the target market which can be based on tourists with materialistic and nonmaterialistic. Second, ecotourism marketers need to focus on increasing the unique image of ecological sites. These efforts will create a favorable action for tourists. Third, ecotourism providers might increase the prospective customer base among consumers who have materialistic behaviors. Furthermore, they can provide ecotourism promotion materials for targeting customers. Finally, government needs to consider strategies designed to enhance the eco-destination places and environmental intention.

Practical implications

First, the study has not compared the efficacy of two different measures which are affective and cognitive items in perceived value construct. Second, this research does not discuss about the interrelationships among other factors influencing tourists' WTPP. Third, the customers' demographic characteristics in this study did not explore because the difference on gender may be perceived differently in analyzing advertising. Fourth, this study was conducted in Vietnam, not in different countries and other different cultures.

Originality/value

This study investigates the impact of perceived value and materialism on ecotourism intention and tourists' WTPP for ecotourism. This study reveals the understanding of how individuals' concern about the value of ecological sites and influences their intention to actual behavior in engaging ecotourism. Significant practical implications are also provided for ecotourism providers, marketers and government. In general, government needs to consider strategies designed to enhance the eco-destination places and environmental intention. Ecotourism marketers need to focus on increasing the unique image of ecological sites. These efforts will create a favorable action for tourists. Otherwise, ecotourism providers might increase the prospective customer base among consumers who have materialistic behaviors. Furthermore, they can provide ecotourism promotion materials for targeting customers.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 5
Type: Research Article
ISSN: 2514-9792

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Available. Open Access. Open Access
Article
Publication date: 22 August 2024

Thi Hong Vinh Cao, Dae Seok Chai, Linh Phuong Nguyen, Hanh Thi Hien Nguyen, Caleb Seung-hyun Han and Shinhee Park

This study aimed to examine the impact of learning organization (LO) on job satisfaction and individual performance in Vietnamese enterprises. The study further explores the…

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Abstract

Purpose

This study aimed to examine the impact of learning organization (LO) on job satisfaction and individual performance in Vietnamese enterprises. The study further explores the mediating effect of job satisfaction on the relationship between learning organization and employee performance.

Design/methodology/approach

Data were collected from 653 employees from various types of organizations in Vietnam. Structural equation modeling was implemented to test the hypotheses.

Findings

The results revealed that the proposed research model was supported. Results indicated that LOs positively influenced employees’ job satisfaction and the broader range of their individual performance. In addition, employees’ job satisfaction motivated them to achieve higher performance levels. The study also found a mediating effect of job satisfaction on the relationship between LO and employee performance. The results underscore the importance of implementing an LO culture for individual outcomes such as job satisfaction and employee performance in the Vietnamese cultural context, which is based on socialism and Confucianism.

Originality/value

To the best of the authors’ knowledge, this is the first study to examine the relationships among LO, job satisfaction and individual employee performance in the Vietnamese context. The results offer a deeper understanding of the LO concept in the Vietnamese cultural context and highlight the cultural impact on the LO concept and its effects. The results suggest how the LO concept is applied in the Vietnamese context.

Details

The Learning Organization, vol. 32 no. 7
Type: Research Article
ISSN: 0969-6474

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Article
Publication date: 2 August 2024

Tuan_Thanh Chu, Thi Thu Tra Pham, Thai Vu Hong Nguyen, Chau Trinh Nguyen, Thi Hong Nhung Vu, Thanh Binh Nguyen and Thi My Hanh Nguyen

This study explores how authentic assessment has helped improve self-perception of leadership skills among business students in a developing society where authentic assessment is…

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Abstract

Purpose

This study explores how authentic assessment has helped improve self-perception of leadership skills among business students in a developing society where authentic assessment is not popular.

Design/methodology/approach

Data on self-perception of leadership was collected using the Leadership Skills Inventory. Collected data was analyzed using Principal Component Analysis, two-way ANOVA, and Multiple Regressions.

Findings

Authentic assessment designed toward enriching teamwork positively affects leadership development. Students' involvement in extra-curricular activities fosters the impact of authentic assessment on self-perception of leadership. Female students demonstrate higher self-confidence in leadership, which is surprising to the conventional view of cultural expectations. Work-integrated learning assessment or cross-country real-trade data assessment projects do not trigger gender biases in self-perception of leadership.

Practical implications

Our study emphasizes the importance of group work authentic assessments and a work-integrated approach to authentic assessment design in business education.

