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1 – 8 of 8Mahnoor Khan, Nabeel Nisar Pathan, Nabeela Arain and Qamarunnisa Aziz
After completion of the case study, the students will be able to analyze the role of industry in strategic decision-making, examine the information and make judgments with the use…
Abstract
Learning outcomes
After completion of the case study, the students will be able to analyze the role of industry in strategic decision-making, examine the information and make judgments with the use of different models such as political, economic, social, technological, environmental & legal (PESTEL) and Porter’s five forces and formulate a marketing strategy for the future move of Diwan & Co. using the Company, Competitors, and Customers (3Cs) model.
Case overview/synopsis
This case study is about young entrepreneur Mr Mansha Ram, who was working in the battery industry and was contemplating launching a new product. A gap was found after extensive research. The research showed that there is a gap between sustainable, reliable and cost-efficient batteries in the market that must be filled. To discuss this opportunity, a meeting was called where all managers talked about their concerns, considering the cost constraint as well as shifts in Pakistani battery industry trends. Ram was a key person who had to decide whether to launch the product or not. Should he go for a new initiative and launch lithium-ion batteries or capitalized on existing technology, which was lead acid batteries? Which path should he take considering all the macroenvironmental factors, electric vehicles or renewable energy?
Complexity academic level
This case study can be taught in the final year of undergraduate classes and the first year of MBA classes. This case study is particularly designed for students to understand how a company makes decisions while keeping in view the macro- and microbusiness environment. Even if some businesses do not have cost constraints, these businesses still face the impact of other factors on their businesses, for that purpose, the case study will provide insights into why a comprehensive industry analysis is important. Furthermore, this case study keeps in view the competitiveness of the market and its impact on the decision-making of companies.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
Details
Keywords
- Marketing
- Strategic management
- Marketing models
- Competitive strategy
- Business development
- Sustainable development
- Strategic marketing
- Marketing management
- Growth strategy
- Market dynamics
- Strategic decision-making
- Industry trends
- Industry analysis
- Sustainability
- PESTEL analysis
- Porter’s five forces
- 3Cs model
- Competitive landscape
Nabeel Nisar, Ali Raza, Qamarunisa Aziz, Mahnoor Khan and Attaullah Jatoi
The learning outcomes are as follows: first, to understand the significance of Agri-tech solutions in the future of agriculture. (Case Question 1) – evaluate the role of Agri-tech…
Abstract
Learning outcomes
The learning outcomes are as follows: first, to understand the significance of Agri-tech solutions in the future of agriculture. (Case Question 1) – evaluate the role of Agri-tech firms in promoting sustainable agricultural practices and enhancing productivity. (Case Question 1); second, to analyze the competitive landscape of the agriculture sector in Sindh. (Case Question 2) – assess how the competitive landscape influences Kissan Madadgar’s market entry strategy. (Case Question 2); third, to analyze and evaluate the strengths and weaknesses of Kissan Madadgar’s existing business model and product range in the context of entering a new market. (Case Question 3); fourth to identify key challenges facing the agriculture sector in Sindh. (Case Question 4) – identify potential opportunities in the evolving agriculture market. (Case Question 4) and assess the impact of challenges and opportunities on Kissan Madadgar’s business strategies. (Case Question 4); and fifth, to evaluate the advantages and disadvantages of different market entry strategies (online platform only, joint venture with international bodies, opening physical shops, developing a model farm, geographical mapping). (Case Question 5) – analyze the strategic fit of these options with Kissan Madadgar’s objectives and capabilities. (Case Question 5); formulate recommendations based on the best market entry strategy for Sindh. (Case Question 5).
