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Available. Open Access. Open Access
Article
Publication date: 1 August 2019

Nadine Strauss and Christopher Holmes Smith

The purpose of this paper is to research how corporate communication regarding a specific corporate event (i.e. Tesla’s tweets about a new product) as well as the framing of both…

14273

Abstract

Purpose

The purpose of this paper is to research how corporate communication regarding a specific corporate event (i.e. Tesla’s tweets about a new product) as well as the framing of both the event itself and the market reactions therewith in the news media influence the formation of the share price of the respective company over time. In so doing, the study provides insights into the nature of market-moving information and the role of financial news flows in shaping market reactions in today’s high-frequency news and information environment.

Design/methodology/approach

Using a multi-method case study approach, combining quantitative intraday event studies with a qualitative text analysis of financial online news and tweets by Elon Musk and Twitter, the authors shed light on the complex interaction between market events, financial information and stock market reactions. The analysis covers a period of four days, encompassing the announcement and introduction of the new battery pack for Model S and X by Tesla as well as the accompanying and follow-up reporting by the financial news media.

Findings

Findings show that market reactions are driven by business events and expectations among the market rather than the follow-up reporting by financial news media. Financial online news instead seems to heavily rely on Elon Musk’s attention-triggering news to sustain its 24-h airtime with a variety of reporting tools, keeping the highly demanded audience engaged. Eventually, Twitter accounts of media visible companies and personalities, such as Tesla and its CEO Elon Musk, have been found to be useful market information sources for day traders and shareholders to trade at a profit.

Originality/value

The study is a response to recent discussions about the legitimacy of Twitter communication by CEOs or representatives of listed companies. The findings show that Twitter communication needs to be well considered in light of strict market regulations (e.g. SEC in the USA) regarding insider-trading and the publication of market-relevant information. In addition, corporate financial communication should avoid impetuous communication via social media channels as this could have deterrent effects on the market valuation of a listed company.

Details

Corporate Communications: An International Journal, vol. 24 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 14 July 2020

Nadine Strauß, Laura Alonso-Muñoz and Homero Gil de Zúñiga

The purpose of this study is to identify the structural processes that lead citizens to escape their common social circles when talking about politics and public affairs (e.g…

1404

Abstract

Purpose

The purpose of this study is to identify the structural processes that lead citizens to escape their common social circles when talking about politics and public affairs (e.g. “filter bubbles”). To do so, this study tests to what extent political attitudes, political behavior, news media consumption and discussion frequency affect discussion network heterogeneity among US citizens.

Design/methodology/approach

Supported by the polling group Nielsen, this study uses a two-wave panel online survey to study the antecedents and mechanisms of discussion network heterogeneity among US citizens. To test the hypotheses and answer the research questions, ordinary least squares (OLS) regressions (cross-sectional, lagged and autoregressive) and mediation analyses were conducted.

Findings

The findings imply that political discussion frequency functions as the key element in explaining the mechanism that leads politically interested and participatory citizens (online) as well as news consumers of traditional and online media to seek a more heterogeneous discussion network, disrupting the so-called “filter bubbles.” However, mediation analyses also showed that discussion frequency can lead to more homogenous discussion networks if people score high on political knowledge, possibly reflecting the formation of a close network of political-savvy individuals.

Originality/value

The survey data give important insights into the 2016 pre-election situation, trying to explain why US citizens were more likely to remain in homogenous discussion networks when talking about politics and public affairs. By using two-wave panel data, the analyses allow to draw tentative conclusions about the influential and inhibiting factors and mechanisms that lead individuals to seek/avoid a more heterogeneous discussion network.

Details

Online Information Review, vol. 44 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

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Article
Publication date: 1 December 2023

Nadine Strauß and Markos Mpadanes

In today's risk society, foundations are essential for sustaining democracies. However, the proof of a value-creating function of foundations is rarely assessed. Therefore, this…

101

Abstract

Purpose

In today's risk society, foundations are essential for sustaining democracies. However, the proof of a value-creating function of foundations is rarely assessed. Therefore, this study uses sensemaking theory and the communication value framework to explore to what extent a foundation achieved its overall mission in tackling societal challenges as opportunities.

Design/methodology/approach

This study employs a case study approach of a Swiss foundation. Through 20 semi-structured interviews with key stakeholders, insights about the value-creating function of the foundation were gained, showing how strategic communication activities contributed to the foundation's overall mission in various spheres of action.

