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Food ordering apps have registered phenomenal growth during the pandemic and will continue to register high growth in the years to come. This paper has three objectives: first, to differentiate between the sales funnel of traditional vs platform businesses; second, to understand the sales funnel optimization strategies of a leading food ordering app in India; and third, to draw lessons from these strategies to enable food ordering apps in particular, and platform businesses in general to achieve the goals of customer acquisition and retention in a highly competitive market.

The study is based on interviews conducted with company officials of two leading food delivery platforms in India, and a rich qualitative analysis of secondary data sources including news reports, government policies, reports and statistics from global consultancy firms. The interviews were analyzed to understand various stages of the sales funnel for the food ordering apps and the strategies implemented by the companies based on their understanding of the customer journey.

The findings of the study reveal that the sales funnel of a food ordering platform can be divided into three stages – top of the funnel (ToFu), middle of the funnel (MoFu) and bottom of the funnel. In the ToFu stage, the goal of the food ordering app is to create awareness about their brand and induce app download, which results in customer acquisition. In the MoFu stage, the food ordering app initiates personalized promotion strategies to trigger maximum orders via the app. The customer is then targeted for retention and referrals. Customer app navigation and order data are the most crucial inputs for navigating the sales funnel effectively.

First, app-based service firms, especially food ordering platforms, can understand how the digital sales funnel can be optimized to generate an appropriate customer mix. Second, they need to understand various interventions at different stages of the sales funnel to move the customer from the app download to loyalty. Third, the food ordering platforms and app-based service firms need to understand how to use customer data to design customer relationship management strategies that can convert retention into referral strategies to expand the funnel.

Incumbents in the intensely competitive food ordering industry need to understand the process of customer acquisition and retention. An understanding of the digital sales funnel can enable them to achieve the right mix of customers in their fold. Other companies that offer app-based services can also understand various stages of the digital sales funnel, and how customers can be moved from one stage to the next one by planning appropriate interventions using app data.

The research contributes by offering clear insights on how food delivery platforms in India acquire and retain customers through an understanding of the digital sales funnel. The paper also offers insights on the interventions that are adopted by such firms to move customers from one stage of the sales funnel to the next one. The paper clearly brings out the value of the 3Rs for a food ordering platform – revenue, retention and referral.

This paper aims to explore the governance of external entities that lie outside the boundaries of digital platform firms by using the theoretical lens of the transaction cost theory (TCT). TCT offers alternative modes of governance for effectively managing transactions in market, hierarchy or hybrid scenarios providing a perfect framework to study platform governance.

The paper explores governance issues between restaurant partners and online food delivery platforms in India via qualitative analysis of semi-structured interviews of various stakeholders, including restaurant partners and platform managers.

The study reveals that information asymmetry, opportunism, control and trust deficit are the major strategic governance issues in online food delivery platforms.

Though care had been taken to cover all types of restaurants, due to lockdown number of restaurants studied was restricted in number. Despite the restrictions, findings provided valuable insights into the governance issues of the digital platform. Challenging times like Covid-19 make the study even more crucial from the strategic perspective. The study also adds to the literature on platform governance and provides practical implications for account managers and policymakers.

The study uncovers various critical governance issues. These, if resolved using the right combination of governance mechanisms, will lead to increased partner participation and value creation on the platform.

Platforms outsource the value creation to external entities without having any hierarchical control over partners. The paper studies governance outside the boundaries of the firm using TCT. Hence, it helps to extend governance outside the boundaries of the firm.

The purpose of this study is to understand the evolution, current competitive scenario, and future direction for the food-tech business in the Indian market.

The paper is based on press reports, industry reports, and secondary information about companies based on interviews of CEOs, analysts, industry trend watchers, and academicians.

The incumbents are competing on the basis of various parameters such as capital infusion (especially, funding), tie-ups with restaurants, customer loyalty, fleet size and management, and management of employees. High growth is driving volumes for all companies, although there is lack of differentiation in offerings. Companies need to build customer loyalty and seek diverse monetization models for profitability in the future.

