The Space Business Archives uses DB/TextWorks, Version 3.0, to catalog and maintain internal control of its astronautic collections. In order to make those collections available…
Abstract
The Space Business Archives uses DB/TextWorks, Version 3.0, to catalog and maintain internal control of its astronautic collections. In order to make those collections available to a larger audience, the Archives uses DB/Text WebPublisher in conjunction with Web query forms and query result report created with DB/TextWorks to allow users to search document abstracts on the Web. DB/Text WebPublisher is a piece of software that provides mechanisms to query a textbase created with DB/TextWorks via Web query forms and deliver query results dynamically. DB/Text WebPublisher enables the Space Business Archives not only to make its collections accessible worldwide, but also to provide users with valuable tools for distance research.
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The Space Business Archives collects, preserves and makes accessible documents that trace the development of the commercial space industry. The collection consists of business…
Abstract
The Space Business Archives collects, preserves and makes accessible documents that trace the development of the commercial space industry. The collection consists of business plans, marketing reports and proposals, videos, photographs, and similar material that is representative of the dynamic industry we serve. In order to make this material accessible to a global market, we have built our cataloging system through DB/TextWorks, Version 3.0. Some of the most attractive features of this software are its speed and ease of record retrieval through keyword searching, unlimited description fields for data entry, and the ability to design query and report forms that are both comprehensive and user friendly. These features, combined with traditional archival standards of arrangement, have allowed us not only to create and maintain an efficient internal cataloging system, but also, with the utilization of DB/Text WebPublisher, to provide our customers worldwide access to our collection via the World Wide Web.
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The purpose of this paper is to test a theoretically derived representation of a relationship management capability. The relationship management capability architecture developed…
Abstract
Purpose
The purpose of this paper is to test a theoretically derived representation of a relationship management capability. The relationship management capability architecture developed from the literature integrated theory on dynamic capabilities, the resource‐advantage theory of competition, and prior capability research in innovation and information technology management.
Design/methodology/approach
The second‐order constructs of relationship infrastructure, relationship learning and relationship behaviour argues to represent a relationship management capability (RMC) was assigned measures adapted from the literature, and pilot tested with industry consultants. The final questionnaire was sent to senior executives responsible for customer relationship management in manufacturing and business service firms in the UK. The structural model representing the RMC was shown to be robust with a comparative fit index of 0.91.
Findings
Although the low response rate and the subjectiveness of respondents encourage caution in interpreting the research findings, the results suggest that relationship management systems, implemented through collaborative and flexible behaviours, and renewed through adaptive and generative knowledge derived from experience and challenging current relationship management assumptions, are key dimensions of a RMC.
Originality/value
This framework advances and tests a new theoretical perspective of a relationship management capability that incorporates a capacity for renewal. In addition, it provides managers with a tool to evaluate their organisation's relationship management capability at key stakeholder interfaces on attributes that define relationship infrastructure, relationship learning and relationship behaviour, as this capability is renewed over time.
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Dalvia Rodrigues and Luis F. Martinez
The purpose of this paper is to unfold how different digital marketing tools and strategies influence recruitment effectiveness. More specifically, it focusses on understanding…
Abstract
Purpose
The purpose of this paper is to unfold how different digital marketing tools and strategies influence recruitment effectiveness. More specifically, it focusses on understanding if, and how, information sources’ credibility, content marketing, and organisational reputation influence candidates’ decision to apply for a job in the Portuguese market.
Design/methodology/approach
A qualitative research, aligned with a content analysis, was conducted to focus on the insights from the 21 participants interviewed, to understand their thoughts and experiences regarding the subject.
Findings
The results show that digital marketing tools owned by the company are seen to be more credible and more relevant for the job application decision. LinkedIn is considered to be a more credible platform for advertising job openings than Facebook. In terms of content marketing, LinkedIn has a positive influence on candidates’ decision, as well as companies’ reputation.
Practical implications
This study provides practical implications which are useful for both HR and marketing managers, namely, the implementation of an integrated marketing communication strategy, the reinforcement of the company’s website and LinkedIn page and a presence on universities’ platforms, and also in terms of the information that content marketing should focus on.
Originality/value
This research paper incorporates marketing insights into a well-known HRM subject – recruitment, and thus adds further knowledge to the literature and prepares the ground for researchers who wish to explore this subject further.