Findings

The stakeholders overall identified a value-creating function of the foundation. The feedback obtained from the interviews could be structured along the lines of the communication value framework, with minor adjustments, showing that the foundation brought about value through its strategic communication regarding tangible assets (e.g. publicity), intangible assets (e.g. unique reputation), room for maneuver (e.g. renowned network) and opportunities for development (e.g. new formats). However, on each level, value-limiting factors have also been identified (e.g. limited publicity).

Originality/value

This study is the first to employ sensemaking theory to assess a foundation's value-creating function in achieving its overall mission by interviewing direct stakeholders. It is also one of the few studies in the field that analyzes strategic communication of foundations. Thus, this study adds methodological, theoretical and practical knowledge to foundation communication, value-creation and strategic communication management.

Details

Journal of Communication Management, vol. 28 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 5 February 2018

Nadine Strauß

The purpose of this paper is to develop a synthesis for investor relations (IR) research on how to understand, conceptualize and build trust relationships between companies and…

2108

Abstract

Purpose

The purpose of this paper is to develop a synthesis for investor relations (IR) research on how to understand, conceptualize and build trust relationships between companies and the financial community within the practice of IR. In doing so, a working definition of the role of trust for IR, a conceptual model as well as strategies on how to establish, maintain and foster trust relationships within IR are proposed. Furthermore, a brief research alley is sketched to inspire more corporate communication scholars to conduct empirical studies in this field of research.

Design/methodology/approach

The paper is based on a thorough literature review on empirical and theoretical work in the field of IR, strategic financial communication as well as related disciplines such as public relations, marketing and business research. Furthermore, the literature from other disciplines dealing with trust in the organizational context (economics, psychology, sociology) has been reviewed to develop a working definition for the role of trust in IR.

Findings

The following supposition for the role of trust in IR has been worked out: “Trust relationships within investor relations manifest themselves on a micro-, meso-, and macro-level and involve interactions with various individual actors, groups of people, organizations, institutions, and systems. Within these trust interactions, investor relations presents itself simultaneously three-fold: as a discipline, an organization and as individual practitioners.”

Practical implications

To support the establishment, maintenance and fostering of trust relationships, IR needs to provide honest, transparent, comprehensive and coherent information to be in continuous, direct and mutual contact with stakeholders (e.g. investors, analysts, CEOs) and to endeavor a fair representation of the company in the media and among the public.

Originality/value

Facing recent changes in the media, regulatory and corporate environment, this conceptual paper provides a thorough discussion of the role of trust in the field of IR. The working definition, the conceptual model as well as the practical strategies to build trust relationships provided in this paper might help IR to overcome these challenges. The call for more research in this area and the actual employment of the suggested trust building strategies might contribute to fostering trust relationships in the financial markets, thereby contributing to a more sustainable financial system in the long run.

Details

Corporate Communications: An International Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 2 October 2017

Nadine Strauß and Toni G.L.A. van der Meer

The purpose of this paper is to investigate the relationships of news media coverage and the performance of initial public offerings (IPOs) in Germany. The aim is to find out how…

763

Abstract

Purpose

The purpose of this paper is to investigate the relationships of news media coverage and the performance of initial public offerings (IPOs) in Germany. The aim is to find out how media attention, media sentiment, corporate information, and recency of news are related to the flotation performance of firms that go public.

Design/methodology/approach

50 IPOs that went public in Germany between January 2011 and December 2015 were investigated. In total, 3,644 German speaking articles dealing with the IPOs were manually analyzed. Hierarchical OLS regressions were performed to find out how news media variables relate with the flotation performance of German IPOs (cf. underpricing, share price percentage gain after second day of trading). It was furthermore distinguished between news media coverage six days prior to the IPO and coverage on the day of the IPO itself.

Findings

While more media attention devoted to the IPOs on the day of their flotation might lead to a share price percentage gain after the second day of trading, negativity in the news media and information about new products and products of the IPO firm might be negatively related with their flotation performance. However, information about the strategy change of the IPO firms seems to be positively related with the underpricing of IPOs. Furthermore, news media coverage on the day of the IPO itself seems to be more influential for the flotation performance with regard to negative sentiment and information about new products.

Practical implications

Financial communication professionals should manage media representations of IPO firms before and on the day of the IPO itself. In this vein, negative media coverage should be prevented and information about new products and products of the IPO firm should be considered with caution. Instead, talking about the strategy of the IPO firm might be advantageous for the flotation performance.

