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Article
Publication date: 12 October 2015

V. Dao Truong, Nam V.H. Dang, C. Michael Hall and X. Dam Dong

This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research…

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Abstract

Purpose

This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion as a concept has not been examined from an international perspective.

Design/methodology/approach

A review of the social marketing and related literature was conducted to identify the patterns, drivers and actors of the internationalisation of social marketing research.

Findings

Different levels and dimensions of internationalisation were identified but the overall level of diffusion was relatively low. Growth is concentrated in developed countries. There appears to be a substantial gap with respect to the adoption of the concept by researchers based in the less developed countries.

Originality/value

This is arguably the first paper to explore the nature and significance of the degree of internationalisation of social marketing research.

Details

Journal of Social Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 2042-6763

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Book part
Publication date: 18 January 2014

Hai-Anh Dang

Building on my earlier work (Dang, 2007, 2008), this chapter provides an updated review of the private tutoring phenomenon in Vietnam including the reasons, scale, intensity…

Abstract

Purpose

Building on my earlier work (Dang, 2007, 2008), this chapter provides an updated review of the private tutoring phenomenon in Vietnam including the reasons, scale, intensity, form, cost, and legality of these classes. In particular, this chapter offers a comparative analysis of the trends in private tutoring between 1998 and 2006 using all available data.

Design/methodology/approach

This chapter analyzes data from different sources, including (i) the 2006 Vietnam Household Living Standards Measurement Survey (VHLSS), (ii) the 1997–1998 Vietnam Living Standards Measurement Survey (VLSS), (iii) the 2008 Vietnam Household Testing Survey (VHTS), and (iv) local press in Vietnam. Quantitative methods are used.

Findings

Several (micro-)correlates are examined that are found to be strongly correlated with student attendance at tutoring, including household income, household heads’ education and residence areas, student current grade level, ethnicity, and household sizes. In particular, I focus on the last three variables that received little attention in the previous literature on the determinants of tutoring.

Originality/value

This chapter provides an updated and systematic review of the private tutoring phenomenon in Vietnam. Findings are highly relevant to the ongoing debates on private tutoring among all stakeholders in Vietnam, as well as policymakers/researchers in other countries. Suggestions are proposed on current gaps in the literature for future research.

Details

Out of the Shadows: The Global Intensification of Supplementary Education
Type: Book
ISBN: 978-1-78190-816-7

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Article
Publication date: 17 January 2023

Jianming Wang, Tan Vo-Thanh, Yi-Hung Liu, Thac Dang-Van and Ninh Nguyen

On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social…

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Abstract

Purpose

On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect of emotional exhaustion and the moderating role of social overload.

Design/methodology/approach

This study applied a multi-method quantitative approach including a survey and two experiments. Data were obtained from consumers on popular social commerce platforms in China. The survey's sample size was 327 respondents, whereas a total of 1,621 consumers participated in the two experiments.

Findings

Findings from the survey reveal that information confusion affects switching intention directly and indirectly via emotional exhaustion. Moreover, social overload moderates the emotional exhaustion–switching intention relationship and the indirect impact of information confusion on switching intention. Results of the two experiments further confirm the relationships found in the survey.

Originality/value

This study develops and validates a mediation and moderation model which expectedly serves as a framework to better explain consumer switching intention on social commerce platforms. The study also offers fresh insights into consumer switching intention in the unique context of social commerce in an emerging market (i.e. China), which has been largely ignored in the prior literature.

Details

Information Technology & People, vol. 37 no. 1
Type: Research Article
ISSN: 0959-3845

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Book part
Publication date: 9 November 2020

Savuti Henningsen, Natasha Pauli and Chanchhaya Chhom

The effects of environmental change are becoming more noticeable in the Lower Mekong Basin, where there is growing pressure on the agriculture-based livelihoods of communities…

Abstract

The effects of environmental change are becoming more noticeable in the Lower Mekong Basin, where there is growing pressure on the agriculture-based livelihoods of communities living along the mainstream of the Mekong River. This chapter presents an investigation of temporal seasonal variability in four communities of Kratie Province, Cambodia, including identification of locally developed strategies to adapt to temporal changes in weather patterns. A mixed-methods approach was adopted, combining historical hydrometeorological data with participatory seasonal calendars and daily routine diaries. Seasonal calendars were compiled from nine workshops across four villages in Kratie Province, and daily diaries were collected from seven individuals across three villages. The results indicate that patterns in rainfall, flooding and drought have become more variable due to the impacts of environmental change; a phenomenon that will likely continue into the future. Without effective, locally appropriate adaptation measures, changing weather patterns will likely continue to have adverse impacts on communities in the region due to their reliance on reliable seasonal rainfall and flooding events for crop cultivation. Households and communities in the study region have already developed a number of approaches to mitigate the adverse impacts of environmental change. This research also reiterated the importance of incorporating both local knowledge and scientific data to gain the most accurate understanding of the impacts of environmental change in a given region.

