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Cross-border e-commerce in China has been booming in recent years. This paper aims to study pricing in Chinese cross-border e-commerce companies and focuses on the baby food market, which is simply examined as a case study to highlight broader implications. In this intensely competitive sector, the biggest challenge faced by such companies is ensuring that they are in a position to be able set prices in the short-term to maximize their competitive advantage and profitability. The study of pricing will help management to make correct operational decisions.

This study utilizes transaction data, which were obtained from the Taobao e-commerce platform. Taobao is the largest e-commerce retail platform in the world. We analyzed factors, including business models, homogeneity, reputation ratings and sales volumes, which may affect pricing.

This study found that consumers in the baby food sector of Chinese cross-border e-commerce are not price-sensitive. Consumers are reputation-rating-sensitive. The reputation ratings of sellers affect the price dispersion in e-commerce markets. The Core Price Dispersion Rate Model not only considers the prices but also takes sales volumes into account in the calculations. Finally, based on Gaussian processes, a model was developed for price forecasting in the area of cross-border e-commerce. The experimental results show that the proposed method is highly valuable for price forecasting.

This study provides a novel understanding of the baby food sector in the Chinese cross-border e-commerce market by examining the business model, price dispersion, reputation rating and correlation between the reputation of sellers, prices and sales volume. Furthermore, a model for price forecasting is proposed.

This study aims to investigate the effects of servicescape on customer satisfaction and loyalty – centered on social interaction and service experience in the café setting.

Data for this study were collected from approximately 1,800 customers at 185 coffee stores located in the three largest cities in Vietnam through the self-administered questionnaires.

The research findings pointed out the significant impacts of café servicescape on social interaction quality, including customer-to-employee interaction (CEI) and customer-to-customer interaction (CCI). Social interactions and servicescape were shown to remarkably influence customer experience quality, customer satisfaction and loyalty. Moreover, the study confirmed the interrelation between service experience, satisfaction and loyalty in the café setting.

This study provides marketers and service managers a deeper understanding of improving customer satisfaction and loyalty through the control of servicescape attributes and social interactions in café contexts.

This research explores the significant impacts of café servicescape on social interaction quality (CEI and CCI). Additionally, it provides insights within the role of social interactions to customer’s affective and behavioral responses in service settings, especially the CCI quality.

Surveys developments in legislation governing real estate transactions in France. Offers a brief analysis of the principal legal entities available and the forms of marketing for which they provide. Examines the various customary and specific forms of credit available. Deals with only the most commonly occurring aspects of real estate financing.

The present study aims to use the qualitative approach of soft laddering to gather insight into both risk perception and subsequent marketing strategies of medical tourism. Medical tourism has recently started to spark interest of marketing researchers and has been a frequently discussed topic by both journalists and physicians. Nevertheless, there are only few marketing studies offering in-depth research on the phenomenon of medical tourism. In the present article, we will concentrate on the central notion of risk inherent to any medical procedure and a fortiori to surgery in the so-called Third World countries. Because medical tourism is a product to be sold to costumers, the perceived risk needs to be dealt with on the marketing level.

In the present study, the qualitative approach of soft laddering was used with 23 participants from France and 22 participants from Quebec to gather insight into both risk perception and subsequent marketing strategies of medical tourism.

The results show significant differences in consumer behavior between the two nationalities involved. We will see how these differences are related to underlying values as well as different reasons and constraints to purchase.

The results could help developed countries’ government to implement health policy.

Qualitative research does not often use soft laddering, which was used in this paper. Moreover, this qualitative approach has some advantages as the number of chains, as well as the frequencies of selection and the diversity of elements quoted by consumers (kinds of risks, values and consequences of the choices made).

Today we are in an “information society”. Live information is strategic both for the customer and the portfolio manager. This means that the best way to fight against risk is to act and react very quickly. This way of thinking leads to short‐term planning process. This paper presents the place of portfolio management in the short‐term planning process in France. Today, portfolio management is greatly influenced by institutional organisation and new technologies. New competences are needed, new competitors and new strategies appear (for bankers) and generate a new organisation of this industry as a whole.