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Article
Publication date: 12 April 2022

Zhirun Li, Yinsheng Yang, Namho So and Jong-In Lee

During the planting process, agricultural products produce large amounts of greenhouse gas (GHG) emissions. This has placed tremendous pressure on sustainable global development…

1462

Abstract

Purpose

During the planting process, agricultural products produce large amounts of greenhouse gas (GHG) emissions. This has placed tremendous pressure on sustainable global development. Many countries and regions in the world have adopted intensive subsistence cultivation methods when planting maize; however, limited studies exist on these methods. The main purpose of this research is to show the impact of climate change on maize yields and carbon footprint (CF) in South Korea over 10 years, find the proper operating method and promote the advanced combination of inputs for the sustainable development of maize farmers.

Design/methodology/approach

This study used survey data from the South Korea Rural Development Administration of 2010, 2014 and 2019 to estimate the CF of maize planting under intensive subsistence cultivation. Life-cycle assessment was used to determine the CF. Farmers were grouped according to significant differences in yield and GHG emissions. Linear regression was used to measure the dependence of the main contributors on the CF production and carbon efficiency.

Findings

In South Korean maize planting, N in chemical fertiliser was the most significant contributor to the CF and organic fertiliser was the most significant input. The use of chemical and organic fertilisers significantly affects the production of the CF and carbon efficiency. Households in the high-yield and low-GHG emission groups are more sustainable because they generate the least GHG when producing and earning through maize cultivation. Globally, maize production in South Korea has a relatively low CF and maize production produces fewer GHG.

Originality/value

This study provides information for policymakers to determine key operational options for reducing GHG emissions using intensive subsistence cultivation of maize production in South Korea and other countries.

Details

International Journal of Climate Change Strategies and Management, vol. 15 no. 3
Type: Research Article
ISSN: 1756-8692

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Article
Publication date: 13 February 2017

Namho Chung, Hyo Geun Song and Hyunae Lee

First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and…

8483

Abstract

Purpose

First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and services impulsively in social commerce environments. Second, the study assesses the impact of situational factors (e.g. scarcity and serendipity) on individuals’ shopping values.

Design/methodology/approach

Data were collected from 332 participants. By using PLS-graph 3.0, structural equation modeling was conducted. Furthermore, a hierarchical regression model was conducted for testing the mediating and moderating effects.

Findings

The results indicate that impulsiveness is a strong predictor for two types of shopping value (hedonic and utilitarian) and the urge to buy impulsively. While the hedonic shopping value was found to have a significant influence on the urge to buy impulsively, utilitarian value was not. Scarcity was moderator in the relationships between impulsiveness and both types of shopping value, whereas serendipity was found to moderate only the relationship between impulsiveness and the utilitarian shopping value.

Practical implications

The findings show that the marketing managers and application developers of social commerce should place their focus on scarcity and serendipity to stimulate consumers in having a hedonic shopping value so to have an urge to buy impulsively.

Originality/value

First, although most previous studies focused on only rational or planned consumption, this study focused on irrational and unplanned consumption as well. Second, the authors assessed the role of situational factors (scarcity and serendipity) occurring in social commerce and asserted that these factors moderate the relationship between consumers’ shopping values and their urge to buy impulsively.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 12 February 2019

Heejeong Han, Seunghun Shin, Namho Chung and Chulmo Koo

This paper aims to explain a guest’s purchase decision in Airbnb from the perspective of Aristotle’s appeals. In host-created information, the authors investigate which…

3523

Abstract

Purpose

This paper aims to explain a guest’s purchase decision in Airbnb from the perspective of Aristotle’s appeals. In host-created information, the authors investigate which information appeals are significantly considered by guests.

Design/methodology/approach

It is hypothesized that a guest’s purchase would be affected by the host-created information’s ethos, pathos and logos.

Findings

For the ethos, the super host badge and host review have positive impacts on the purchase; for the pathos, the positive impact of the use of social words is significant. For the logos, the authors have determined that although the price, place picture and star-rating have positive impacts on the likelihood of a purchase, the occupancy has a negative impact on it.

Research limitations/implications

The dependent variable, the number of place reviews, cannot represent the exact number of purchases. Other possible influential factors, such as direct communications between hosts and guests, are not examined.

Practical implications

The findings suggest guidelines for Airbnb and its host users. Specifically, the management of normal host users is revealed as a necessary process for Airbnb’s development. For host users, several guidelines on how to attract more guests effectively are provided.

