Neha Patel, Natalia Vila‐López and Ines Kuster‐Boluda
A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important…
Abstract
Purpose
A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India.
Design/methodology/approach
Web images of 30 brands, selected from a list of top 100 brands have been chosen and compared in both scenes.
Findings
The results show that some differences really do exist, especially regarding illustrations, groups of people and information in the visual image.
Research limitations/implications
There are additional sub‐cultures in both countries. Future research could take these sub‐cultures into consideration.
Practical implications
Marketing managers should take cultural aspects into consideration when developing virtual marketing campaigns because culture does matter when it comes to visual images as not every culture prefers the same types of visual appeals. Additionally, by adapting visual images to cultures a company will be able to clearly identify its target group and can be assured that the right audience is being reached.
Originality/value
Much research has been done on examining Western countries such as the United States and the United Kingdom with Asian countries such as China and Japan, but not with India.
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Pawan Kumar Chand and Neha Mishra
The purpose of this study is to examines the relationship between doom-scrolling and employee performance among Generation Z working in the information technology (IT) sector in…
Abstract
Purpose
The purpose of this study is to examines the relationship between doom-scrolling and employee performance among Generation Z working in the information technology (IT) sector in India.
Design/methodology/approach
The study followed a quantitative research approach with a descriptive research design. A purposive sampling technique is used in the study. A sample of 393 Generation Z employees of the IT at the locations in and around the Chandigarh region of northern India was considered in the study. The data were collected primarily through a survey questionnaire and analyzed through structural equation modeling.
Findings
The findings of the study reveal the significant impact of doom-scrolling on employee performance among the Gen Z of the IT sector in India.
Research limitations/implications
The present study has measured the direct impact of doom scrolling on employee performance. However, the possibilities of other factors such as work stress and work-life balance as mediators cannot be ruled out for an indirect relationship between doom scrolling and employee performance.
Practical implications
The findings of the study state that doom scrolling has a significant impact on the employee performance of Gen Z employees in the IT sector of India. Such findings will be an insight into the other service sector of India such as health care and hospitality in recognizing the pattern of behavior followed by Gen Z employees toward social media, technology and job performance.
Social implications
The findings will be imperative to Gen Z and other segments of the population of society also in understanding the role of addiction to social media and technology can be disruptive.
Originality/value
The study is useful in understanding the role of addiction to social media and technology can be disruptive. To the best of the authors’ knowledge, this research is the first of its kind to understand how doom scrolling significantly affects employee performances in the IT sector of India.
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Priyanka Pathak, Neha Mehta, Anitha Sunil and Kinjal Pandya
The case helps learn various aspects of entrepreneurship, startups and startup-ecosystem in India. It also talks about challenges that a startup entrepreneur faces that others or…
Abstract
Learning outcomes
The case helps learn various aspects of entrepreneurship, startups and startup-ecosystem in India. It also talks about challenges that a startup entrepreneur faces that others or people potential to enter business can learn. It develops one to identify diverse and holistic solutions for overcoming these challenges. Apply and explain strategies suitable to business management.
Case overview/synopsis
After facing lot of difficulties in personal life, Mr Mitesh Shethwala started an e-commerce business named Alagrand.com. This Ahmedabad city-based startup for selling apparels and accessories for all age group is doing so well that the valuation of company has gone beyond Rs. 20 crores. In spite of the high valuation, company is facing problem of funds and investments. The protagonist of the company has lot of plans for growing business and taking it to next level that can happen only if he gets funds for the business. The case talks about issue of investment and funding of this startup company. The company also has issues in the area of setting standard operating procedures and marketing.
Complexity academic level
Teachers can discuss this case study for various subjects like Strategic Management, Retail Management, Digital Marketing and Product and Brand Management that are taught to the students of management courses at graduate and post-graduate levels. Academicians and students should read current information and data regarding setting up startups, investment and capital budgeting related to startups and funding methods.
Supplementary materials
Teaching Notes are available for educators only.
Subject code
CSS 3: Entrepreneurship.
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This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100, 000 shares and was liked by…
Abstract
This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100, 000 shares and was liked by close to 10, 000 users on Facebook. This created a flutter as Amul, India's largest food brand, was known to maintain highest standards and had come to symbolize quality in milk products category. GCMMF, owners of Amul brand, swiftly moved into action and posted the official stand on their Facebook page. The post stated that there was no problem with milk and accused Neha of concealing the facts for generating and sustaining hype. This case presents a new pattern of customer engagement wherein brand is not afraid to take on customer in social media space for managing its reputation.
