Search results

This study aims to understand the expectations of elderly bank customers with mobile banking services and to measure its impact on their long-term satisfaction and continued intention. The study is based on two theories, expectations-confirmation theory (ECT) and hedonic adaptation theory.

A self-administered longitudinal survey was completed with a sample of 208 elder customers who do not use mobile banking services. Latent growth curve modelling approach was used to determine the change in their post-adoption experience over four time points.

Results of the study confirm that the use of mobile banking services prolongs the duration of customer satisfaction and continued intention level, post-adoption, reinforcing the hedonic adaptation theory.

Mobile banking services are going to be a significant component of the multichannel banking agenda. But it might be interesting to review other digital channels of banking services. The key contribution of this study is that it measures the expectation-confirmation link of elderly customers with mobile banking services. The study sheds light on factors that positively influence customer inclination and adoption of multichannel banking services in the long run, which is important for the commercial success of such channels.

The study highlights the importance of elder customers' pre-expectations, related dimensions which are important for post-adoption experiences of mobile banking services to improve customers' satisfaction and continued intention in the long run. This is crucial for the commercial success of banks.

This is the first such study that used the expectation confirmation model (ECT) and related it with hedonic adaptation theory to assess elderly customer's post-adoption satisfaction and continued usage of mobile banking services over time.

The emergence of virtual reality (VR) has the potential to revolutionize various industries, including tourism, as it delivers a simulated environment that closely emulates real-life experiences. Therefore, this study aims to explore how the factors, i.e. enjoyment, emotional involvement, flow state, perceived privacy risk, physical risk and cost, influence the customers’ intention to use VR for tourism.

This study integrates the technology acceptance model, hedonic consumption theory with other factors, including cognitive response, authenticity, perceived privacy risk, perceived physical risk, perceived cost and perceived presence. Partial least squares structural equation modelling approach was used to test the proposed research model.

The finding based on the sample of 252 respondents revealed that authenticity is the most influential factor impacting behavior intention followed by perceived cost, attitude, cognitive response and enjoyment. Also, the study supported the moderating impact of personal innovativeness between attitude and behavioral intention to use VR for tourism.

The findings of the study offers practical implications for service providers, site managers, destination marketers, tourist organizations and policymaker to develop more effective strategies for offering VR services for tourism.

This study enriches the current understanding of VR adoption in context of tourism with empirical evidences.

虚拟现实的出现有可能彻底改变包括旅游在内的多个行业, 因为它提供了一个模拟环境, 密切模拟真实生活体验。因此, 本研究旨在探讨愉悦、情感投入、流体状态、感知隐私风险、身体风险和成本等因素如何影响顾客使用虚拟现实进行旅游的意愿。

本研究将TAM模型、享乐消费理论与其他因素相结合, 包括认知反应、真实性、感知隐私风险、感知身体风险、感知成本和感知存在。 PLS SEM 方法用于测试所提出的研究模型。

基于 252 名受访者样本的研究结果表明, 真实性是影响行为意图的最大因素, 其次是感知成本、态度、认知反应和享受。此外, 该研究还支持个人创新性对使用虚拟现实进行旅游的态度和行为意图之间的调节影响。

该研究的结果为服务提供商、站点管理者、目的地营销人员、旅游组织和政策制定者制定更有效的策略来为旅游业提供 VR 服务提供了实际意义。

本研究通过实证证据丰富了当前对旅游背景下虚拟现实采用的理解。

La aparición de la realidad virtual tiene el potencial de revolucionar diversas industrias, incluyendo el turismo, ya que proporciona un entorno simulado que emula de cerca las experiencias de la vida real. Por lo tanto, este estudio tiene como objetivo explorar cómo los factores, como la diversión, la participación emocional, el estado de flujo, el riesgo percibido de privacidad, el riesgo físico y el costo, influyen en la intención de los clientes de utilizar la realidad virtual para el turismo.

Este estudiointegra el modelo TAM, la teoría del consumohedónico con otrosfactores que incluyen la respuestacognitiva, la autenticidad, el riesgo de privacidadpercibido, el riesgofísicopercibido, el costopercibido y la presenciapercibida. Se utilizó el enfoque PLS SEM para probar el modelo de investigaciónpropuesto.

