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Article
Publication date: 16 November 2022

Claudio Nigro, Enrica Iannuzzi, Naomi di Santo and Roberta Sisto

This paper aims to investigate the phenomenon of online food purchasing in Italy and, specifically, Italian consumers' future intentions to use these services even after the end…

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Abstract

Purpose

This paper aims to investigate the phenomenon of online food purchasing in Italy and, specifically, Italian consumers' future intentions to use these services even after the end of the COVID-19 emergency. To this purpose, to understand if these phenomena are robust enough to represent irreversible and well-established trends, in the present study, consumers’ Behavioural Intention was investigated.

Design/methodology/approach

A theoretical framework based on a preliminary literature analysis on the use of delivery services was developed. Then, an online survey was carried out in Italy during 2021. The data were then elaborated through an exploratory factor analysis (EFA), followed by confirmatory factor analysis (CFA). Following the verification of constructs reliability, a structural equation modelling (SEM) using the statistical tools, SPSS and R (Lavaan) was performed.

Findings

The results suggest that Behavioural Intention is influenced by items such as convenience, variety of food and time savings. Moreover, the relevant role of social networks and interpersonal relationships in influencing consumers' purchasing intentions has highlighted the importance of focussing on advertising campaigns and good “word of mouth.”

Originality/value

The present research represents the first attempt to investigate the food delivery and ghost kitchens’ phenomena, recently accepted thanks to the delivery applications use in Italy, a Country with strong gastronomic tradition and with an important digital gap. In this scenario, the research focused on the attention on the consumers' future intentions to use these services even after the end of the COVID-19 emergency.

Details

British Food Journal, vol. 125 no. 6
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 October 1950

EVEN if library work with the young is the most written, and over‐written, subject in librarianship as is sometimes alleged, it still is the foundation of all library activity and…

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Abstract

EVEN if library work with the young is the most written, and over‐written, subject in librarianship as is sometimes alleged, it still is the foundation of all library activity and must therefore come under continuous review. To some the subject is as dull as the essay questions set in the Entrance Examinations were alleged to be by a writer in The Library Assistant. To which we reply that all things have a certain dullness to those without sufficient imagination to look at them in other than the most conventional darkness. A Chesterton discourses entrancingly on a piece of chalk and brown paper, an empty train, a piece of string. So with our subject. We therefore make no other apology than this for a number of THE LIBRARY WORLD in which it is our main interest. Our children's libraries are, as yet, far from perfect; they issue too many drivelling books written by authors whose first essays in writing are children's books because they think them to be the easiest to write. The difference between a Ransome and—well, a thousand slush children's books—is as great as the difference between The Vicar of Wakefield and worst railway bookstall novelette. There is a great field being examined here by the more progressive children's librarians. There are many other questions, administrative and personal that have been and are under discussion. The writer of Letters on Our Affairs this month deals with some of these although, we may at once say, his views are not wholly those of THE LIBRARY WORLD.

Details

New Library World, vol. 53 no. 4
Type: Research Article
ISSN: 0307-4803

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