Originality/value

In contrast to other studies on Airbnb, various pieces of information are considered from holistic perspectives, and each piece’s impact on the sharing behavior is understood by means of a unique theoretical model that is based on Aristotle’s appeals.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 11 July 2016

Chulmo Koo, Youhee Joun, Heejeong Han and Namho Chung

This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their intention to visit a destination (i.e. South Korea). Cultural exposure…

4548

Abstract

Purpose

This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their intention to visit a destination (i.e. South Korea). Cultural exposure to a particular country through media affects people’s preference for that foreign country, and may ultimately be a function of the behavior for consuming that country’s cultural products – e.g. traveling to that country. Media exposure has been recognized as a major underlying reason for the desire to visit a destination.

Design/methodology/approach

This study examines the impacts of potential travelers’ media exposure in three different language-use groups (i.e. English, Japanese and Chinese) and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea). To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification theory and the belief–desire–intention model.

Findings

Mass and social media exposure had an effect on the intention to visit a destination as a result of the gratification and desire experienced through the content.

Research limitations/implications

This study suggests the synthesis of the use and gratification theory and the belief–desire–intention model and an examination of theoretical and practical implications.

Originality/value

This study involved a sample of users of destination marketing sites. In addition, this study investigated the users’ intentions to visit a real tourism destination taking into consideration mass media (traditional media) and social media (new media) based on the use of gratification theory and the belief–desire–intention model. Practically, the findings highlight the crucial role of social media in the intention to visit the tourism destination.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 7
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 3 May 2016

Namho Chung and Hyunae Lee

– The purpose of this paper is to investigate what triggers tourist’s use of geotag as an information sharing tool in social media.

702

Abstract

Purpose

The purpose of this paper is to investigate what triggers tourist’s use of geotag as an information sharing tool in social media.

Design/methodology/approach

This study divided tourists’ goals into task-involved goals (enjoyment of geotags and altruism) and ego-involved goals (anticipated extrinsic reward and desire for attention), and then examined the influences of these goals on their geotag satisfaction and information-sharing behavior by using PLS-Graph 3.0.

Findings

Whereas the anticipated extrinsic rewards, altruism, and enjoyment of geotags were found to influence their geotag satisfaction, desire for attention was not. Enjoyment of geotags was found to be the strongest predictor of tourists’ geotag satisfaction, which in turn affected their information-sharing behaviors. Based on these findings, the authors present theoretical and practical implications with suggestions for future research.

Research limitations/implications

Geotag services are not identical in all social media, so study participants might have perceived the characteristics of geotags differently depending on which social media they use.

Originality/value

The enjoyment of geotags, altruism, and anticipated reward were found to influence geotag satisfaction; however, desire for attention was not. The results imply that enjoyment of geotags and anticipated reward strongly predict geotag satisfaction.

Details

International Journal of Tourism Cities, vol. 2 no. 2
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 2 December 2024

Chanho Chung, Myung Ja Kim, Namho Chung and Hossein Olya

This paper aims to identify which intrinsic motivations (ride comfort, safety and app convenience) and extrinsic motivation (monetary value) are sufficient and necessary to…

123

Abstract

Purpose

This paper aims to identify which intrinsic motivations (ride comfort, safety and app convenience) and extrinsic motivation (monetary value) are sufficient and necessary to stimulate the reuse intention of smart mobility services. It also aims to understand the effect of gender on the impacts of these motivations on reuse intention.

Design/methodology/approach

This research utilized a multi-analytical approach with the combination of survey and qualitative analysis methods to enquire into the roles of intrinsic and extrinsic motivations influencing the reuse intention of smart mobility among different gender groups. Specifically, the study was conducted through the application of partial least squares structural equation modeling (PLS-SEM), multigroup analysis (MGA) and fuzzy-set qualitative comparative analysis (fsQCA).

Findings

The findings of this research revealed that monetary value and ride comfort have a positive impact on travel consumers’ intention to reuse smart mobility for both gender groups. While ride comfort was the sole necessary factor for male users, ride comfort and app convenience were necessary conditions for females in their intention to reuse smart mobilities. Moreover, results indicated that females tend to rate safety and app convenience higher than males in their decision to reuse smart mobility.

Originality/value

Using an analytical research approach enables the development of in-depth insights into how different relationships and configurations of motivational factors impact travel consumers’ reuse intentions based on different gender roles. To the best of the authors’ knowledge, this is the first empirical research to identify the necessary motivations for reusing smart mobility services.

