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This paper aims to explore the opinions of business owners in an industrial area of Abu Dhabi that could be potentially turned into an art tourism destination.

By mobilizing the concept of “gentrification aesthetics,” the authors use a recall technique to explore support toward art from business owners, regression analyses to understand how the type and content of art predicts gentrification support and chi-square to research the differences between respondents who support the area to become a creative place and those who do not.

A model that explains the connection between gentrification aesthetics and art tourism is presented.

The authors’ proposed model results from testing the possibilities for expanding art tourism specifically and may not apply to other types of tourism. Future research is needed to understand whether and how the model can be applied to other forms of tourist consumption.

The current research presents a case study on how tourism can be strategically expanded into more rural places in a city.

The authors found significant differences between respondents who would like to see Mussafah becoming a creative place in five years and those who believe Mussafah needs to be(come) something else.

While work on tourism gentrification has been conducted, the nexus between gentrification aesthetics and art tourism cannot be found. Their relation can help to expend (art) tourism from busy cultural attractions to industrial areas. The present research fills this gap.

The purpose of this study is to understand the linkage between everyday life activities with its various aspects of leisure and the leisure-related activities undertaken when traveling as a tourist. This comparison is based on information from individuals who take on both the roles of the everyday person and the traveling tourist. Moreover, as the study is based in the UAE, a multi-cultural country, leisure activities between local residents and expatriates living in UAE are contrasted as part of the investigation.

A newly modified International Social Survey Program about Leisure Time questionnaire was used in this study to define a comprehensive list of leisure activities. This was distributed to a sample of local residents and expats living in the UAE in 2015. Pearson χ² was used to understand the association between everyday leisure activities and travel leisure activities.

The results show statistically significant differences in everyday leisure activities between expats and Emirati nationals living in UAE. Moreover, a moderate (V = 0.21; p = 0.25) strength of associations between everyday activities and travel leisure activities was found in the overall sample of all UAE residents.

A non-probability sampling method was used to collect the data, and no general conclusions about the segments or the total population of residents can be made at this point. However, the sample size is sufficient to examine the proposed model and understand the differences between the two resident segments (Emirati nationals vs expats) and to compare the differences in behavior between everyday leisure and tourism-related leisure activities.

These findings are recommended for consideration by tourism authorities, holiday destination managers and trip organizers when targeting UAE residents, both Emirati nationals and expats.

As a relation between everyday activities and travel activities was confirmed, the typical tourism motivation assumption that people are traveling to escape the everyday should be reconsidered. In addition, a managerial conclusion is that Emirati nationals and expats should be considered as two distinct groups when devising, preparing and marketing the leisure activities for the market in the UAE.

The problem of separating tourism travel from everyday life, as the common perspective of the time, was to treat tourism simply as a temporary escape from everyday life. This research enters this same area and attempts to fill the academic gap and address this issue which, to our knowledge, no specific studies have investigated or exposed the relationship between common everyday leisure activities and special travel leisure activities.

The purpose of this study is to present a review of published academic work on art and tourism. A distinction between papers researching tourism and mentioning art just as one of tourism activities and papers covering “art tourism” specifically is proposed.

The review is grounded on a content analysis of studies containing the words “art” and “tourism” published in the Scopus database. Moreover, to analyze papers specifically consisting of the term “art tourism” a theory‐context‐characteristics‐methods structure was used – the authors call these papers art–tourism-specific papers.

While the number of “art and tourism” papers has been increasing in the past 40 years, little is known about “art tourism” as an independent form of tourism. This study finds limited work on art tourists’ characteristics, preferences and behaviors as costumers. No art-based research and little research with visual representations was found. Artists are very rarely participants of art tourism research.

Most research is conceptual, and little applied research can be identified. Importantly, besides synthesizing and critically assessing the current corpus of knowledge on art tourism, this review presents a final roadmap with directions for future research. One of the limitations of this review is that only studies included in the Scopus database and published in English were considered.

To the best of the authors’ knowledge, this study provides the first comprehensive systematic review of published academic research on art and tourism in the past 40 years. The results of this study offer directions to future art tourism researchers.

本文的目的是回顾已发表的有关艺术和旅游的学术著作。 提出了在研究旅游的论文中将仅将艺术作为旅游活动之一提及的论文与专门涵盖“艺术旅游”的论文进行区分。

该回顾是基于对 Scopus 数据库中发表的包含“艺术”和“旅游”一词的文章的内容分析。此外, 为了分析专门由术语“艺术旅游”组成的论文, 我们使用了理论-背景-特征-方法的结构——我们将这些论文称为艺术旅游特定论文。

虽然过去四十年来“艺术与旅游”论文的数量一直在增加, 但人们对“艺术旅游”作为一种独立的旅游形式知之甚少。 我们发现关于艺术游客的特征、偏好和作为顾客的行为的工作有限。 没有发现基于艺术的研究, 也没有发现很少的视觉表现研究。 艺术家很少是艺术旅游研究的参与者。

大多数研究都是概念性的, 很少有应用研究可以被识别出。重要的是, 除了综合性地批判和评估当前关于艺术旅游的知识库外, 本次回顾还提出了一个最终路线图, 并为未来的研究提供了方向。本回顾的局限性之一是仅考虑了 SCOPUS 数据库中包含的并以英文发表的文章。

本研究首次全面系统地回顾了过去四十年来发表的有关艺术和旅游的学术研究。本研究结果为未来的艺术旅游研究者提供了方向。

El propósito de este artículo es presentar una revisión de los trabajos académicos publicados sobre arte y turismo. Se propone una distinción entre los trabajos que investigan el turismo y mencionan el arte sólo como una de las actividades turísticas Y los trabajos que cubren específicamente el “turismo artístico”.

