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New product development (NPD) is a noteworthy field that has attracted the attention of scholars for its relevance for firm success. Based on bibliometric indicators and spatial distance network analysis, the authors outline the general structure overview of NPD research through the last 40 years of scientific production; identify and categorize key articles, authors, journals, institutions, and countries related to NPD research; identify and map the research subareas that have mostly contributed to the construction of NPD intellectual structure. The paper aims to discuss these issues.

The work uses the Web of Science Core Collection and the visualization of similarities viewer software. The analysis searches for all the documents connected to NPD available in the database. The graphical visualization maps the bibliographic data in terms of bibliographic coupling and co-citation.

The general NPD citation pattern evidences a construction of knowledge and learning, as evidenced in different subjects, such as biology or physics. Relevant contributions and contributors are highlighted as journals, articles, researchers, countries and institutions in overall NPD research and in its constituent subfields. Five subareas related to the NPD field based on journals and authors network are identified: marketing; operations and production; strategy; industrial engineering and operations; and management.

This paper contributes to the NPD literature by offering a global perspective on the field by using bibliometric data graphical networks, providing insights about the influence of individual actors and its contributions to build bridges between the different subfields of research in NPD.

The remarkable concept of entrepreneurial orientation (EO) has attracted scholars’ attention for its relevance to a firm’s performance. Based on bibliometric and distance-based visualization of similarities (VOS) analysis, the purpose of this paper is to outline a broad-spectrum perspective of the structure of research in EO across more than 20 years of publications, identifying the most prominent journals, authors and articles in this field.

The paper uses the Web of Science Core Collection and the VOS viewer software. The analysis searches for all the documents connected to EO available in the database from 1976 to 2017. The graphical visualization maps the bibliographic data using both bibliographic coupling and co-citation data.

Entrepreneurship Theory and Practice Journal, Journal of Business Venturing and Family Business Review are the most relevant journals in the field. Among the many important authors in the EO literature, key contributors are Lumpkin, Payne, Short, Covin, Dess and Wiklund. Three different streams of research are linked to the EO concept; strategy and entrepreneurship, family business and miscellaneous work in psychometrics, methods, marketing and knowledge/capability-based approaches to organizations.

This paper contributes to EO research by providing a global perspective on the concept’s investigation, using bibliometric data and graphical networks.

The entrepreneurial process often cannot be explained by a single entrepreneurial theory. Instead, it is more likely the result of the interaction between various entrepreneurial behavior patterns and different environmental conditions. However, existing research has frequently overlooked the complexity inherent in the entrepreneurial phenomenon. Building on a configurational perspective, this study aims to examine how new ventures can use different behavioral configurations to achieve high performance amid various uncertain environments.

Based on the survey data from 143 new start-ups in China’s software industry, this study uses fuzzy-set qualitative comparative analysis (fsQCA).

This study jointly considers multiple entrepreneurial behaviors − causation, effectuation and entrepreneurial bricolage and different types of environmental uncertainty − state uncertainty, effect uncertainty and response uncertainty. The findings reveal three behavioral configurations for high/nonhigh new venture performance.

This study expands previous insights into the relationship between entrepreneurial behaviors and new venture performance from the perspective of configurational theory. Moreover, it offers new insights into the types of uncertainty, further refining our understanding of the uncertainties inherent in entrepreneurial activities.

This study develops and tests a model that explores how human capital impacts micro-business performance through the sequential mediation of new technology adoption and entrepreneurial bricolage.

A cross-sectional study was conducted on 508 women entrepreneurs engaged in micro-businesses in Malaysia. This study used partial least squares structural equation modeling to test the hypotheses.

This study demonstrates the significant impact of human capital on micro-business performance. It establishes a sequential mediation model in which technology adoption and entrepreneurial bricolage mediate the nexus of human capital–micro-business performance.

This study contributes to the theory by innovatively integrating human capital, new technology adoption, entrepreneurial bricolage, and microbusiness performance, drawing on the resource-based view and human capital theory. However, its cross-sectional nature limits causal inference, and focusing solely on women entrepreneurs in Malaysian micro-businesses may constrain novelty. Additionally, the reliance on self-reported data introduces bias, emphasizing the need for future research.

Fostering entrepreneurial bricolage and embracing technology adoption can enhance performance. Business managers can optimize strategies by promoting continuous learning, innovative problem-solving, and technological advancements.

This study highlights the potential social and economic impacts of supporting women-owned micro-businesses in Malaysia. Policymakers can promote economic growth, employment, and community well-being by emphasizing innovation, human capital development, and technology adoption in Malaysia’s diverse ethnic contexts.

This study introduces a distinctive serial mediation framework to understand the impact of human capital on micro-business performance. It explores mediation dynamics, extends the knowledge of serial mediation in the human capital-performance relationship of microbusinesses, and contributes to the unexplored roles of technology adoption and entrepreneurial bricolage in Malaysian micro-businesses.