Details

Climate-Induced Disasters in the Asia-Pacific Region: Response, Recovery, Adaptation
Type: Book
ISBN: 978-1-83909-987-8

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Book part
Publication date: 1 September 2022

Thiện Nguyễn Hoàng

This chapter provides information on the development of Vietnamese education under the influence of global forces based on the analysis of relevant education research and policies

Abstract

This chapter provides information on the development of Vietnamese education under the influence of global forces based on the analysis of relevant education research and policies using Wolhuter’s frameworks. In the process of coming up with ways to develop education in the face of different influences of globalization, besides having reactions with patterns commonly found in countries around the world, Vietnam also has responses that reflect its own political, sociocultural and economic characteristics. The state still plays a controlling role in education at all levels and many culture-related features that have existed throughout the country’s history have hardly changed, namely aspects related to teachers, learners and teaching and learning methods. To sustain its education in the globalized era, Vietnam must make more efforts in various aspects such as the link between education and employment, the logic of education objectives, the feasibility and appropriateness of curricula, quality of education, especially of higher education and equality in education for underprivileged groups.

Details

World Education Patterns in the Global South: The Ebb of Global Forces and the Flow of Contextual Imperatives
Type: Book
ISBN: 978-1-80382-681-3

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Article
Publication date: 17 February 2023

Hanh Minh Thai, Khue Ngoc Dang, Normaziah Mohd Nor, Hien Thi Nguyen and Khiem Van Nguyen

This study aims to investigate the relationship between corporate tax avoidance and stock price crash risk and the moderating effects of corporate governance.

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Abstract

Purpose

This study aims to investigate the relationship between corporate tax avoidance and stock price crash risk and the moderating effects of corporate governance.

Design/methodology/approach

This study investigates the relationship between corporate tax avoidance and stock price crash risk using the sample consisting of listed firms in Vietnam for the period of 2011–2020 using panel regressions.

Findings

The authors find that there is a positive relationship between tax avoidance and stock price crash risk. Foreign ownership weakens the impacts of tax avoidance on stock price crash risk, while managerial ownership strengthens the impacts. Female Chief Executive Officers (CEOs) and female chairpersons weaken this relationship. Board gender diversity and state ownership have insignificant moderating impacts.

Practical implications

These findings could help the stock market build better internal monitoring mechanisms to reduce the impacts of tax avoidance on future stock price crash risk. Investors can recognize the characteristics of corporate governance, especially foreign ownership, managerial ownership, female CEOs and female chairpersons when making investment decisions. The policy makers should consider policies to attract foreign investment and support women entrepreneurship.

Originality/value

This paper contributes to the literature on the impacts of tax avoidance on stock price crash risk in emerging countries. This paper is the first to investigate the influence of corporate governance mechanisms including state ownership, foreign ownership, female CEOs and chairpersons and board gender diversity on this relationship.

Details

International Journal of Emerging Markets, vol. 20 no. 1
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 13 May 2024

Vu Hong Son Pham, Nghiep Trinh Nguyen Dang and Nguyen Van Nam

For successful management of construction projects, a precise analysis of the balance between time and cost is imperative to attain the most effective results. The aim of this…

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Abstract

Purpose

For successful management of construction projects, a precise analysis of the balance between time and cost is imperative to attain the most effective results. The aim of this study is to present an innovative approach tailored to tackle the challenges posed by time-cost trade-off (TCTO) problems. This objective is achieved through the integration of the multi-verse optimizer (MVO) with opposition-based learning (OBL), thereby introducing a groundbreaking methodology in the field.

Design/methodology/approach

The paper aims to develop a new hybrid meta-heuristic algorithm. This is achieved by integrating the MVO with OBL, thereby forming the iMVO algorithm. The integration enhances the optimization capabilities of the algorithm, notably in terms of exploration and exploitation. Consequently, this results in expedited convergence and yields more accurate solutions. The efficacy of the iMVO algorithm will be evaluated through its application to four different TCTO problems. These problems vary in scale – small, medium and large – and include real-life case studies that possess complex relationships.