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Bolanle A. Olaniran and Mary F. Agnello
The paper aims to put into context globalization as educational, economic, and technological relations, with attention to dimensions of variability and other problems associated…
Abstract
Purpose
The paper aims to put into context globalization as educational, economic, and technological relations, with attention to dimensions of variability and other problems associated with domination of western and northern post‐industrial developed nations on the developing world.
Design/methodology/approach
The approach taken in this paper is that of a discussion of the issues.
Findings
Education in its broadest functional terms prepares populaces for interaction within the social, economical, political, and cultural domains of daily life. Global education in its encompassing reach toward the macrocosm prepares populations in many countries to co‐exist, particularly with information age technological innovations. Such an overstatement or broad sweep of the maximum view of international education overlooks in‐depth understanding of the exercise of power in the international realm.
Originality/value
The paper discusses the issues surrounding globalization, the economic gap between technologically trained workers and agrarian economies and the cultural divide caused by policies and assumptions.
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Youngtae Choi, Richard T. Hise, Richard P. Bagozzi and Paul A. Fadil
The purpose of this paper is to explore post‐international strategic alliance (ISA) establishment processes by exploring the interrelationships surrounding utilization as a…
Abstract
Purpose
The purpose of this paper is to explore post‐international strategic alliance (ISA) establishment processes by exploring the interrelationships surrounding utilization as a resource coordinating activity, two communication dimensions (four communication factors) as the antecedents of utilization, and the implications of utilization for ISA performance.
Design/methodology/approach
Based on the mail and e‐mail surveys, the structural model is analyzed by using LISREL. The moderating effects of cultural sensitivity and host government interference on the relationship between utilization and international alliance performance are measured by a moderated multiple regression. The mediating effect of utilization is also examined.
Findings
Three of the four communication factors (all except for informal communication) affect the effective utilization of the resources contributed by each ISA partner. Utilization contributes to the achievement of each ISA partner's objectives. Utilization is also found to fully mediate the relationships between the three significant communication factors (formal, two‐way, and participative) and ISA performance.
Practical implications
The study suggests the practical and academic importance of implementing and researching the resource coordinating activities after an ISA has established to successfully manage ISA operation.
Originality/value
The concept of utilization is introduced and empirically tested to investigate the post‐formation alliance process and how the process affects ISA performance.
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Najmeh Hafezieh, Neil Pollock and Annmarie Ryan
Digital technologies, digitalised consumers and the torrent of customer data have been transforming marketing practice. In discussing such trends, existing research has either…
Abstract
Purpose
Digital technologies, digitalised consumers and the torrent of customer data have been transforming marketing practice. In discussing such trends, existing research has either focussed on the skills marketers need or broad-based approaches such as agile methods but has given less consideration to just how such skills or approaches might be developed and used in marketers' day-to-day activities and in the organisation of marketing in the firm. This is what the authors address in this paper.
Design/methodology/approach
This paper adopts an in-depth case study approach to examine an exemplary digital enterprise in transformation of their digital marketing. The insights were gathered from 25 interviews, netnography and document analysis of the case organisation in addition to 10 interviews with independent experts.
Findings
Drawing on practice-oriented approach, the authors show how organisations respond to the emerging trends of digital consumers and big data by taking a ‘hacking marketing’ approach and developing novel marketing expertise at disciplinary boundaries. The authors put forward three sets of practices that enable and shape the hacking marketing approach. These include spanning the expertise boundary, making value measurable and experimenting through which their adaptive, iterative and multidisciplinary work occurs. This explains how managing digital consumers and big data is not within the realm of information technology (IT) functions but marketing and how marketing professionals are changing their practice and moving their disciplinary boundaries.
Practical implications
This study offers practical contributions for firms in terms of identifying new work practices and expertise that marketing specialists need in managing digital platforms, digitalised consumers and big data. This study’s results show that enterprises need to design and implement strong training programmes to prepare their marketing workforce in adopting experimentations of agile approach and data-driven decision making. In addition, Marketing education should be changed so that programmes consider a review of their courses and include the novel marketing models and approaches into their curriculum.
Originality/value
This study contributes to the nascent discussions by unpacking how enterprises can develop new marketing expertise and practices beyond skillsets and how such practices form new hacking marketing approach which addresses the problem of the inability of the conventional marketing approach to show its value within the firm.