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Article
Publication date: 9 February 2022

Sumanjeet Singh, Pankaj Chamola, Vimal Kumar, Pratima Verma and Neha Makkar

Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result…

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Abstract

Purpose

Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.

Design/methodology/approach

This study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.

Findings

The results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.

Research limitations/implications

The study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.

Originality/value

The impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

Details

Benchmarking: An International Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 2 December 2024

Pawan Kumar Chand, Urvashi Tandon and Neha Mishra

The present research study aims to understand the cause-and-effect reasons behind the job-hopping practices followed by Gen Z employees in the industry 5.0 in India. Further, in…

113

Abstract

Purpose

The present research study aims to understand the cause-and-effect reasons behind the job-hopping practices followed by Gen Z employees in the industry 5.0 in India. Further, in the tandem of efforts, the research study has examined the direct and indirect relationship among novice behaviour, social alienation and job-hopping in Gen Z in the information technology sector of Industry 5.0 in India.

Design/methodology/approach

The 533 Gen Z or millennial employees were chosen from northern India Industry 5.0 following the non-probability purposive sampling technique. The study follows the quantitative research approach, and the data were collected through a survey questionnaire based on standardized measuring instruments. Further, the gathered data were analysed using the structure equation modelling.

Findings

The study’s findings confer the significant direct impact of novice behaviour on job-hopping. While measuring the indirect relationship, the partial mediation effect was noticed in the relationship among novice behaviour, social alienation and job-hopping in the Gen Z employees of Industry 5.0 in India.

Originality/value

The present study will be beneficial to the investors to recognize the job-hopping reasons in Industry 5.0. Further, Gen Z employees and academicians will also receive insight into the cause and effect behind job-hopping. Such will minimize the gap between industry and academia and help Gen Z attain stable employment in Industry 5.0.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 15 August 2023

Neha Sharma, Amit Sharma, Nirankush Dutta and Pankaj Priya

This article undertakes a literature review on showrooming, offering an exhaustive overview of research publications and future research objectives that will contribute to…

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Abstract

Purpose

This article undertakes a literature review on showrooming, offering an exhaustive overview of research publications and future research objectives that will contribute to extending the understanding of the phenomenon.

Design/methodology/approach

The showrooming literature has been collected from journals indexed by SCOPUS and ranked by ABDC. This was later analysed with the SPAR-4-SLR framework and the TCCM methodology (theories, contexts, characteristics, and methodologies) proposed by Paul et al. (2021) and Paul and Rosado-Serrano (2019).

Findings

The insights of this review include bibliometrics of showrooming research and the number of explored showrooming theories, methodologies, and contexts from which the phenomenon has been studied. It also highlights the various aspects that might be considered while building an optimal approach.

Research limitations/implications

Articles published in SCOPUS-indexed and ABDC-ranked journals between 2012 and August 2022 were considered. Some articles published in conference proceedings and journals, not fulfilling the aforementioned criteria, might have been missed.

Practical implications

SPAR-4-SLR and TCCM methodologies would aid the researchers in further exploration of this phenomenon and suggest options for enhancing customer experience (CX) eventually leading to customer retention. Retail channel managers will find this knowledge handy in “encouraging loyal showrooming” and ensuring business sustainability.

Originality/value

This study uses the novel SPAR-4-SLR framework to structure the review, while TCCM methodology sheds light on the showrooming from the perspective of various theories, contexts, characteristics, and methodologies. The scope for further research identified through the above-mentioned framework and methodology would be of high value to the researchers and practitioners alike.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 11
Type: Research Article
ISSN: 0959-0552

Keywords

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