First, food-tech companies need to identify means of differentiation to gain competitive advantage. Second, customer loyalty is the key to long-term profitability and firms need to identify ways to build it. Promotions and offers cannot build loyalty. Third, firms would need to expand into different types of monetization methods, such as cloud kitchens, B2B food delivery services, to build revenues and profits.

Incumbents and prospective entrants in the food-tech industry need to understand the structure of the industry and the structure of competition to be able to succeed in the long term. They need to understand that promotions cannot be a differentiator and that funding will dry up. Therefore, it is critical to identify means of differentiation to build a loyal customer base.

The food-tech industry in India has strong social foundation. More than 50 per cent of the Indian population is below the age of 25, the percentage of working population is increasing in India and so are income levels. In this context, the food-tech business is important as order outs are increasing. This, however, has also led to problems in the workforce for such startups as companies do not want to invest in employee training, safety or work conditions owning to high attrition rate because of the standardized nature of the job.

This paper makes an attempt to assimilate information about the progress of the food-tech industry in India in the last few years. It attempts to identify various factors that decide the nature of competition among incumbent players. It also identifies what factors these incumbents need to bear in mind while looking ahead.

The purpose of this paper is to demonstrate applicability of design thinking in creating employee centric HR solutions. This application is studied in the context of a food tech company. A design thinking process for arriving at an HR solution for employee experience management is proposed.

The study uses a single case study method. The HR professionals of a food tech company were interviewed to relate their narratives with the existing conceptual framework on design thinking.

It was found that the firm focused on the technological supremacy as well as developed an engaged and motivated team of delivery boys. This provided the required competitive advantage and growth. The first step in implementing the HR solution was to collect primary data for insights into the pain and gain points in employee’s day to day routine. Using the lens of empathy, multiple touch points through incentive policies, rewards, work engagement tools, feedback, inclusive decision making, and technology enabled learning solutions were designed. These signaled a caring and employee centric leadership and built future orientation and engaged the employees.

By demonstrating the applicability of design thinking and linking it to the HR solutions, a conceptual model relevant to the Food Tech industry was proposed. By integrating the process used to reach the solution, a modified model can be developed by other HR professionals working in any other Food tech company, aggregator/ service providers or logistics companies.

The study is among the initial studies to approach design thinking for HR solutions in a food tech industry.

The importance of humans to the successful delivery of construction projects has led to the emergence of research attention on construction workforce management. As such, this chapter uncovers emotional intelligence (EI) and the external environment as critical aspects of workforce management practices that have not gained substantial attention in past workforce management studies. While some theories and models (existing outside the construction domain) have considered the external environment, none of these models is specific to the construction industry. Furthermore, EI has received less attention within existing workforce management models. Through a review of related studies and theories, this chapter noted that the EI of construction workers and their senior management is crucial to the performance of these workers and the ultimate performance of their organisations. In the same vein, since construction organisations do not operate in silos, the external environment significantly influences the operations of organisations in the construction industry. The environment exact pressures that can influence workforce management practices and technological innovations construction organisations adopt.

Any node in a mobile ad hoc network (MANET) can act as a host or router at any time and so, the nodes in the MANET are vulnerable to many types of attacks. Sybil attack is one of the harmful attacks in the MANET, which produces fake identities similar to legitimate nodes in the network. It is a serious threat to the MANET when a malicious node uses the fake identities to enter the network illegally.

A MANET is an independent collection of mobile nodes that form a temporary or arbitrary network without any fixed infrastructure. The nodes in the MANET lack centralized administration to manage the network and change their links to other devices frequently.

So for securing a MANET, an approach based on biometric authentication can be used. The multimodal biometric technology has been providing some more potential solutions for the user to be able to devise an authentication in MANETs of high security.

The Sybil detection approach, which is based on the received signal strength indicator (RSSI) variations, permits the node to be able to verify the authenticity of communicating nodes in accordance with their localizations.

As the MANET node suffers from a low level of memory and power of computation, there is a novel technique of feature extraction that is proposed for the multimodal biometrics that makes use of palm prints that are based on a charge-coupled device and fingerprints, along with the features that are fused.

This paper proposes an RSSI-based multimodal biometric solution to detect Sybil attack in MANETs.