Originality/value

The results provide meaningful implications regarding authentic assessment development in business education in a developing country where authentic assessment is not common at high school and university levels.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

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Article
Publication date: 21 September 2021

Pham Tien Thanh, Hanh Thi Hong Nguyen, Le Thi Bao Ngan, Doan My Duyen Nguyen, Gia Han Phan and Thi My Nhung Nguyen

COVID-19 presents a serious and unprecedented challenge around the globe. Street vendors are the most vulnerable group during this pandemic regarding livelihood loss and contagion…

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Abstract

Purpose

COVID-19 presents a serious and unprecedented challenge around the globe. Street vendors are the most vulnerable group during this pandemic regarding livelihood loss and contagion risk. This research aims to examine the roles of risk communication work in enhancing COVID-19 risk perceptions and adoption of COVID-19 preventive behaviors among street vendors.

Design/methodology/approach

The data were collected from the street vendors in urban Vietnam. A binary probit model was used for analyzing the relationships among exposure to risk communication, risk perception and adoption of preventive behaviors.

Findings

The analysis reveals the outreach of risk communication work to the street vendors. A rather large proportion of the respondents perceive high risks associated with COVID-19. All respondents adopt COVID-19 preventive behaviors; however, the proportion of regular adoption is moderate and even very low for most behaviors. Their frequent exposure to risk communication significantly raises their risk perceptions and encourages their regular adoption of preventive behaviors, particularly regarding the measures that are affordable and less detrimental to their livelihood.

Originality/value

This research is among the first attempts to examine risk communication to the vulnerable group, how they perceive risks and the extent to which they adopt preventive behaviors during a public health crisis. This research draws some implications for risk communication and social welfare policies to obtain sustainable development goals.

Details

Library Hi Tech, vol. 40 no. 2
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 25 December 2023

Thinh Nguyen-Duc, Linh Phuong Nguyen, Tam To Phuong, Hanh Thi Hien Nguyen and Vinh Thi Hong Cao

This study aims to address the reliability and construct validity of the Individual Work Performance Questionnaire (IWPQ) in a Vietnamese context. Using the IWPQ as a measurement…

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Abstract

Purpose

This study aims to address the reliability and construct validity of the Individual Work Performance Questionnaire (IWPQ) in a Vietnamese context. Using the IWPQ as a measurement tool, this research also examined whether demographic features (such as gender, education level, work experience and position in a company) influenced employees’ work performance.

Design/methodology/approach

The Vietnamese IWPQ was validated via a two-step process of factor analysis, including an exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The data collected were randomly divided into two subsamples to independently serve the EFA (n = 341) and CFA (n = 342). ANOVAs and t-tests were also used to examine the differences in individual work performance (IWP) among different demographic categories.

Findings

The results of the current study confirmed the applicability of the three-dimensional IWPQ in a Vietnamese context. In addition, they also indicated several demographic features that impacted employees’ patterns of responses to IWPQ dimensions.

Research limitations/implications

This study focused on the construct validity of the IWPQ, without taking the content, face or criterion validity into consideration. Thus, future research should be conducted to yield a more comprehensive validation of the instrument, to measure the relationship between human resource development (HRD) practices and employee performance and to examine the relationship between strategic HRD and IWP and firm outcomes. In addition, the validated Vietnamese version of the IWPQ may inspire comparative studies on individual performance within and between units in an organization and among organizations and industries.

Practical implications

HRD practitioners can now use the validated IWPQ in the Vietnamese language to assess fluctuations in and analyze current staff performance, thereby facilitating human resource management and development. This study also offers recommendations for business leaders and HRD practitioners striving to implement strategic HRD aimed at reducing disparities in gender and between educational qualifications and job assignments at workplace, with the overarching goals of enhancing staff performance. These recommendations prove instrumental in improving staff performance, strengthening organizational efficiency and ultimately tackling the issue of low productivity in Vietnam and neighboring countries.

Social implications

This study findings underscore the significance of embracing strategic HRD while taking into account individual, organizational and contextual factors that influence IWP. This approach serves to bridge current gaps related to IWP, including Vietnam’s comparatively lower productivity compared to neighboring nations, educational qualifications and role allocations within the workplace, as well as the prevailing work standards and strategic objectives.

Originality/value

To the best of the authors’ knowledge, this rigorously validated Vietnamese version of the IWPQ is the first of its kind in Vietnam, making a significant contribution to inclusivity initiatives and offering substantial evidence to affirm the IWPQ’s relevance across diverse contexts.

Details

European Journal of Training and Development, vol. 48 no. 9
Type: Research Article
ISSN: 2046-9012

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Article
Publication date: 14 June 2023

Nguyen Dat Minh and Nguyen Thi Hanh Quyen

This study aims to present the results of a comparative study on the most key reasons for the failure of sustaining activities of operational improvement (OI) methodologies from…

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Abstract

Purpose

This study aims to present the results of a comparative study on the most key reasons for the failure of sustaining activities of operational improvement (OI) methodologies from the different types of manufacturing enterprises that located in Vietnam.

