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The purpose of this paper is to provide insight into the capacities of social movement actors (SMAs) and interest groups to negotiate responsibility, heighten issues of accountability and earn legitimacy from authorities and the wider public for the plight of dis-privileged Roma migrant berry pickers in the Swedish labour market.

The objective is guided by a multi-sited ethnographical approach to data collection and analysis, which theoretically anchors in social movement frame analysis.

The paper proposes that SMAs, in the face of incapacities of state and industry parties, generate the potentiality to leverage immediate humanitarian distress experienced by the workers and to accentuate their political and public visibility.

Delimited by the internal organisational structure of a berry industry, partly operating behind informal employment schemes, future studies should devote closer attention in localising/identifying possible “back-stage” data-gathering settings.

Policy-makers and special-interest organisations concerned with internal EU labour migration, labour standards and living condition issues, may consider the social and humanitarian implications of persistent responsibility ambiguities.

The paper raises issues of informal work and forms of labour exploitation.

The paper provides deeper insight into the societal nexus in which a “hard-to-reach group” of seasonal workers faces potential and actual exploitation.