Esta revisión se basa en un análisis de contenido de los artículos que contienen las palabras “arte” y “turismo” publicados en la base de datos Scopus. Además, para analizar los artículos que contenían específicamente el término “turismo artístico” se utilizó una estructura Teoría-Contexto-Características-Métodos - llamamos a estos artículos específicos de turismo artístico.

Aunque el número de trabajos sobre “arte y turismo” ha aumentado en los últimos cuarenta años, se sabe poco sobre el “turismo artístico” como forma independiente de turismo. Encontramos trabajos limitados sobre las características, preferencias y comportamientos de los turistas de arte como clientes. No se ha encontrado ninguna investigación basada en el arte y poca investigación con representaciones visuales. Los artistas rara vez participan en las investigaciones sobre turismo artístico.

La mayor parte de las investigaciones son conceptuales, y se puede identificar poca investigación aplicada. Es importante destacar que, además de sintetizar y evaluar críticamente el corpus actual de conocimientos sobre el turismo artístico, esta revisión presenta una hoja de ruta final con directrices para futuras investigaciones. Una de las limitaciones de esta revisión es que sólo se han considerado los artículos incluidos en la base de datos SCOPUS y publicados en inglés.

Este estudio proporciona la primera revisión sistemática exhaustiva de la investigación académica publicada sobre arte y turismo en los últimos cuarenta años. Los resultados de este estudio ofrecen orientaciones a los futuros investigadores del turismo artístico.

The purpose of this paper is to consider the self-determination theory (SDT) to examine the perceived impact of events on happiness based on event organizers’ opinions. Moreover, it explores whether event organizers in Abu Dhabi consider promoting happiness and well-being as a value of their event and examines how organizers define a successful event.

The research was inspired by Abu Dhabi’s governmental initiative to promote happiness at all stages, with the aim of becoming one of the happiest countries in the world. A qualitative approach was used, and seven event organizers from the Emirate of Abu Dhabi in the United Arab Emirates were interviewed.

Attributes of an event were analyzed, and the results indicated that happiness as a value of events is not an idea that occurs to organizers by recalling values; yet, after reminding them of “happiness,” they all agreed that this value is what they do promote with their events.

Thus, actions must be considered to implement happiness with the potential to become a “first-on-mind” value of events organized in Abu Dhabi (UAE).

Specifically, the authors researched if event organizers consider promoting happiness and well-being as a value of their event, as well as to determine what they considered to be a successful event.

Until now the majority of researchers of sports tourism have focused their research on the tourist and their characteristics, meaning, on the demand. Since the majority of authors (Gibson 1998; Seddighi and Theoracharous 2002; Hudson 2003; ?inch and Higham 2001) studied tourists and their characteristics we decided to focus on the providers of active sports holidays. According to Planina, Mihali_(2002, pg. 29) the tourism model is built on demand and supply. The supply side was analyzed by WTO (2004) in their research amongst European tour operators with the highest turnover in order to establish how sport features in products involving Latin America. Based on this idea we decided to carry out a research amongst providers of active sports holidays and asked them about a typical client. We divided the providers into segments according to the type of guests. The research was carried out to find the answer to the question “What do providers of active sports holidays offer in Slovenia and how they perceive their guests?” We were interested to know what they actually offer and the trend of the enquiries they receive from their visitors. The characteristics of the visitors are important to help providers decide how to develop their facilities to meet the demands of the market. We learnt that in Slovenia the majority of tourists are short‐length stays. We also researched the supply and demand and learnt that the providers expect the demand to be highest for skiing and cycling. In the largest of the segments the activities most frequently offered are swimming (water sports), tennis (racquet sports), the usual team sports and skiing. However, the demand for these sports is not growing. Amongst the activities which are in lesser demand but have been defined by the providers as growing are mountain biking and golf.

Main purpose of this chapter is to broaden current knowledge of marketing plan design and implementation. In this context, main scope is to explain why marketing planning is a crucial managerial function and procedure for tourism business ventures.

Literature review combined with examples and a case study is the methodological approach of this chapter.

This chapter presents the main components of a marketing plan and it explains in a practical way with simple steps how marketing objectives can be set up and how monitoring and evaluation can be developed.

Although the study is not completely theoretical, as it has several practical examples and a case study, it still is based on literature review.

Tourism businesses have to develop marketing plans to help them cope with the market’s dynamism. In this chapter, we present the main elements of a marketing plan. SMEs usually are unable on focusing on long-term goals since they have significant time constraints. This chapter explains which procedure business should follow to achieve smart objectives set by entrepreneur/manager with limited resources.

This chapter presents the main elements that should be taken into consideration before starting to design a marketing plan, as well as its components. Additionally, a very interesting case study is presented to illustrate a real-time example of successful implementation of a marketing plan by a tourism enterprise.