Design/methodology/approach

This study presents survey results from 30 local manufacturing enterprises and 21 foreign direct investment (FDI) enterprises located in Vietnam – a developing country. The authors utilize a combination method to collect data, including online and direct survey. The targeted interviewees selected to answer the questionnaire are manufacturing managers and top managers working in productivity, quality, engineering and other departments in respective firms. The developed questionnaire is verified by five experts to ensure the validity and soundness.

Findings

The study uncover that 21 local enterprises (70%) have not issued standard forms for OI deployment and supervision, while 17 foreign enterprises (81%) have adopted a systematic management and clearly indicators for evaluation of OI outputs. In addition, the top three reasons for OI failure are differences between local and foreign enterprises. In term of OI methodologies, most of participated enterprises implemented Lean tools and principles while only 7.8% of the participated enterprises applied Six Sigma. Three vital findings are uncovered, including, first, 30% of local enterprises standardize and supervise forms of OI.

Research limitations/implications

There is a limitation in sample size, with the number of participants of 51 enterprises. Among the participants, 27% of local enterprises are small and medium-sized enterprises (SMEs) while 60% of FDI enterprises from large-sized group. This was limited to making a generated conclusion in the comparison of failure factors between two types of enterprises. This partly affects the radical comparison of failure factors between local and FDI enterprises.

Originality/value

To the best of the authors' view, this is the first empirical study that compares the reasons for the failure for sustaining OI between local and foreign enterprises in a developing country. The result from this study will make contributions for further research in considering OI failure factors and then enhance effectiveness of OI methodologies in manufacturing companies.

Details

The TQM Journal, vol. 36 no. 7
Type: Research Article
ISSN: 1754-2731

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Article
Publication date: 8 January 2020

Nguyen Thi Hanh Nguyen and Hung Thanh Dang

The purpose of this paper is to show the adaptation of participatory concept: “from passive to active community” which is the key point to achieve successes of the case study…

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Abstract

Purpose

The purpose of this paper is to show the adaptation of participatory concept: “from passive to active community” which is the key point to achieve successes of the case study project – a cultural village in Tam Thanh, Tam Ky, Quang Nam, Vietnam. Its achievements result from the employment of three principal steps including identifying core issues in the community, creating changes in human perceptions and living conditions, and demanding operation and maintenance of the community further. The project can seem to be an outstanding showcase for the applicability and possibility of other community projects around Vietnam.

Design/methodology/approach

The paper uses the previous community projects developed in Vietnam. However, they are less effective for the community in long-term due to ignoring/underestimating the role of local people. The case study is an impoverished residential neighbourhood in Tam Thanh, Quang Nam. The authors along with the colleagues observed and conducted the workshops on site to understand the problems, values and expectations of people and the land. The paper likes as a summary for achievements and lessons extracted from that field study. The comparison to the previous projects shows the efficiency of participatory design with the active involvement of the local community.

Findings

The practical experiences to find successes for the community projects in Vietnam: collaboration of experts, architects, volunteers and local people; classification of roles for groups of participants; the involvement of the local government. engagement of a collaborative relationship with the community under the patience, comprehension and sympathy of all members of the community; and role of the architects involving the projects should be supported for people’s participation to come up with the idea instead of proposing strict ideas.

Practical implications

The appropriate approaches on the right subjects and right time are the key of successes and sufficiency for the community projects, particularly to the impoverished neighbourhoods or places with sensitive issues. The Tam Thanh village is a typical example and its experiences can be disseminated for the other projects. It indicates the active and respectful involvement of like-minded people (experts, volunteers, sponsors, managers and in particular local people) is very important to achieve the final expected destination in the purpose for/by/with the community.

Social implications

The huge effect of community projects is directly on the local people. The approaching and understanding them is challenging. An achievable community project is that the real needs of the people are provided; they are aware of their roles and benefits; and finally, the values are retained and developed sustainably in long term. The community projects are characterised by the participation of many people in many different stages: analysis, design and implementation. Therefore, for the experts, volunteers and managers, they learn to listen to the voice of the local people and to avoid the forced thoughts and underestimation of local people’s involvement.

Originality/value

The value of the study is that the nature of participatory design method is shown through activities and results of the community project in Tam Thanh. The delivery from theoretical features to practical works is not easy and needs observation and understanding of local culture and life. Depending on each specific location, the application of this design theory is flexible and adaptive. An idea for every project is initiation; however, the participation of local people is key to the project’s achievement.

Details

Smart and Sustainable Built Environment, vol. 9 no. 3
Type: Research Article
ISSN: 2046-6099

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Publication date: 2 November 2023

Nguyen Thi Van Hanh and Tran Tuyen

This chapter aims to provide a comprehensive overview of virtual tourism and its potential contribution to sustainable development in the tourism industry.

