Against a background of little published information on the strategies of East European producers, this article examines some of the overall objectives of such trade and offers a…
Abstract
Against a background of little published information on the strategies of East European producers, this article examines some of the overall objectives of such trade and offers a partial test of their effectiveness in one market area. Based on an empirical study undertaken for two car producers, the use of a particular cluster analysis technique allows a measure of their market segmentation in the UK. In spite of the severe constraints on many aspects of their strategies, the companies are shown to have established themselves in some unexpected market segments. The paper concludes by drawing some lessons for subsequent Western penetration from similar sources.
The attraction of foreign direct investment has been an important strategic objective for successive UK governments for the past four decades. Within this, Scotland has pioneered…
Abstract
The attraction of foreign direct investment has been an important strategic objective for successive UK governments for the past four decades. Within this, Scotland has pioneered in many of the methodological, process, and policy initiatives associated with investment attraction and development. This chapter assesses the evolution of investment strategy in that country and examines the patterns of activity which have emerged. These are evaluated, against the policy goals which were established for foreign investment in Scotland, and various important policy directions for the future are explored.
Considers the policies adopted with regard to the import car marketing strategy from East Europe. Looks at the success achieved by two car producers, and presents empirical…
Abstract
Considers the policies adopted with regard to the import car marketing strategy from East Europe. Looks at the success achieved by two car producers, and presents empirical evidence from an extensive market‐research study in order to examine the type of purchasing decision most open to influence by the marketing of East European producers Illustrates the problems and possibilities for East European producers in the West. Reveals that development through experienced Western distributors is often more preferable than handling the market direct.
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Outlines the major developments in methodology and analysis applied to location by geographers in recent years and reviews the literature on this topic – assessing the principal…
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Outlines the major developments in methodology and analysis applied to location by geographers in recent years and reviews the literature on this topic – assessing the principal contributions and suggesting some possible lines for follow up by marketing analysts. Concerns itself with retail location, transportation and manufacturers spatial behaviour. Examines the range of geographical considerations of location and special attention is given to retail studies, transportation and the spatial behaviour of manufacturers. Summarises that published work on the locational and spatial aspects of product or customer distribution is rare.
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Product development problems in many organizations appear to stem from the basic dilemma of all innovators, namely the extent to which the product change process can be…
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Product development problems in many organizations appear to stem from the basic dilemma of all innovators, namely the extent to which the product change process can be successfully formalized by the erection of organizational and planning structures. Invariably the complex range of endogenous and exogenous pressures moving the company to product review are only too clear to all concerned. What is not clear is the extent to which product policy should be programmed or allowed to emerge under short term competitive pressures. In many ways, this remains as one of the major areas of business operations which has successfully avoided the application of control techniques widely employed in other areas to solve similar problems. This paper attempts to review the principal types of product planning procedures available to the decision taker and to comment on some of the less apparent problems arising in the development of products. Product development is defined in its widest sense for this purpose and includes the planned introduction of products, intrinsically new, or new to the company concerned, and the substantial modification of existing products. It is important for this paper that these three categories be considered as variations within the same exercise and not as discrete problems. The difference is one of degree, not of substance.
Introduction Industrial holding companies continue to play an important role in the development of many Western style economies. These institutions take a wide variety of forms to…
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Introduction Industrial holding companies continue to play an important role in the development of many Western style economies. These institutions take a wide variety of forms to accomplish their principal objective, namely the control and management of multi‐company systems which normally span a wide range of industrial sectors. They are more typically found in Europe and Japan than in the US, where both legal constraints and the pursuit of managerial efficiency have resulted in the dominance of the large scale integrated, multi‐unit corporation as an organisational form. Within Europe, especially in Belgium and France, inter‐market conglomerates and holding companies maintain an important position in some of the more basic sectors of the economy—including banking, insurance, transport, public utilities, basic metals and construction. In both these countries however, these are characteristically financial institutions managing a portfolio of stocks in order to exercise control over the companies in which they hold equity capital.
Proposes that marketing efficiency is an area of enquiry that is both simultaneously ignored by marketing researchers, yet frequently referred to by implications. Reviews the…
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Proposes that marketing efficiency is an area of enquiry that is both simultaneously ignored by marketing researchers, yet frequently referred to by implications. Reviews the existing measure of evaluation relating to a total assessment of the company in the marketplace. Concludes that much of marketing analysis must be satisfaction ‐ rather than optimisation‐oriented and thus a considerable proportion of measurements observed are concerned with effectiveness rather than efficiency and must be recognised as such.
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Presents the results of an empirical study of the activities of US multinationals manufacturing in Scotland. Provides an examination of the aspects of strategies for market entry…
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Presents the results of an empirical study of the activities of US multinationals manufacturing in Scotland. Provides an examination of the aspects of strategies for market entry and development. Concentrates specifically on market planning issues, providing data illustrating some of the problems faced by US multinationals.