Details
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Keywords
Pawan Kumar Chand, Urvashi Tandon and Neha Mishra
The present research study aims to understand the cause-and-effect reasons behind the job-hopping practices followed by Gen Z employees in the industry 5.0 in India. Further, in…
Abstract
Purpose
The present research study aims to understand the cause-and-effect reasons behind the job-hopping practices followed by Gen Z employees in the industry 5.0 in India. Further, in the tandem of efforts, the research study has examined the direct and indirect relationship among novice behaviour, social alienation and job-hopping in Gen Z in the information technology sector of Industry 5.0 in India.
Design/methodology/approach
The 533 Gen Z or millennial employees were chosen from northern India Industry 5.0 following the non-probability purposive sampling technique. The study follows the quantitative research approach, and the data were collected through a survey questionnaire based on standardized measuring instruments. Further, the gathered data were analysed using the structure equation modelling.
Findings
The study’s findings confer the significant direct impact of novice behaviour on job-hopping. While measuring the indirect relationship, the partial mediation effect was noticed in the relationship among novice behaviour, social alienation and job-hopping in the Gen Z employees of Industry 5.0 in India.
Originality/value
The present study will be beneficial to the investors to recognize the job-hopping reasons in Industry 5.0. Further, Gen Z employees and academicians will also receive insight into the cause and effect behind job-hopping. Such will minimize the gap between industry and academia and help Gen Z attain stable employment in Industry 5.0.
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Anand Thakur, Neha Prakash and Muthubasin PK
The purpose of the present study is to explore the factors affecting young consumers’ purchase intention towards organic food products (OFPs) and gain a comprehensive…
Abstract
Purpose
The purpose of the present study is to explore the factors affecting young consumers’ purchase intention towards organic food products (OFPs) and gain a comprehensive understanding of the various factors that influence how consumers perceive and respond to organic food. Therefore, this study frames and validates the measurement scale to examine the factors that may impact purchase intention among young consumers in India.
Design/methodology/approach
In order to frame and validate the measurement scale for this investigation, sophisticated statistical procedures such as exploratory factor analysis, confirmatory factor analysis and other statistical measures utilizing SPSS v.26 and AMOS v.24 were used. This study utilized 307 samples to investigate.
Findings
The main findings of the study show that Indian consumers' intent to buy organic food items is strongly associated with factors such as “warm glow”, “cultural values”, “environmental cognition”, “natural experience”, “food safety concern”, “self-identity” and “environmental ethics”. These factors explained 69.14% of the overall variance in research variables.
Practical implications
The present offers a novel measurement mechanism for exploring the green consumer behaviour. By applying it in real-world settings, marketers will gain insights and develop more effective, targeted strategies to promote OFPs among young Indian consumers.
Originality/value
The study brings together a diverse set of antecedents that have not been collectively analysed in the context of consumer purchase intention for OFPs. The emphasis on environmental ethics, green self-identity and related constructs aligns with the growing global emphasis on sustainability.
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In this chapter, I illustrate the use of visual ethnography to uncover the nuanced role of informal processes and structures, henceforth referred to as informality, in navigating…
Abstract
In this chapter, I illustrate the use of visual ethnography to uncover the nuanced role of informal processes and structures, henceforth referred to as informality, in navigating the complex challenges of water governance in India through enabling repair. By repair, I refer to the ability of informality to act as a transformative approach, adept at navigating and addressing the multifaceted governance challenges faced by Indian cities. The mapping of informality in repair within urban water governance uncovered three dilemmas: 1) the difficulty of documenting transient oral narratives, 2) the discrepancies between verbal accounts and observed practices and 3) ethical concerns associated with documenting illicit activities. To address these dilemmas, I coupled ethnographic approaches with photographic methods. Ethnography provided reflection, clarity and a documented record, although it introduced a delay in capturing observations. Photographic methods compensated for this by offering an immediate visual record and facilitating live analysis alongside textual notes. I outline five routines of conducting visual ethnography, applied in the cities of Bhopal and Bhuj, to shed light on how various actors enact informality in addressing the gaps within urban water governance. These routines served as a photographic praxis to critically engage with both human and non-human actors in these locales. Through these routines, I illustrate how informality results in two types of repairs: reactive and reparative. Reactive repair serves as a temporary measure to restore the status quo. In contrast, reparative repair aims at fostering long-term change, illustrating the dynamic ways in which informality contributes to repairing the intricacies of water governance in India.
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Neha Gupta, Manya Khanna, Rashi Garg, Vedantika Sethi, Shivangi Khattar, Purva Tekkar, Shwetha Maria, Muskan Gupta, Akash Saxena, Parul Gupta and Sara Ann Schuchert
This study aims to examine the psycho-emotional and social experiences of caregivers of children with autism spectrum disorder. Various facets of the caregiving experience are…
Abstract
Purpose
This study aims to examine the psycho-emotional and social experiences of caregivers of children with autism spectrum disorder. Various facets of the caregiving experience are explored, including the feelings and thoughts of the parents/caregivers, such as the resilience experienced in their journey, how they coped with the challenges and also their positive experiences.