Case overview/synopsis
In April 2023, Seema, the head of marketing at Kissan Madadgar, journeyed through the lush rice fields of Sindh, contemplating the province’s distinct agricultural landscape. Despite Kissan Madadgar’s success in Punjab, Khyber Pakhtunkhwa and Gilgit Baltistan, entering Sindh presented a set of unique challenges. The province’s linguistic diversity, with various dialects of Sindhi spoken in key agricultural regions, posed a significant communication barrier. Additionally, farmers in Sindh grappled with limited water access, reliance on expensive solar tube wells and crippling debt due to high-interest loans from traditional lenders. Competing against well-established local agro-tech players, such as BaKhabar Kissan and Farmdar, further complicated the task of gaining trust and building brand recognition. Recognizing these hurdles, Seema partnered with Sukkur IBA University to conduct comprehensive research and develop a tailored entry strategy for the region. Potential entry strategies included maintaining an online-only model, forming joint ventures with international organizations, opening physical shops, establishing a model farm and adopting a cluster-wise entry approach. Each option had distinct advantages and challenges. As Seema found herself at the crossroads of decision-making, the urgency to craft a winning strategy for Kissan Madadgar’s entry into Sindh intensified. She knew that understanding Sindh’s unique market dynamics was crucial, as was assessing Kissan Madadgar’s strengths and weaknesses. Amidst strong local competition, Seema pondered the dilemma: Which entry strategy should Kissan Madadgar adopt to ensure not just a successful entry into Sindh but also sustainable growth and competitive advantage in the long run?
Complexity academic level
Undergraduate and Graduate (first year only)
Supplementary material
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
Details
Keywords
Nabeel Nisar, Ali Raza, Pashmina Nisar Pathan, Muhammad Muzamil Sattar and Ubedullah Memon
This investigation is based on the rich experiences of alumni from a reputable public higher education institution (HEI) in Pakistan. Its primary goal is to assess and investigate…
Abstract
Purpose
This investigation is based on the rich experiences of alumni from a reputable public higher education institution (HEI) in Pakistan. Its primary goal is to assess and investigate the relationship between the institution’s long-term sustainability strategies and alumni impressions. The inquiry aligns with the global changing landscape of HEIs, which demands more robust and marketing-driven strategies to achieve long-term sustainability through engaging various stakeholders.
Design/methodology/approach
The study employs a phenomenological research design to offer fresh insights into the effectiveness of alumni engagement practices. This research uses semi-structured interviews with nine alumni to contribute an interesting and important narrative regarding alumni’s experiences with engagement strategies.
Findings
The findings show that alumni strongly desire to maintain contact with their institution and support in various ways, thus signifying the importance of alumni engagement. In the broader context, alumni engagement can support HEIs to avoid the risks of losing education standards in financially strict times and achieve sustainable development.
Practical implications
By actively involving alumni, HEIs in Pakistan can support their sustainable development, strengthen their financial position, raise educational standards, access resources and more. This research provides a way for Public HEIs to attract external support to address the growing institution’s sustainability concerns and avoid the risk of deteriorating education.
Originality/value
The present research extends to the existing body of knowledge regarding Pakistan’s developing economy, while earlier studies have primarily concentrated on alumni studies from developed nations. The study has theoretically expanded the use of the stimulus-organism-response framework and introduced several new constructs not examined or utilized in earlier alumni studies.
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Muhammad Muzamil Sattar, Nabeel Nisar Pathan and Ali Raza
Entrepreneurship, Entrepreneurial Marketing and Services Marketing.
Abstract
Subject area
Entrepreneurship, Entrepreneurial Marketing and Services Marketing.
Study level/applicability
The New Wella Salon case (B) is suitable for teaching at MBA level and last-year students of undergraduate-level courses in services marketing and entrepreneurship.
Case overview
This case discusses the challenges faced by a young entrepreneur Mr Meer, who has successfully brought a new trend in the salon industry of Sukkur City. The new trend focuses on trendier and sophisticated services keeping in mind the changing mindset of consumer and services provided by leading salons of Pakistan. Though, the new salon has proved to be a great success. But recent developments have badly shaken the well-established brand. The most challenging issue was the loss of customers to competition, showing a negative sign for the future of this leading brand of local salon industry. He was confused and upset about the future of the leading salon brand of the local industry. He knew that he has to make some strategic decisions to secure his career and family business but appeared to be confused about how to operationalize these. He soon realized that word-of-mouth publicity and running a Facebook page would not be enough to promote his business effectively; so, he has to explore some new ways to promote his unique and nascent service other than advertising. But what should those be? To capture the growing demand of trendy services and scattered populations as a result of growing competition from similar salons, Meer has chalked down two different options: open another salon at a promising avenue and/or offer more services.
