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Article
Publication date: 30 June 2020

Shyju P.J., Iqbal Ahmad Bhat, Kathryn Myers and Naresh Tanwar

The purpose of this paper is to examine the perspectives of local stakeholders on the role of religious tourism and the development process that alter the sacred space and…

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Abstract

Purpose

The purpose of this paper is to examine the perspectives of local stakeholders on the role of religious tourism and the development process that alter the sacred space and religious heritage of Varanasi. Specific objectives include study local stakeholders' view on the motivation of visitors, the image of the city they carry home, role of infrastructure development altering sacredness of the city, major issues pertaining to conservation of the city's religious heritage and whether tourism dominates the sacred space of the city.

Design/methodology/approach

The present study follows the philosophical approach of constructionism and is an inductive study based on the ontological features of realism. The study is conducted using qualitative research design. Participants were purposely selected from different groups to provide representative data. through in-depth interviews with a set of 22 open-ended questions.

Findings

The study acknowledged the spatial changes happening in an old city over time. The portrayed image of Varanasi remains deeply rooted in the minds of pilgrims, whereas the tourist perspective often goes beyond the texts as an experience. The reflection of local stakeholders in the transformation of sacred space to tourist experiencescape as a consumable experience, which is influenced by market-driven forces is a major finding of the study.

Research limitations/implications

Difficulties in finalising the respondents and building up the theoretical base, which is one of the main limitations of the study. During the process of data collection, the respondents mainly focussed upon the impacts of tourism on Varanasi, and the researchers made every effort to extract qualitative information on the current research. At times, some respondents hesitated to share their view on political influences in the development process, which restricted the authors to obtain righteous information, that could have contributed a better understanding of the deep-rooted issues of religious heritage conservation. Another limitation is that the perspectives of visitors have not been included in this research.

Practical implications

The study will contribute to the theoretical areas of tourism development in historic and sacred cities. As an interdisciplinary area, the selected theme of the study delves in to landscape planning, heritage preservation, tourism development in historic cities and more importantly how residents understand the changes happening in a scared environment. The present research opens opportunities for further researches such as social pressures and tourism development, urban morphology and its transformation in ancient cities and so on.

Social implications

Varanasi is an ancient city in India, which is also the heartland of Hinduism. The study reveals the understanding of respondents on religious traditions, sentiments and the social values attached to a place. At the same time, it also highlights the role of tourism in generating an intercultural dialogue with local cultures, appreciating the sacred value of sites associated with religious sentiments.

Originality/value

The study addresses the role of tourism in altering the landscape of ancient city of Varanasi. The original view of respondents has been used in the article to maintain originality. There are several researches conducted on Varanasi, but the present study is conducted in a systematic way to gather the real understanding of local people. The study acknowledges the changes happening in the city along the course of time.

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 13 September 2020

Jithendran Kokkranikal, Alastair M. Morrison and Vanessa Gowreesunkar

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Abstract

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 19 February 2020

Neerja Kashive, Vandana Tandon Khanna and Manish Naresh Bharthi

The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor…

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Abstract

Purpose

The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer branding platform, where employees put their reviews which are both positive and negative. Analysis of these reviews can generate a lot of insights into employer branding.

Design/methodology/approach

The data was collected as 1,243 reviews from Glassdoor, an online crowdsourced employer branding platform for 40 top-rated employers across four different sectors, namely, Pharma, IT, retail and FMCG. Text and sentimental analyses were done using SAS visual analytical for these reviews.

Findings

Ten themes were generated from the text analytics which is nothing but the employer value propositions (EVPs), and they were social, interest, development and economic value as given by Berthon et al. (2005) and also others, such as work–life, management and brand value emerged. Social value came as a significant EVP followed by interest value and work–life values.

Research limitations/implications

This research is providing only ways to show that crowdsourced data can also be used to understand the mindset of employees regarding an employer’s image but is not providing any idea regarding how to generate the right employee value proposition.

Originality/value

The research has shown that employers can use crowdsourced employer branding insights to see where they stand in the employer's attractiveness spectrum. They can use innovative data analytics techniques, such as visualization for text and sentimental analysis to create employer branding intelligence strategies.

Details

Journal of Indian Business Research, vol. 12 no. 1
Type: Research Article
ISSN: 1755-4195

Keywords

Available. Content available
Book part
Publication date: 10 May 2023

Free Access. Free Access

Abstract

Details

Contemporary Studies of Risks in Emerging Technology, Part A
Type: Book
ISBN: 978-1-80455-563-7

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