Design/methodology/approach
In this study, these aspects of the caregiving experience are broadly probed using semi-structured interviews subjected to narrative analysis. Lastly, there is a focus on the role of therapist-led intervention, specifically, the Eye to I© intervention model and its contributions to the parent/caregiver experience.
Findings
Findings from this study indicate that parents benefit from interventions that bridge gaps in skills and interpersonal communication which parents/caregivers feel they encounter in their day-to-day activities. Additionally, support groups for parents and caregivers could further address these issues.
Originality/value
This exploration reveals insights about the roles of societal structures and the caregiving journey.
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Neha Pandey, Sudarsan Desul, Raj Kishore Patra and Mrutyunjay Sethy
Menstruation poses psycho-physiological challenges globally due to a lack of awareness, unhygienic practices and social stigma. This paper aims to assess the existing body of…
Abstract
Purpose
Menstruation poses psycho-physiological challenges globally due to a lack of awareness, unhygienic practices and social stigma. This paper aims to assess the existing body of research on menstrual health and hygiene (MHH) worldwide.
Design/methodology/approach
This study focuses on seminal works published in the Scopus Database from 1946 to 2023 for extensive bibliometric analysis, involving 756 bibliographic records analyzed through Biblioshiny and VOSviewer software. The authors use thematic analysis to identify core research themes and sub-themes, coupled with a critical review of the most highly cited articles within each thematic category.
Findings
The research into MHH has consistently grown since 2010, with a notable surge in the past five years. Among all countries, the USA emerges as the most active contributor, boasting the highest number of publications and citations. In terms of organizations, The London School of Hygiene and Tropical Medicine takes the lead with 54 articles. Further, PLOS ONE and Waterlines were the most productive and influential journals, respectively. The thematic analysis identifies key research foci, including tampons, menstrual health, sanitation, hygiene and bleeding.
Research limitations/implications
Further research could be initiated in areas of menstrual education and awareness, menstrual product safety and effectiveness and menstrual disorders and treatments to address the concerns especially encountered by women from developing countries.
Originality/value
This research provides a comprehensive analysis of 77 years of MHH research, offering valuable insights into key areas of concern and guiding future research directions, ultimately addressing critical global health challenges.
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Monica Singhania and Neha Saini
The paper attempts to revisit the nexus between economic growth, carbon emissions, trade openness, financial effectiveness and FDI for a sample of seven developed and developing…
Abstract
Purpose
The paper attempts to revisit the nexus between economic growth, carbon emissions, trade openness, financial effectiveness and FDI for a sample of seven developed and developing countries using curvilinear relationship as per environmental Kuznets curve (EKC) hypothesis over long term.
Design/methodology/approach
The authors determine the unit root properties of variables (using Clemente–Montañés–Reyes unit root test with double mean shifts and AO model and augmented Dickey–Fuller test) for structural breaks at different levels. Autoregressive distributed lag (ARDL) and error correction model (ECM) methodology was used to estimate long- and short-run parameters among the selected variables in sample countries from 1965 to 2016. Vector error correction (VEC) and Granger causality approach was used to determine the direction of causality.
Findings
The authors confirmed long-run relationship among the variables and highlighted high economic growth and energy consumption as the main causes of environmental degradation. While in India financial development and FDI inflows depict a negative association with environmental sustainability, however, such relationship was positive in the United Kingdom (UK), which is often considered as a benchmark for policymakers. The authors’ findings were in agreement with existing research insights in reporting FDI and financial development as the major contributors towards (unsustainable) sustainable environment through emissions in case of (developing country like India) developed country like UK. For other sample countries (China, Brazil, Japan, South Africa, United States of America (USA)), the authors’ model failed to capture financial development and FDI as significant contributors of carbon emissions. However, unidirectional causality running from energy to carbon emission was observed leading to the policy adoption of incentivizing alternative energy-based resources to increase energy efficiency across the energy value chain.
Research limitations/implications
Manufacturing with renewable energy, in collaboration with private and foreign players, under an institutional framework is desirable. Policy instruments including mandatory administrative controls, economic incentives and voluntary schemes that promote energy efficiency building blocks need to be established. A sound legal system for implementing technological innovation, financial subsidy incentives, interest-free loan programmes and development of financial sector supports creation and thriving of energy efficient units, often a perquisite for accelerated development.
Originality/value
By undertaking a comparative analysis, the authors address the research gap through revisiting EKC hypothesis with different set of trade policy and financial development framework. To the best of the authors’ knowledge, earlier studies were limited to one-country data analysis and did not consider the comparative data set of developed and developing countries with reference to financial development and FDI components.