Findings

The efficacy of the proposed methodology is evaluated by examining TCTO problems, encompassing 18, 29, 69 and 290 activities, respectively. Results indicate that the iMVO provides competitive solutions for TCTO problems in construction projects. It is observed that the algorithm surpasses previous algorithms in terms of both mean deviation percentage (MD) and average running time (ART).

Originality/value

This research represents a significant advancement in the field of meta-heuristic algorithms, particularly in their application to managing TCTO in construction projects. It is noteworthy for being among the few studies that integrate the MVO with OBL for the management of TCTO in construction projects characterized by complex relationships.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 5 October 2023

Diem-Trang Vo, Nguyen Quynh Mai, Long TV Nguyen, Nguyen Hoang Thuan, Duy Dang-Pham and Ai-Phuong Hoang

The role of customers has moved from reactive to proactive, and they require more control over digital touchpoints. The quest for authenticity is their response to the dark side…

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Abstract

Purpose

The role of customers has moved from reactive to proactive, and they require more control over digital touchpoints. The quest for authenticity is their response to the dark side of interactive marketing – forms of faking, manipulation and exploitation. Authenticity becomes a key topic in interactive marketing as it reflects how customers assess digital touchpoints. However, there is a lack of comprehensive knowledge of authenticity in the interactive environment.

Design/methodology/approach

This article consolidates the authenticity studies in various digital touchpoints using the entity-referent correspondence framework. This research employs bibliometric analysis and thematic analysis of 103 articles in the last 15 years.

Findings

Five research clusters are identified: (1) human, (2) brand-generated content, (3) user-generated content, (4) branded platforms and (5) new technologies-based touchpoints (artificial intelligence, augmented reality and virtual reality). Most interactive marketing studies focus on human and content authenticity, and new technologies-based touchpoints lack comprehensive conceptualization. The review synthesizes the types of authenticity used in each touchpoint and highlights the importance of true-to-creator-self and true-to-customer-self in customer evaluation. We further propose a research framework with four antecedent groups and outcomes.

Practical implications

Our research supports managers by highlighting the type of authenticity prioritized in each touchpoint's development.

Originality/value

To answer the call from interactive marketing researchers, this research highlights the distinct definitions of authenticity at various digital touchpoints rather than looking at the overall brand. Trends, gaps and future research agenda of the authenticity concept in technology adoption and customer behavior are discussed.

Details

Journal of Research in Interactive Marketing, vol. 18 no. 3
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 17 January 2022

Thu Trang Thi Ngo, Hong Quan Nguyen, Timothy Gorman, Quang Ngo Xuan, Phuong Lan Thi Ngo and Ann Vanreusel

Drought and salinity intrusion aggravated by climate change threaten agricultural livelihoods in Viet Nan's Mekong Delta. In response, authorities have built water management…

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Abstract

Purpose

Drought and salinity intrusion aggravated by climate change threaten agricultural livelihoods in Viet Nan's Mekong Delta. In response, authorities have built water management infrastructure for irrigation and salinity protection. This study assessed the impact of one such project, the Ba Lai dam in Ben Tre province, on the livelihoods of aquaculture farmers.

Design/methodology/approach

This study uses the Sustainable Livelihoods Framework to assess the impact of the Ba Lai dam on the livelihood capitals of 18 farming households in four communes, located both upstream and downstream of the dam.

Findings

The authors find that, apart from some positive effects, the dam has also brought negative environmental consequences, such as increased water pollution. The authors also find that farmers have responded to the changes by adapting their livelihood practices.

Research limitations/implications

The samples were relatively small, encompassing four communes in Ben Tre province. On the other hand, this case study is instructive to the many ongoing infrastructure projects in the Vietnamese Mekong Delta.

Social implications

The project have caused an increase in water-related social conflict.

Originality/value

The case of the Ba Lai dam provides a cautionary example for infrastructure-based water management plans, both in Viet Nam and more broadly. The study suggests the need to strengthen community participation and prioritize impacts of farmers' capital assets when constructing water management infrastructure for climate change adaptation.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 13 no. 3
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 1 June 1999

George K. Chacko

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the…

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Abstract

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 11 no. 2/3
Type: Research Article
ISSN: 1355-5855

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