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Article
Publication date: 1 March 1988

Graham J. Hooley, David Shipley and Nathalie Krieger

The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international…

1715

Abstract

The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international marketplace intensifies. This paper proposes a methodological approach to uncover and better understand the effects of country of origin images. Two distinct product categories (a durable product and a fast moving consumer good) are examined to illustrate the use of such an approach followed by a brief discussion of managerial implications.

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International Marketing Review, vol. 5 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 February 1993

Thomas A. Peters

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a…

579

Abstract

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a literature review of the first twenty‐five years of TLA poses some challenges and requires some decisions. The primary organizing principle could be a strict chronology of the published research, the research questions addressed, the automated information retrieval (IR) systems that generated the data, the results gained, or even the researchers themselves. The group of active transaction log analyzers remains fairly small in number, and researchers who use transaction logs tend to use this method more than once, so tracing the development and refinement of individuals' uses of the methodology could provide insight into the progress of the method as a whole. For example, if we examine how researchers like W. David Penniman, John Tolle, Christine Borgman, Ray Larson, and Micheline Hancock‐Beaulieu have modified their own understandings and applications of the method over time, we may get an accurate sense of the development of all applications.

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Library Hi Tech, vol. 11 no. 2
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 11 May 2015

Yolande Piris and Nathalie Guibert

This paper aims to apply intuition theory to clarify consumers’ assortment evaluations. For each decision process, this paper explores how perceptions of organization and variety…

1122

Abstract

Purpose

This paper aims to apply intuition theory to clarify consumers’ assortment evaluations. For each decision process, this paper explores how perceptions of organization and variety influence consumers’ attitudes and purchase intentions.

Design/methodology/approach

In total, 504 observations were collected across three product categories. Perceived choice, time and expertise in the product category provide proxies to distinguish between intuitive and deliberative systems. The intuitive system further consists of intuition based on either expertise or heuristics.

Findings

It was revealed that distinct decision processes (deliberative, intuitive based on expertise and intuitive based on heuristics) affect the link between assortment perceptions and consumers’ assortment evaluations. Consumers’ evaluations in deliberative- and heuristic-based intuitive systems rely more on perceptions of organization than of variety; whereas intuitive judgments based on expertise depend almost equally on both perceptions.

Research limitations/implications

Some limitations have to be underlined. The approximations used could be more precise and are subjective in nature. Moreover, the ordinary product categories that were studied might encourage more intuitive decisions by consumers. If so, the deliberative mode of thinking might have been underrepresented in this sample.

Originality/value

Despite the limitations, this research is, to our knowledge, the first to explore the influence of intuition theory on ordinary shopping and in particular on assortment perception. As such, it contributes to a deeper understanding of this theory in the field.

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Journal of Consumer Marketing, vol. 32 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 May 1987

On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined…

96

Abstract

On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined to replace the XT and AT models that are the mainstay of the firm's current personal computer offerings. The numerous changes in hardware and software, while representing improvements on previous IBM technology, will require users purchasing additional computers to make difficult choices as to which of the two IBM architectures to adopt.

Details

M300 and PC Report, vol. 4 no. 5
Type: Research Article
ISSN: 0743-7633

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Article
Publication date: 4 July 2009

Michael Siegrist, Nathalie Stampfli and Hans Kastenholz

The purpose of this paper is to examine consumers' willingness to buy health‐beneficial food products produced using nanotechnology.

2188

Abstract

Purpose

The purpose of this paper is to examine consumers' willingness to buy health‐beneficial food products produced using nanotechnology.

Design/methodology/approach

Data were collected from two representative mail surveys conducted in Switzerland (n=255 and n=260, respectively). Consumers' decision‐making process was modeled using conjoint analysis.

Findings

Results suggest that consumers attribute a negative utility to nanotechnology foods, even though the products had a clear benefit for the consumers. Results suggest that consumers are interested in products with additional health effects only when the effect is due to natural additives.

Research limitations/implications

Other descriptions of nanotechnology may result in other evaluations.

Practical implications

The study suggests that attitudes towards nanotechnology should be taken into account at an early stage of product development.

Originality/value

This paper is of value to those interested in nanotechnology and food.

Details

British Food Journal, vol. 111 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

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