Abstract

Purpose

This chapter aims to provide a comprehensive overview of virtual tourism and its potential contribution to sustainable development in the tourism industry.

Design/Methodology/Approach

In this chapter, a qualitative approach is used to analyse relevant documents and resources to explore the relationship between virtual tourism and sustainability.

Findings

The findings of this study indicate that virtual tourism has numerous applications in the tourism industry, with evident potential for the future. Furthermore, this research identifies virtual tourism as a promising alternative for sustainable tourism, offering the potential to address key sustainability issues in the field.

Originality/Value

This chapter adds to the existing literature by examining the link between virtual tourism and sustainability, highlighting the potential of virtual tourism as an alternative to traditional sustainable tourism practices. The insights generated from this study can inform the practices of both academics and practitioners in the tourism industry, promoting more sustainable and responsible tourism practices.

Details

Impact of Industry 4.0 on Sustainable Tourism
Type: Book
ISBN: 978-1-80455-157-8

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Article
Publication date: 31 August 2022

Nguyen Phuong Thao, Thi Kinh Kieu, Gabriele Schruefer, Ngoc-Anh Nguyen, Yen Thi Hoang Nguyen, Nguyen Vien Thong, Ngo Thi Hai Yen, Tran Thai Ha, Doan Thi Thanh Phuong, Tuong Duy Hai, Nguyen Dieu Cuc and Nguyen Van Hanh

This study aims to investigate specific professional competencies of teachers to implement education for sustainable development (ESD) in the contexts of Vietnam.

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Abstract

Purpose

This study aims to investigate specific professional competencies of teachers to implement education for sustainable development (ESD) in the contexts of Vietnam.

Design/methodology/approach

The authors carried out a Delphi study with eight ESD experts in Vietnam to collect their expertise viewpoints regarding teachers’ ESD professional competencies.

Findings

In total, 13 competencies related to three dimensions (content knowledge/cognitive, pedagogical and pedagogical content knowledge, motivation and volition) were highlighted by ESD experts.

Research limitations/implications

The proposed teachers’ competencies were based on the ideas of a small group of experts, and the results need to be tested, refined and confirmed by further work. Besides, in this study, we have not defined the levels of achievement for each competency as well as developed assessment tools.

Practical implications

The specific professional competencies for teachers can be considered as a foundation for developing educational offers focusing on promoting the specific teachers’ professional competencies in basic ESD training.

Originality/value

Studies on educators’ professional competencies for ESD mostly were conducted in western countries. However, competencies do not exist independently; instead, they should be considered in specific contexts of teaching, school, culture and society. This research is among one of the first studies that contextualizes teachers’ competencies in a non-western context.

Details

International Journal of Sustainability in Higher Education, vol. 23 no. 7
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 27 August 2024

Nguyen Vinh Khuong, Mai Quynh Anh, Mai Thi Thanh Thao, Tran Thanh Thao, Nguyen Hong Hanh and Le Thi Hoai Vy

This study seeks to evaluate gender diversity within family members and analyze its effects on financial distress in firms listed in Vietnam.

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Abstract

Purpose

This study seeks to evaluate gender diversity within family members and analyze its effects on financial distress in firms listed in Vietnam.

Design/methodology/approach

The research employs a Generalized Method of Moments (GMM) regression model to assess the impact of gender diversity on corporate board performance, including factors such as the presence and proportion of female directors, female directors with family ties and the gender of CEOs. The study covers 152 listed companies on the HNX and HOSE exchanges from 2015 to 2022. The GMM model is chosen for its robustness in dealing with endogeneity issues and its ability to provide consistent estimates in the presence of potential correlation between explanatory variables and unobserved effects. This approach allows for a more accurate evaluation of how gender diversity influences operational efficiency and how these companies manage financial difficulties within the sample period.

Findings

Our research shows that diversity on the Board of Directors (BOD) as well as female CEO employment not only does not reduce the financial distress of businesses but also increases this situation. However, being both a female and a family member of the BOD is negatively related to financial distress. This can help female members who have connections with the family contribute to the work of adjusting and monitoring the business's operations to suit the family's goals, contributing to improving the operational efficiency of the business. BOD maximizes profits and contributes to promoting the company's sustainable development goals. From there, limited ability to travel and financial exhaustion.

Practical implications

The empirical results obtained from this study contribute to building a solid knowledge base, supporting businesses in the policymaking process and providing empirical evidence to enrich learning materials.

Originality/value

This study provides empirical evidence on how gender diversity influences the financial challenges of businesses, especially within the context of publicly listed companies in Vietnam. It stands out from previous literature by specifically focusing on listed companies in Vietnam. By analyzing the impact of gender diversity on financial difficulties, this study also clarifies how various factors can influence management and business development.

Details

Journal of Family Business Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2043-6238

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