Oksana Kukuruza, Natalia Golovkina and Natalia Golovkina
The learning outcomes are as follows: Identify obvious and hidden impediments to women’s careers; offer initiatives that change women’s career opportunities; explore available…
Abstract
Learning outcomes
The learning outcomes are as follows: Identify obvious and hidden impediments to women’s careers; offer initiatives that change women’s career opportunities; explore available instruments to change the corporate culture to deal with gender issues management; and identify tools that help secure changes in these uncertain times.
Case overview/Synopsis
The case is based on the situation that Nadia Omelchenko, Vice President of IT.Integrator, the leading Ukrainian systems integration company, faced in 2021, when COVID-19 put her thus-far successful initiatives aimed at promoting women’s careers at risk. In 2020, lockdowns were being imposed and lifted, and remote-work practices were evolving. Most women in the IT sector opted for working from home and infrequent attendance at in-office, face-to-face meetings offices because of increased family responsibilities. Her executive team members had become disgruntled about continuing to invest resources in women’s development programs. They believed that the whole idea of women’s promotion was a waste of time because in critical situations they prioritized family obligations and neglected their managerial responsibilities. One of Omelchenko’s main tasks was to secure the company’s ability to recruit and retain the best talent and reinforce the company’s position in the market. As in many emerging economies, a serious skill shortage was the common refrain in Ukraine. Many employers were facing the need to offer more than just monetary remuneration. Moreover, many Ukrainian IT companies were competing with international companies that had more financial resources and policies in place for retaining talent. This case study examines the Ukrainian IT sector, its legal and regulatory framework, and the implication of COVID-19 for the sector. The gender-equality situation is reviewed. Omelchenko's personal journey toward fostering opportunities for women and diversity, as well as her programs and initiatives to change the corporate culture and unlock women’s potential, are discussed.
Complexity academic level
MBA and Masters students or senior BBA and participants of the executive development programs
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 6: Human Resource Management.
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Keywords
Evgeniya K. Karpunina, Larisa V. Moskovtceva, Olga V. Zabelina, Natalia N. Zubareva and Anna V. Tsykora
The study aims to study the socio-economic features of the impact of the COVID-19 pandemic on the economic systems of the OECD countries, as well as to analyze the measures taken…
Abstract
The study aims to study the socio-economic features of the impact of the COVID-19 pandemic on the economic systems of the OECD countries, as well as to analyze the measures taken by states for their subsequent adaptation in the economies affected by the crisis. The authors identified the OECD countries with the highest number of cases of coronavirus, which demonstrated positive dynamics of socio-economic indicators after a significant recession due to the pandemic (USA, France, Germany, Italy, Great Britain, Spain). The article analyzes the dynamics of key socio-economic indicators that characterize the development of the OECD countries under study in 2020 compared to the same period in 2019 (unemployment rate, inflation rate, gross national savings, exports and imports of goods and services). The measures implemented by states to stabilize economic activity and maintain social well-being during the pandemic are studied. The authors concluded that the economic and social measures taken by the OECD countries under study are common and that the results of their implementation differ significantly. It is proved that Germany is the country that has most successfully implemented a package of anti-crisis measures based on an effective monetary policy and direct state support for the real sector, which allowed it to maintain the volume of export–import operations and gross savings at the pre-crisis level, prevent an inflationary jump in the country and not exacerbate the problems with increasing unemployment. Germany's experience in creating a basis for overcoming the global economic crisis can be adapted to the conditions of the countries most affected by the pandemic.
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Natalia Voinova, Denis Arcibashev, Roman Aliushin and Viktoria Malina
The purpose of this paper is to determine the potential of rural and ethnographic tourism for the sustainable socio-economic development of Russian regions.
Abstract
Purpose
The purpose of this paper is to determine the potential of rural and ethnographic tourism for the sustainable socio-economic development of Russian regions.
Design/methodology/approach
A system approach was used as a method to study this problem, which allowed the authors to identify the main trends in the development of rural and ethnographic tourism in Russian regions.
Findings
The research results were obtained using predictive analysis and by determining the prospects for the further development of recreational services and the forms of their territorial organization. The paper claims that it is viable to use the sites famous for traditional folk crafts in combination with rural tourism when creating tourist clusters as this is beneficial for promising large-scale tourism investment projects.
Originality/value
The relevance of the problem stems from the fact that the comprehensive interaction of rural and ethnographic tourism can become an additional “growth area” of domestic travel in Russian regions. This may be possible because of a certain combination of conditions and factors on the territory of the region, the availability of natural, recreational and ethno-cultural resources.