Expected learning outcomes
To identify and differentiate between traits of an entrepreneur and traditional businessman. To discuss how services companies can create and sustain competitive advantage. To understand the various strategic aspects of the small businesses that lever their decision-making. To work out strategic choices available to a new entrepreneurial firm, evaluate the alternatives and devise strategies for successful expansion of the business. To assess the usefulness of traditional and non-traditional marketing channels for promoting a small business.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 8: Marketing.
Details
Keywords
Nabeel Nisar, Ellisha Nasruddin and Yen Nee Goh
This practitioner paper intends to explore how Public Higher Education Institutions (PHEIs) in Pakistan could strategize alumni to encounter the financial sustainability…
Abstract
Purpose
This practitioner paper intends to explore how Public Higher Education Institutions (PHEIs) in Pakistan could strategize alumni to encounter the financial sustainability challenges and achieve their organizational potential relevant to academic, research and public services.
Design/methodology/approach
Employing a hermeneutic (interpretive) phenomenological approach, this study used interviews and focus group discussion data with 26 alumni from eight different PHEIs in Pakistan to explore their attitudes toward engagement with their institutions.
Findings
This study shows a clear shift in institutional strategies between the developing and developed economies regarding the importance and value given to alumni and engagement practices employed.
Practical implications
This study recommends that PHEIs in Pakistan can enjoy alumni engagement benefits to strengthen their organizational standing, provided they view alumni as a valuable entity and observe a proactive approach to engage alumni in a manner that may reflect the mutually beneficial and trustworthy relationship. Further, it would help institutions attain long-term financial sustainability, which is threatened by state-funding cuts and, more recently, COVID-19 pandemic-led recession.
Originality/value
Scholarship shows that institutions in the developed economies have built a strong bond with their alumni to seek their support. However, the voices of institutions from the developing economies have not been heard yet. In this regard, this study appears to highlight the current alumni engagement practices and how institutions could improve on them to strategize alumni for a sustainable future.
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Keywords
Lutfi Abdul Razak and Muhammad Nabil Saupi
The purpose of this paper is to elucidate the concept of ḍamān al-milkiyyah (ownership risk) and to assess its application in contemporary Islamic financial products and services.
Abstract
Purpose
The purpose of this paper is to elucidate the concept of ḍamān al-milkiyyah (ownership risk) and to assess its application in contemporary Islamic financial products and services.
Design/methodology/approach
The methodology adopted is that of descriptive research.
Findings
From an Islamic law of contract perspective, the concept of ḍamān al-milkiyyah is central to legitimate profit-making transactions and hence must be adhered to in practical applications of Islamic finance.
Research limitations/implications
This study should help motivate further investigation into the position of ḍamān al-milkiyyah among different parties in existing Islamic financial products and services.
Practical implications
Policymakers and regulators should ensure that Islamic financial products and services are structured in a way that does not allow parties to profit without adequately bearing the liability for potential loss.
Social implications
The condition of ḍamān al-milkiyyah as a source of legitimate profit reflects the idea that the role of finance in Islam is to promote and ensure social benefits.
Originality/value
This paper emphasizes the importance of ḍamān al-milkiyyah as a fundamental condition for profit in Islamic financial transactions.