研究目的

本研究旨在识别内在动机(乘车舒适性、安全性、应用便利性)和外在动机(货币价值)对激发智能出行服务再使用意图的充要条件。同时, 研究还旨在理解性别对这些动机影响再使用意图的作用。

研究方法

本研究采用了多重分析方法, 结合了问卷调查和定性分析方法, 探讨了内在和外在动机在不同性别群体中对智能出行再使用意图的影响作用。具体而言, 本研究应用了偏最小二结构方程模型(PLS-SEM)、多组分析(MGA)以及模糊集定性比较分析(fsQCA)。

研究发现

研究结果表明, 货币价值和乘车舒适性对旅行消费者再次使用智能出行的意图有正向影响。在男性用户中, 乘车舒适性是唯一的必要因素, 而对于女性用户, 乘车舒适性和应用便利性均是再使用智能出行的必要条件。此外, 结果显示女性在决定再次使用智能出行时倾向于比男性更看重安全性和应用便利性

研究创新

通过采用分析性研究方法, 本研究深入洞察了动机因素的不同关系和组合如何基于性别差异影响旅行消费者的再使用意图。这是首个实证研究, 识别了再使用智能出行服务的必要动机。

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 12 February 2018

Timothy Hyungsoo Jung, M. Claudia Tom Dieck and Namho Chung

With the emergence of mobile devices, factors such as interaction and ubiquity have become increasingly important in the use of social media networks. However, regarding hotel…

2570

Abstract

Purpose

With the emergence of mobile devices, factors such as interaction and ubiquity have become increasingly important in the use of social media networks. However, regarding hotel guests’ use of social media, knowledge about how those factors contribute to guests’ continued social media use remains limited. The purpose of this study is to examine the influence of interaction and ubiquity mediated by trust, benefits and enjoyment on hotel guests’ continued use of social media networks.

Design/methodology/approach

To examine the hypotheses, a self-administered questionnaire was posted by ten UK hotels on their social media pages. A total of 258 usable data were collected and analyzed using partial least squares analysis.

Findings

Two social media characteristics – interaction and ubiquity – influenced hotel guests’ continued use of social media via the mediating variables of trust, benefits and enjoyment.

Originality/value

This study bridges the gap in research regarding intended continued use of social media networks by offering new empirical evidence concerning the determinants of hotel guests’ continued use of social media.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 11 July 2016

Yong-Ki Lee, Sally Y. Kim, Namho Chung, Kwanghoon Ahn and Jong-Won Lee

Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research…

4752

Abstract

Purpose

Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying.

Design/methodology/approach

Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model.

Findings

Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper.

Originality/value

This study provides valuable strategic implications for social commerce firms.

Details

Journal of Services Marketing, vol. 30 no. 4
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 22 February 2021

Jing Wen Jia, Namho Chung and Jooyoung Hwang

The main purpose of this study is to investigate the impact of service robots on hotel visitors' behaviour and to verify the role of anthropomorphism(human likeness) in customer…

3691

Abstract

Purpose

The main purpose of this study is to investigate the impact of service robots on hotel visitors' behaviour and to verify the role of anthropomorphism(human likeness) in customer satisfaction with robots.

Design/methodology/approach

An online survey of 381 respondents was conducted, divided into three types of robots according to the level of anthropomorphism. The research model was thoroughly tested using the PLS-SEM method. Research model was tested thoroughly using the PLS-SEM method.

Findings

This study found that user satisfaction with service robots in a hotel had a positive impact on user satisfaction, attitude towards the hotel and room purchase intention. Moreover, our results showed that users were most likely to accept medium-human likeness robots and least likely to accept high–human likeness robots.

Originality/value

This study proposes influencing factors to be considered when researching hotel service robots, as well as practical suggestions for any hotel intending to use or currently using a service robot.

Details

Industrial Management & Data Systems, vol. 121 no. 6
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 21 June 2024

Shekhar and Marco Valeri

The study aims to review how the use of technology enhances the authentic tourist experience. Technology and digitalization have enhanced tourist experiences. However, critiques…

259

Abstract

Purpose

The study aims to review how the use of technology enhances the authentic tourist experience. Technology and digitalization have enhanced tourist experiences. However, critiques comment on its ability to over-commercialize activity and lack of authenticity. Thus, there is a need to synthesize knowledge of technology usage to increase authentic tourist experience.

Design/methodology/approach

The study carries out a bibliometric review of the studies focusing on the use of technology in enhancing tourist experiences. Two hundred journal articles, published between 1997 and 2023 were retrieved from the Web of Science (WoS) database to carry out descriptive and network analysis using the Gephi, VOSviewer and Science of Science (Sci2) software. The components of authentic tourism experience are identified from the literature through a content analysis.

Findings

The findings of the study are broadly classified into two: first, the most frequently used keywords in the study include tourist experience and satisfaction, co-creation, virtual reality, smart tourism, technology, authenticity and heritage tourism. Second, the five major themes studied in the topic include virtual reality and tourist experience; media, tourist experience and encounters; technology, smart tourism and tourist experience; digital transformation, social media and tourist experience; and virtual reality and tourist experience which are still relevant in the literature because of the presence of study gaps.

Originality/value

The findings are used to develop a conceptual framework for the role of technology in enhancing authenticity in tourism typologies where authenticity is critical.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

Keywords

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