Brand loyalty reveals about such important issues as brand personality and brand bond. This study mainly examines the influence of brand aura on brand loyalty management. The…
Abstract
Purpose
Brand loyalty reveals about such important issues as brand personality and brand bond. This study mainly examines the influence of brand aura on brand loyalty management. The study aims to inform strategic aspects of brand aura. The authors conduct an analysis of prominent brands of sharia commercial brand saving product in Indonesia.
Design/methodology/approach
This study is an exploratory research, using sample of 277 respondents of Islamic bank customers in five major cities in Indonesia (Semarang, Yogyakarta, Surabaya, Bandung and Jakarta). The data were analyzed using structural equation modeling (SEM) technique with AMOS (analysis of moment structure) program to examine the influence of brand religiosity aura toward brand loyalty.
Findings
The finding reveals the importance of brand aura as valuable moderating dimension of brand personality and brand bond relationship. The study found brand religiosity aura as a valuable determinant in the marketing strategies for Indonesia Islamic banking. Brand religiosity aura contributed to the development of the concept of marketing management through its impact to the positive attitude of Islamic banking saving customers.
Research limitations/implications
The authors describe conclusion with a consideration of the findings’ implications for conceptualizing future researchs and practicing brand managers.
Originality/value
This study originates in conceptualizing the brand religiosity aura to mediate the brand personality and brand emotional attachment in brand management and marketing management as well as to increase brand loyalty.
Details
Keywords
Sahrian Aditya Rahmatulloh, Nadia Anridho, Sri Ningsih, Nurul Fitriani and Siew Peng Lee
This study aims to investigate the influence of CEO career variation as one of the internal factors influencing the decision-making in environmental, social and governance (ESG…
Abstract
Purpose
This study aims to investigate the influence of CEO career variation as one of the internal factors influencing the decision-making in environmental, social and governance (ESG) disclosure.
Design/methodology/approach
Using data from Indonesian nonfinancial companies publicly listed on the Indonesia Stock Exchange from 2018 to 2021, this study uses a quantitative analysis approach to explore the relationship between CEO career variation and ESG reporting decisions.
Findings
This study reveals that CEOs who have greater career variety exhibit reduced involvement in ESG disclosure, in which a relationship is particularly pronounced in young firms but reversed in older ones where CEO career variety correlates positively with ESG disclosure.
Research limitations/implications
This study is limited to nonfinancial companies in Indonesia, and the voluntary nature of ESG reporting during the chosen period may impact the generalizability of findings. Future research could explore other contextual factors and extend the investigation to different industries or regions.
Practical implications
This study finds that CEOs with diverse career backgrounds tend to disclose less ESG information, implying that shareholders should consider candidates’ backgrounds and experiences when selecting future CEOs. This highlights the importance of choosing CEOs with relevant experience to ensure a strong commitment to sustainable business practices and social and environmental goals.
Originality/value
This study applies the upper echelon theory to investigate the previously unexplored relationship between ESG disclosure and CEO careers in a variety of industries, employers, functions and countries.
Details
Keywords
Yani Permatasari, Suham Cahyono, Amalia Rizki, Nurul Fitriani and Khairul Anuar Kamarudin
This study aims to examine the joint effect of accounting background and cross-membership of Islamic Supervisory Board (ISB) members on bank investment efficiency.
Abstract
Purpose
This study aims to examine the joint effect of accounting background and cross-membership of Islamic Supervisory Board (ISB) members on bank investment efficiency.
Design/methodology/approach
This study uses data collected from 36 Islamic banks across 15 countries globally, spanning the period from 2012 to 2021. This research uses an ordinary least squares regression and a comprehensive set of endogeneity and robustness tests.
Findings
The findings show a negative relationship between the accounting background of ISB members and investment efficiency. However, when ISB members with accounting backgrounds also have ISB cross-memberships, the banks exhibit high investment efficiency. These results suggest that ISB cross-membership plays a crucial role in facilitating Islamic banks’ access to timely information on investment opportunities. This enables ISB members with accounting expertise to thoroughly assess the benefits and risks associated with their investment prospects. These findings imply that ISB members with accounting backgrounds and cross-memberships have greater motivation and thoughtful considerations for making better investment decisions. Consequently, Islamic banks are better positioned to undertake high profitable investment projects, which enhance their investment efficiency.
Practical implications
The current study holds immense value for Islamic bank management in their selection of ISB members who possess an accounting background and cross-membership.
Originality/value
This study delves into a comprehensive investigation of the proficiency, underlying principles and unique characteristics exhibited by ISB members with an accounting background. Moreover, this study acknowledges the burgeoning global prominence of Islamic banks.