El hallazgobasadoen la muestra de 252 encuestadosreveló que la autenticidades el factor másinfluyente que afecta la intención de comportamiento, seguido del costopercibido, la actitud, la respuestacognitiva y el disfrute. Además, el estudioapoyó el impactomoderador de la innovación personal entre la actitud y la intención de comportamiento al utilizar la realidad virtual para el turismo.

Los hallazgos del estudioofrecenimplicacionesprácticas para que losproveedores de servicios, administradores de sitios, comercializadores de destinos, organizacionesturísticas y formuladores de políticasdesarrollenestrategiasmásefectivas para ofrecerservicios de realidad virtual para el turismo.

Este estudioenriquece la comprensión actual de la adopción de la realidad virtual en el contexto del turismo con evidenciasempíricas.

The purpose of this paper is to test the conceptual model of consumers’ intention and satisfaction towards mobile wallets. This study uses the integrated UTAUT model which includes variables such as ease of use, trust, security, self-efficacy, etc., and an additional variable (hedonism) to test consumers’ behaviour in the context of mobile banking technologies. Regression analysis, ANOVA and descriptive analysis are used to test the relationship among several dimensions such as perceptions, preferences, satisfaction and usage rate of mobile wallets in North India. A sample of 204 North Indian consumers was taken to understand the consumers’ adoption behaviour towards mobile wallet. The study explains the significance of the proposed model and its effectiveness to understand the behaviour of North Indian consumers. The result shows a significant association between consumers’ perception, preference, usage and satisfaction. Security, trust and hedonism are few of the most influencing variables in the study. Demographic variables such as gender and age also influence consumer satisfaction and usage rate of mobile wallets in North India. The proposed model and results of the study bring valuable insights into researchers and practitioners in the context of usage of mobile wallets.

Various standardized scales were used in the present study. Statistical techniques like descriptive statistics, analysis of variance, t-test, χ² and regression analysis were used to assess the data. The data were collected with three separate questionnaires on variables perception, preference, usage and satisfaction.

Findings of this study show a strong relation between customer’s perception, preference and satisfaction of mobile wallet users. The result also shows the impact of customer’s perception, satisfaction and preference on the usage rate of mobile wallets in India. The authors have collected responses from the various regions in south and North India.

The first contribution of this study is that it shows a strong correlation between consumers’ perception, preferences and satisfaction. Various studies are available to understand the impact of perception on satisfaction (Samudra and Phadtare, 2012; Venkatesh and Davis, 2000, Thakur, 2013), but very few studies have integrated it with preference and mobile wallet usage. Moreover, no study is available on these variables specifically for North Indian consumers. This study is unique in the sense that it discuss the association of consumer’s perception with type of transactions they prefer to do in M-wallets. This paper also identify one more crucial factors, “hedonism” which is not discussed extensively in the literature.

The study has several implications to the mobile technology industry and the banking system to identify new strategies for mobile wallet usage. Factors like security, convenience and trust influence consumers’ intention. This indicates that industries and banks must verify users’ privacy norms and evaluate social trends to enhance user’s satisfaction and usage rate. Hedonism is determined as one of the significant variable to measure consumer’s satisfaction and usage tendency. Mobile technology providers should work on the appearances and design of the apps, and promote its convenience and benefits to increase its usage in North India. Based on the findings of this study, companies can also evaluate preferred wallet services for consumers, and factors affecting those services. This will help them to add more attractive services based on consumers’ feedback, and remove unwanted services.

The study also stressed the impact of society and family/friends on mobile wallet’s usage. Customers learn new things from family and society and get influence with their choice and preferences. This will help institutions to understand various factors leads to mobile wallet usage and enhance the satisfaction level of customers.

Although various studies have been conducted on the perception of customers on various mobile payment systems, but this paper is the first of its kind to study customer’s perception about wallets and type of transactions; they prefer to do through mobile wallets. This paper also study the impact of mobile wallet usage and various factors affecting the usage rate. This paper also identified one crucial factor, “hedonism”, which is not discussed thoroughly in the literature, and its significance in North India.

The purpose of the study is to identify the key antecedents relating to the interaction design of the e-groceryretail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention.