Details
Keywords
Kamal Badar, Yasir Mansoor Kundi, Ahmad Nabeel Siddiquei and Ahmad Abualigah
Drawing on conservation of resources and social exchange theories, the authors build and test a theoretical model examining the association of environmentally-specific empowering…
Abstract
Purpose
Drawing on conservation of resources and social exchange theories, the authors build and test a theoretical model examining the association of environmentally-specific empowering leadership (ESEL) with green creativity as well as the mediating and moderating roles of green knowledge sharing behavior and green psychological climate, respectively, in this association.
Design/methodology/approach
Data were collected in three different waves from 265 employees working in three-, four- and five-star hotels located in major cities in Pakistan. EFA, CFA and PROCESS macro were utilized to validate the study's research model and to examine the hypotheses.
Findings
The results indicated that ESEL is positively associated with green creativity, and green knowledge sharing behavior is an effective underlying mechanism between the ESEL–green creativity association. Furthermore, this study’s findings suggested that green psychological climate moderates the direct and indirect associations such that the associations were stronger when green psychological climate was more positive rather than less positive.
Practical implications
The study provides important lessons to managers and policymakers about the benefits of ESEL to achieving green employee creativity within the hospitality sector and helps to contextualize the importance and relevance of addressing global challenges in light of the United Nations (UN) Sustainable Development Goals (SDGs).
Originality/value
The study is the first to explore the green adaptation of empowering leadership, its effects, mechanisms and boundary conditions.
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Keywords
Amina Rizwan, Shabana Naveed, Faisal Mustafa, Muhammad Shehzad Hanif, Aitzaz Khurshid and Talha Zubair Ahmad Khan
This study explores the adoption of crowdfunding in Pakistan, focusing on the challenges and opportunities within its unique entrepreneurial ecosystem. The research aims to…
Abstract
Purpose
This study explores the adoption of crowdfunding in Pakistan, focusing on the challenges and opportunities within its unique entrepreneurial ecosystem. The research aims to provide insights into the regulatory mechanisms, stakeholder engagement and institutional factors influencing crowdfunding adoption.
Design/methodology/approach
Seventeen semi-structured interviews were conducted using a purposive sampling technique. Data was collected from diverse stakeholders involved in the crowdfunding process including investors, entrepreneurs, platform owners and regulators.
Findings
The study identifies various challenges, including regulatory gaps, investor concerns, platform-related issues and systemic challenges such as political instability and weak institutions. These challenges hinder the effective implementation of crowdfunding in Pakistan. Moreover, the study highlights opportunities for financial inclusion, bridging the gap between investors and entrepreneurs, and leveraging Pakistan’s entrepreneurial landscape for crowdfunding growth. While several challenges were common to both developed and developing countries, the study also identified distinct challenges such as digital literacy, reliance on the undocumented economy, insufficient regulatory frameworks and investor mindset specific to developing countries.
Research limitations/implications
Since crowdfunding is an emerging phenomenon in Pakistan, this study had limitations as no official crowdfunding platform other than the Pakistan National Investor Portal had started operations. Therefore, this study involved only those stakeholders who were involved in designing regulatory sandbox suggestions. The sample size could be increased to include stakeholders from other developing countries in the future. This article, however, provides significant strategic guidance for policymakers in developing a framework to improve financial inclusion in development.
Practical implications
The study provides critical areas of concern for regulatory authorities for developing appropriate legislation to help overcome the challenges to the institutionalization of crowdfunding. This study also encourages stakeholders like investors and entrepreneurs to participate in crowdfunding while looking at the perspective of other parties.
Social implications
This research highlights the need for the Pakistani society to be well-informed about alternative investment opportunities, like crowdfunding. The micro, small and medium enterprises (MSME) sector, along with the government, can also explore the benefits of crowdfunding to address their lack of access to capital and enable the inclusion of an informal economy to reduce poverty in a developing country.
Originality/value
Crowdfunding is a new phenomenon in Pakistan, and the scope of its application in the MSME sector has not been thoroughly investigated. This study reveals how micro and small firms can use crowdfunding to boost their economic operations by overcoming challenges and taking advantage of fintech (financial technology) to achieve financial inclusion, leading to economic sustainability.
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