Originality/value

This study evolved from a lack of empirical research on the interrelationships between news media and stock market prices in communication science, particularly with regard to IPOs. The study contributes to previous research in paying attention to corporate information and the recency of news when trying to explain IPO performances. The findings of this study provide implications for strategic financial communication and the role of managing news media of firms that go public.

Details

Corporate Communications: An International Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 6 February 2017

Nadine Strauβ and Jeroen Jonkman

The purpose of this paper is to find out how issue management and media monitoring is exercised in the digital age to anticipate crises. More specifically, it was investigated how…

4053

Abstract

Purpose

The purpose of this paper is to find out how issue management and media monitoring is exercised in the digital age to anticipate crises. More specifically, it was investigated how these practices differ across communication professionals, organizations, and sectors in the Netherlands. Organizations are nowadays confronted with a fast-changing environment. Anticipating dicey issues, being in control of the flow of messages, and managing various stakeholders on diverse channels becomes a primary concern for organizations these days.

Design/methodology/approach

The study relies on qualitative interviews with 17 communication professionals working in various industrial sectors in the Netherlands. Professionals were recruited from distinct organizations and from diverse sectors, including media, public affairs, technology, consultancy, municipality, lottery, oil/gas, cultural, insurance, and the financial industry. The interview data were analyzed by means of an inductive analysis and in-depth reading.

Findings

Practitioners seem to acknowledge the importance of issue monitoring. However, professionals differ with regard to their expertise in online media monitoring, depending on the sector they work for. Stakeholder mapping and the monitoring of competitors has been found to be crucial for issue management, but also to vary among large and small organizations. Eventually, monitoring in times of crises was seen indispensable. It also has the potential to empower practitioners within their organizations.

Originality/value

New technologies, external services, and automized monitoring processes have facilitated issue monitoring for professionals to a great extent, making it possible to analyze great amounts of data efficiently in short time and with fewer resources. Furthermore, the focus of media monitoring is increasingly moving toward the online sphere, including the active engagement of stakeholders. Eventually, the empowerment of practitioners through online monitoring practices in times of crises can be considered as a further step toward the positioning of communication professionals within the dominant coalition.

Details

Journal of Communication Management, vol. 21 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

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Book part
Publication date: 21 September 2017

Danielle Docka-Filipek

The following ethnographic study was conducted to better understand the site-specific, qualitative impact of organizational, taken-for-granted assumptions and practices regarding…

Abstract

Purpose

The following ethnographic study was conducted to better understand the site-specific, qualitative impact of organizational, taken-for-granted assumptions and practices regarding gender and family life in the reproduction of on-the-ground gender inequality. More specifically, this case study considers the consequences of organizational assumptions consistent with Bem’s (1993) three “lenses of gender” – androcentrism, essentialism, and polarization – on direct service provision for homeless clients in a small, faith-based, social service provider.

Methodology/approach

Interview and participant-observation data were gathered during time spent volunteering with Integrity Intervention (pseudonym): a small liberal Methodist outreach ministry for the homeless. Data collection was guided by the following question: How do Integrity Intervention’s cultural models (or “schemas”) for gender and family life shape the ways the organization becomes a gendered social space?

Findings

I find that expectations for client behavior were deeply gendered, in a manner consistent with the “lenses of gender.” Additionally, normative expectations for subordinate masculinities were also informed and crosscut by race and class marginalization. Ultimately, my findings suggest that the “lenses of gender” may be imbued with class and race-specific interpretive meaning. I delineate forms of site-specific gendered, racialized, and classed cultural schemata for understanding poverty and homelessness, and explain how they ultimately work together to preclude inclusive and gender-equitable service provision.

Limitations

This study is limited to providers and participants in one particular nonprofit organization.

Originality/value

The conclusions of the study bear implications for understanding the various forms through which gender inequality is reproduced – particularly in settings of faith-based social service provision.

Details

Discourses on Gender and Sexual Inequality
Type: Book
ISBN: 978-1-78743-197-3

Keywords

Available. Open Access. Open Access
Article
Publication date: 11 July 2023

Mariusz Soltanifar, Mathew Hughes, Gina O’Connor, Jeffrey G. Covin and Nadine Roijakkers

While extant literature has advanced our understanding of senior and middle managers in corporate entrepreneurship, studies have only recently attended to the role of…

4473

Abstract

Purpose

While extant literature has advanced our understanding of senior and middle managers in corporate entrepreneurship, studies have only recently attended to the role of non-managerial employees (NMEs). These organizational members bring ideas, resources and energy to the pursuit of innovative opportunities, yet the determinants of their entrepreneurial behavior are poorly understood.