Data were collected from the subjects using a personally administered questionnaire by adopting a non-probability method. The target respondents of this study were individuals who are users of smartphone and have purchased groceries through mobile applications at least once in two months. On the basis of responses received, a sequential predictive analytic method that includes structural equation modelling (SEM) and artificial neural network (ANN) techniques were employed.

The findings of the study highlighted the critical role of collaboration design in harbouring satisfaction and maintaining a regular clientele for e-grocery applications by confirming the presence of complementary mediation. Such validated proposition and tested research model backed by significant methodological rigour advances the research based on post-acceptance behavioural affordances in interactive marketing literature.

The study endeavours to understand users' post-acceptance behaviour by analysing the contemporary factors relating to the interaction design of the platform in terms of mobile application attributes that would drive user patronage intentions. Further, the study highlights the pioneering role of collaboration design for e-grocery retailers, as the recent alliances among strategic players to achieve synergistic business leadership have proven to be a game-changing evolution in the industry.

The study examines the impact of various aspects of channel integration quality, personalisation and perceived warmth on behavioural outcomes through customer engagement in omnichannel retailing.

This study is based on the responses of 458 participants, gathered using purposive and snowball sampling methods. PLS-SEM and FIMIX-PLS have been used to examine the heterogeneity in respondents’ views.

The findings emphasise the favourable influence of various facets of omnichannel strategy on customer engagement, which enhances brand affection, leading to stickiness and willingness to pay price premium. Furthermore, identifying three separate customer categories provides detailed insights into how omnichannel aspects appeal to consumer preferences.

The findings underscore the need to use customised approaches to cultivate lasting relationships with consumers, emphasising the potential of omnichannel retailing in harmonising business success and consumer sentiments. Retailers can identify areas of dissatisfaction within specific segments and eventually focus on improving these areas to provide a seamless experience and increase engagement.

This paper offers a distinctive contribution to the domain of omnichannel retailing by employing structural equation modelling (SEM) along with FIMIX-PLS to explore respondent heterogeneity. In addition to the transactional aspects, this study investigates the crucial elements, including warmth and personalisation strategies and how these influence the holistic customer journey, including their emotional connection with the brand in the omnichannel retailing environment, thereby advancing knowledge in the field and providing relevant implications for industry practice.

This study aims to analyze the sentiments expressed in YouTube comments on videos from top dermatology channels, focusing on how social media mavens affect consumer behavior and perceptions related to cosmetic treatments.

The study utilized sentiment analysis to examine 300 comments from the top five YouTube dermatology channels using NVivo 14, a qualitative data analysis software. It categorized the comments into positive, negative, neutral and mixed sentiments to understand the impact of the content on viewers.

The analysis revealed that 54% of the comments were positive, 5.7% were negative, 18.7% were neutral and 21.6% were mixed. The study found that videos from dermatology influencers significantly impact viewers, with positive comments highlighting the informative nature of the content and negative feedback suggesting areas for improvement.

The findings provide actionable insights for marketers and practitioners in the esthetic dermatology industry, emphasizing the importance of creating high-quality, informative content that addresses viewer concerns and ethical considerations in influencer marketing.

This study uniquely contributes to the literature by focusing on sentiment analysis of YouTube comments related to cosmetic surgery, offering insights into the influence of dermatology content creators on consumer behavior.

This study unravels an attempt to investigate the dynamic connectedness of agri-commodity (wheat) of Russia with 10 financial markets of wheat importing counties during the Russia–Ukraine invasion.

This study took the daily prices of Wheat FOB Black Sea Index (Russia) along with stock indices of 10 major wheat-importing nations of Russia and Ukraine. The time frame for this study ranges from February 24, 2022 to July 31, 2022. This time frame was selected since it fully examines all of the effects of the crisis. The conditional correlations and volatility spillovers of these indices are predicted using the DCC-GARCH model, Diebold and Yilmaz (2012) and Baruník and Křehlík (2018) models.

It is found that there is dynamic linkage of agri-commodity of with stock markets of Iraq, Pakistan and Tanzania in short run while stock markets of Egypt, Turkey, Bangladesh, Pakistan, Brazil and Iraq are spilled by agri-commodity in long run. In addition, it documents that there is large spillover in short run than medium and long run comparatively. This signifies that investors have more diversification opportunity in short run then long run contemplating to invest in these markets.

