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The design, construction, and operation of a nuclear power plant (NPP) pose technological and R&D challenges for the organisations concerned. The purpose of this paper is to analyse the sources of innovation and the technological developments throughout the construction and commissioning processes for Atucha II NPP.

Studying a high-risk organisation that is reliable in practice poses several research questions the authors consider in this work. What kind of R&D processes can take place in a mature industry like the nuclear sector in Argentina? How have technological challenges been overcome since the restart of the completion phase of Atucha II NPP? Primary data were mostly gathered through semi-structured interviews. Grounded theory was the methodological approach adopted.

Multiple sources of technological developments arise, an incremental R&D pattern being the most salient. Atucha II NPP seems to be a case of network innovation in a triple helix innovation scheme led by the Argentinian state. In effect, one of the outcomes of the construction of the Atucha II NPP was the development of the Argentinian nuclear sector together with the development of organisational capabilities. In this sense, the third Argentine NPP follows the socio-technical path of the Argentine nuclear industry.

Too little is known about R&D processes in high reliability organisations (HROs), especially in the nuclear sector of a Latin American country such as Argentina as there seem to be no organisational studies analysing HROs’ impact on innovation, reliability, and economic development.

Diseñar, construir y operar una central nucleoeléctrica plantea desafíos tecnológicos y de innovación a las organizaciones involucradas. Este artículo analiza las fuentes de innovación y los desarrollos tecnológicos del proceso de construcción y puesta en marcha de la central nucleoeléctrica Atucha II.

Abordar el estudio de una organización concebida desde la teoría como altamente riesgosa pero confiable en la práctica plantea múltiples interrogantes. ¿Qué tipo de procesos de I+D se pueden dar en una industria madura como la nuclear civil, en Argentina? ¿Cómo se afrontaron los desafíos tecnológicos a partir de la reactivación de un proyecto abandonado durante más de una década? La entrevista semi-estructurada a interlocutores clave fue el instrumento de intervención predominantemente utilizado. Se adoptó el enfoque metodológico de la teoría fundada.

Del análisis del caso surgen diversas fuentes de desarrollos tecnológicos prevaleciendo un patrón de I+D incremental. Se trata de un caso de innovación en red en el marco de un modelo de triple hélice liderado por el Estado. En efecto, una de las resultantes de la construcción de Atucha II es el desarrollo del entramado del sector nuclear argentino junto con el desarrollo de capacidades organizacionales. En ese sentido, la tercera central nuclear de potencia argentina retoma la trayectoria socio-técnica del sector nuclear argentino.

Resultan escasos los conocimientos sobre los procesos de I+D en organizaciones de alta confiabilidad (HROs), especialmente del sector nuclear de un país latinoamericano como Argentina así como se carece de estudios organizacionales que analicen el impacto de las HROs en la innovación, la confiabilidad y el desarrollo económico.

The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based on the findings, it aims to provide implications for marketers and policy making.

Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes and codes.

The findings highlight three dominant themes related to uncertainty in the adoption of environmentally‐friendly behaviors: consumer confusion, trust and credibility, and compatibility. Overall, green behaviors seem to be ingrained in the traditional heritage of savings and frugality rather than based on strong environmental values. It is suggested that the factors that drive consumers from positive attitudes and intentions to the actual adoption of green behaviors are a combination of perceived personal benefits, decreased perceived risk and uncertainty, a sense of control over costs, and a decomposition and reconstruction of deeply embedded cultural values and practices.

Policy makers and marketers are advised to build on collaborative efforts in order to facilitate comprehension and adoption of environmentally‐friendly behaviors and green products. In order to construct modernity alongside environmental responsibility, it seems indispensable to provide affordable lower‐priced alternatives for the low‐income segments of the market which constitute the vast majority of the population in emerging economies.

Being one of very few available qualitative studies on green consumer behavior, this study delves into the tension between modernity and traditional heritage in the context of emerging economies.

This paper aims to explore the inverse consumer socialization processes, differences in technology adoption and changes in extended family dynamics occurring between adult children and their middle-aged and elderly parents when technology is consumed.

Six focus groups, segmented into parents (50 to 75 years old) and adult children (18 to 35 years old) and grouped by gender and marital status, were conducted. Research questions examined consumption patterns, technology use, family structure and interactions between parents and adult children when consuming technology.

This study acknowledges different levels of technology adoption coexisting in extended families between adult children, who act as influencers, and their parents, who model their technology consumption after them. It further reveals a limited inverse consumer socialization process, as parents’ resistance to change hinders them from acquiring from their adult children significant knowledge, skills and attitudes regarding new technologies. This process is complicated by frustrations resulting from the parents’ limited ability to learn new technologies and their children’s lack of knowledge regarding andragogy (the art and science of teaching adult learners). Finally, this study reveals intergenerational alterations in extended family dynamics as aging parents depend on their adult children for their expertise with technology and children gain authority in an asymmetrical, two-way process.

This research reveals important limits in the inverse socialization process into technology between adult children and their parents, with attention to its effects on families and society.