Design/methodology/approach

The authors performed a systematical literature review on the subject of NMEs in corporate entrepreneurship to identify gaps and recommend an agenda for future research.

Findings

The review revealed gaps regarding (1) the distance of NMEs from decisions on corporate strategic intent, (2) agentic choices made by NMEs to use their subject matter expertise for their employers' benefit, and the influences of (3) job characteristics and (4) organizational infrastructural support of entrepreneurial behavior.

Originality/value

The authors present a theoretical framework and directions for future research.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 11
Type: Research Article
ISSN: 1355-2554

Keywords

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Article
Publication date: 10 October 2016

Nadine Desrochers, Audrey Laplante, Kim Martin, Anabel Quan-Haase and Louise Spiteri

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. The purpose of this paper is to explore social tagging…

878

Abstract

Purpose

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. The purpose of this paper is to explore social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

Design/methodology/approach

A layered and nested case study approach was used to analyse data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming and its derivative products. The analysis of tagging practices in each of the four online platforms is nested within the top-level case study. Casino Royale was conceptualized as a cultural product (the book), its derived products (e.g. movies, theme songs), as well as a keyword in blogs. A qualitative, inductive, and context-specific approach was chosen to identify commonalities in tagging practices across platforms whilst taking into account the uniqueness of each platform.

Findings

The four platforms comprise different communities of users, each platform with its own cultural norms and tagging practices. Traditional access points in the library catalogues focused on the subject, location, and fictitious characters of the book. User-generated content across the four platforms emphasized historical events and periods related to the book, and highlighted more subjective access points, such as recommendations, tone, mood, reaction, and reading experience. Revealing shifts occur in the tags between the original book and its cultural derivatives: Goodreads and library catalogues focus almost exclusively on the book, while Last.fm and WordPress make in addition cross-references to a wider range of different cultural products, including books, movies, and music. The analyses also yield apparent similarities in certain platforms, such as recurring terms, phrasing and composite or multifaceted tags, as well as a strong presence of genre-related terms for the book and music.

Originality/value

The layered and nested case study approach presents a more comprehensive theoretical viewpoint and methodological framework by which to explore the study of user-generated metadata pertaining to a range of related cultural products across a variety of online platforms.

Details

Journal of Documentation, vol. 72 no. 6
Type: Research Article
ISSN: 0022-0418

Keywords

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Article
Publication date: 13 July 2018

Oana Maria Pop, Sara Leroi-Werelds, Nadine Roijakkers and Tor W. Andreassen

The purpose of this paper is to propose a typology of institutions enabling or constraining customer centricity and value co-creation in service ecosystems; illustrate the various…

1919

Abstract

Purpose

The purpose of this paper is to propose a typology of institutions enabling or constraining customer centricity and value co-creation in service ecosystems; illustrate the various types of institutions with examples from healthcare; and provide case study evidence on how pharmaceutical companies react to and induce institutional change.

Design/methodology/approach

First, a typology of institutions enabling or constraining customer centricity and value co-creation is proposed and illustrated with examples from healthcare. Next, to clarify how companies deal with these institutions by reacting to or inducing institutional change, two case companies from the pharmaceutical industry are described.

Findings

The research identifies and illustrates nine types of institutions (culture, structure, processes, metrics, language, practices, IP, legislation and general beliefs) grouped by three levels of analysis (micro, meso and macro). Furthermore, the findings of the two case studies indicate that companies react to, but also proactively induce, institutional change.

Research limitations/implications

The investigation is limited to two case studies.

Practical implications

Organizations need to understand the micro-, meso- and macro-level institutions of their service ecosystem; react to institutional changes imposed by other actors; and proactively change institutions by breaking, making or maintaining them.

Social implications

Pharmaceutical companies can improve patient well-being by inducing institutional change.

Originality/value

This research develops a mid-range theory of service ecosystem institutions by developing a typology. This typology is empirically examined in a healthcare context.

Details

Journal of Service Management, vol. 29 no. 4
Type: Research Article
ISSN: 1757-5818

Keywords

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