Search results

Amidst calls for more research that combines the concepts of identity and strategy, particularly in a public sector context, this study explored the identity dynamics between two groups of managers within a multi-level perspective in a government department. The aim of this study is to provide a dynamic and holistic view of how middle manager identity is experienced and how best to utilise middle managers and their abilities.

Through a practice-based perspective, the study used a case study design, and 26 in-depth interviews were conducted with 2 groups, namely directors and middle managers.

Findings revealed that, whilst participating middle managers were viewed as critical strategists, there was a misalignment of expectations between directors and middle managers, and this reflected an ambiguous and complex environment where middle managers were situated. The findings also reflected tensions and power dynamics evident between middle managers and their direct supervisors, and these shaped the way in which middle managers responded to or were influenced by such tensions. Our research confirms the dynamic nature of identity at a multi-level perspective.

The findings of the current study may be useful in providing insight into how middle managers can be utilised to the best of their ability within a public sector department.

The study contributes to strategy-identity studies using a practice-oriented lens in an under-explored government context. We present a better understanding of the reciprocal tensions and inter-relationships between identity and strategy from the perspective of two levels and explore how this affects strategy practices and processes.

This study offers insight into how individuals in non-managerial positions make sense of a strategic change as it unfolds. We explore the dynamic aspects of how these individuals perceive and engage with the evolving process, and how shared strategic understanding is created. The study aimed to bridge the gap between structure and action by highlighting the agency of faculty staff members, during strategic change, in a business school context.

The study utilized a longitudinal, real-time, inductive approach based on a single explanatory case study to describe how phenomena change over time in context, focusing on faculty staff members in non-managerial positions. Qualitative data was collected in three phases involving real-time reflective diaries and observations, interviews, and documentation. A combinatory process-practice ontology, was adopted, complemented by a “temporal lens” to capture the strategic change process as it unfolded.

The authors present a temporal process model of strategic change and identify four enabling factors through which shared sensemaking was achieved during the change process. Additionally, the study explores the role of tensions and dissonance in fostering reflection and progress within the context of organizational change.

Findings contribute to the concept of shared sensemaking, and we illustrate how a change process is enabled through the interplay of dynamic (less visible) practices and static (prescriptive) elements of a change process. We contribute towards theory development through a more comprehensive understanding of contextual dynamics and how change processes unfold and interweave, by considering process, structure, and context.

To advance marketing research and practice, this study aims to examine the application of the innovative, mobile-applicable neuroimaging method – mobile functional near-infrared spectroscopy (mfNIRS) – in the field of marketing research, providing comprehensive guidelines and practical recommendations.

A general review and investigation of when and how to use mfNIRS in business-to-consumer and business-to-business marketing settings is used to illustrate the utility of mfNIRS.

The research findings help prospective marketing and consumer neuroscience researchers to structure mfNIRS experiments, perform the analysis and interpret the obtained mfNIRS data.

The application of mfNIRS offers opportunities for marketing research that allow the exploration of neural processes and associated behaviour of customers in naturalistic settings.

The application of mfNIRS as a neuroimaging method enables the investigation of unconscious neural processes that control customer behaviour and can act as process variables for companies.

This is one of the first studies to provide comprehensive guidelines and applied practical recommendations concerning when and how to apply mfNIRS in marketing research.