To the best of the authors’ understanding this is the first study to undertake the dynamic linkage of agri-commodity (wheat) of Russia with financial market of select importing counties during the Russia–Ukraine invasion.

The purpose of the paper is to investigate the effect of TQM principles on organisational performance in Small and Medium Enterprises (SMEs) in Indian Auto Component Sector.

The paper is based on survey data collected from quality heads of 120 Auto component SMEs in India and uses correlation and regression analysis to test the relationships between quality management principles and organizational performance.

The study provides evidence that application of TQM principles such as ‘Process Approach’, ‘Mutually Beneficial Supplier Relationship’ and ‘Factual Approach to Decision-Making’ has a positive influence on the performance of Indian Auto component SMEs.

This study presents a number of managerial implications, specifically for quality managers in Indian Auto component SMEs. The focus of these organizations should be on strengthening the supply chain and operations. The quality managers need to align processes and resources based on factual approach to decision making for achieving higher organizational performance. Management of the organizations should also analyse why the soft aspects of TQM namely, Involvement of People, Customer Focus and Leadership are not contributing to the organizational performance in Indian Auto component SMEs.

This paper identifies the key quality management principles that can influence organizational performance in SMEs in the Indian Auto component sector whereas most existing studies have focussed only on Tier-1 organization in this sector. Unlike previous studies on this subject, the present study highlights the significant impact of predominantly hard factors of TQM such as ‘Process Approach’ and ‘Factual Approach to Decision-Making’ with only one soft factor of TQM namely, ‘Mutually Beneficial Supplier Relationship’ being significant.

Research findings indicate that there is positive relationship between corporate social responsibility (CSR) and company's reputation but relationship between CSR and company's profitability has not been explored in the Indian context. CSR level of business firms in India is increasing in terms of both amount of the disclosure and the number of participating firms. Therefore the purpose of this paper is to explore the link between good financial performance measure and other indicators of corporate responsibility. This paper also aims at studying the trend of disclosure of CSR reporting by Indian companies.

This study seeks to investigate the relationship between ethical commitment and financial performance over the four‐year period, through statistical regression and correlation analysis. Studies of few Indian companies who have successfully implemented CSR initiatives have also been analyzed to investigate the level and nature of engagement of Indian companies in social responsibility initiatives.

It has been reported that there is little evidence that companies with a code of ethics would generate significantly more economic value added (EVA) and market added value (MVA) than those without codes.

Indian corporations need to develop a proper strategy to integrate CSR goals with stockholders' goals. Top management should create a dedicated CSR team, which should identify the core areas of CSR and strengthen internal practices such as corporate governance, transparency and disclosure issues.

In the Indian context very few studies have analyzed the linkages between CSR and Organizational profitability. This article presents a new approach to correlate the relationship between CSR and Organizational profitability in terms of EVA and MVA.

The purpose of this paper is to examine the impact of Organisational Culture (OC) on total quality management (TQM) implementation in Indian small and medium enterprises (SMEs) in the auto component sector. Specifically; it attempts to propose a model linking OC and TQM for this sector.

Survey method was used for data collection by targeting the whole population of 482 Indian auto component SMEs drawn from Auto Component Manufacturers Association members’ database. Out of 482, 150 completely filled questionnaires were taken for data analysis. Proposed relationships among identified dimensions of OC and TQM interventions have been validated through parameter estimation statistics and goodness-of-fit statistics using path analysis technique of structural equation modelling using AMOS 18.0.

Based on the results, a culture influenced TQM model has been developed. The model demonstrates a linkage between cultural dimensions and TQM interventions, thereby suggesting that OC characterised by “openness”, “confrontation”, “trust”, “authenticity”, “proaction”, “autonomy”, “collaboration” and “experimentation” has a significant and positive impact on TQM implementation.

The study presents many practical implications, specifically for quality managers in Indian auto component SMEs. The study has developed a culture influenced TQM model which identifies dimensions of OC that promote TQM implementation. The study also identifies various interventions of TQM in their order of significance, which can be used by SMEs in mapping the critical links between OC and TQM through this model. Thus, findings of the present study will help SMEs in this sector to move up the value chain and sustain their global competitiveness.

The study provides a culture influenced TQM model which would assist managers in quality implementation in Indian auto component SMEs.