The results of the experiment have indicated that this method has achieved a performance which is better compared to that of the other methods.

The adverse environmental impacts of menstrual products are a significant concern because of their widespread use and non-biodegradability. With various global and regional initiatives on sustainability, there is now greater public awareness about environmental protection. This heightened awareness has resulted in the exploration of alternative methods to reduce waste, such as the development and use of sustainable menstrual products. This study aims to examine the factors that influence Indian women’s purchasing intention in relation to sustainable menstrual products. The study uses the Stimulus–Organism–Behavior–Consequence (SOBC) theory as the appropriate grounded theory to explain these determinants.

Cross-sectional data were collected from 720 women who have been using sustainable menstrual products. For analysing the model, the study performed structural equation modelling using AMOS.

The study’s results indicated that health consciousness, sustainability knowledge and environmental responsibility are positively associated with self-identity and mindfulness. Additionally, the study found that organism states have a positive impact on the purchase intention of sustainable menstrual products. Furthermore, there was a significant relationship observed between purchase intention and mindful consumption. The study also discovered significant positive relationships between satisfaction and key associations.

This study may be considered pioneering, as it establishes a connection between the usage of sustainable menstrual products and concepts such as mindfulness and mindful consumption.

Trust has emerged as a crucial research topic in the sharing economy. However, scholarship on trust in sharing accommodation remains limited. By using stakeholder theory, this study aims to provide a systematic framework for integrating trust among multiple stakeholders and identify potential knowledge gaps and future research directions for trust in sharing accommodation.

The authors select papers using a combination of multiple keywords from EBSCOhost and Web of Science. The analysis includes 172 journal papers published between 2011 and 2021. The authors conduct a systematic review through thematic content analysis, and each paper is analyzed using manual coding.

The analysis shows that key stakeholders for trust building in sharing accommodation include consumers, hosts, platforms, residents and governments, with most studies focusing on the consumer perspective. The study integrates various trust antecedents and outcomes from the above multistakeholder. Second, this study summarizes the most commonly used theories, and more diversified theories could be applied to future research. Third, this study finds that most studies use quantitative methods, and researchers should introduce more integrated methodologies such as machine learning on a large scale. Furthermore, the current research disciplinary paradigm should be extended to multidisciplinary and interdisciplinary approaches to promote innovation in trust research. Finally, the COVID-19 pandemic has brought both challenges and opportunities to industry as well as researchers, and more institutional rather than commercial perspectives need to be addressed.

The study contributes to the trust and the sharing economy literature by providing a systematic framework for integrating trust from multistakeholder perspectives. The study also points out several future research directions by combining micro and macro multistakeholder perspectives, identifying more diversified theories and methodologies and specifying multidisciplinary and interdisciplinary approaches.

The study advances knowledge by providing a systematic framework for integrating trust among multiple stakeholders and proposing future research directions for trust in sharing accommodation.

This all-inclusive bibliometric study aims to highlight the importance and shift of the researchers and the society towards the sustainable menstrual products (SMPs). This study also provides insights for this taboo topic which needs to be addressed for improving the menstrual hygiene of women.

This study adopts a trio of systematic literature review, bibliometric analysis and content analysis of the research articles taken from the SCOPUS database. The influential journals, authors and countries were established with the bibliometric analysis. Most prestigious research articles were identified based on the page-rank analysis. The intellectual structure was established with bibliographic coupling through which various themes were identified. For the content analysis, thematic mapping and author keyword analysis was performed to gain deeper understanding of themes.

It was established that the taboo yet novel research domain of SMPs is a necessary step towards the improvement of hygiene of women as well as the economy. The products are here to stay making them a Classic; hence, more research normalizing their usage is necessary. From this analysis, research gaps providing directions to the researchers were identified.

To the best knowledge of the authors, this is the first study that provides a comprehensive review of the SMPs. The research methodology applied in this review involves the triad of systematic literature review, bibliometric and content analyses study that establishes an intellectual structure and provides an all-inclusive overview of this taboo research area.

In this communication, a theoretical simulation is aimed to characterize the Darcy–Forchheimer flow of a magneto-couple stress fluid over an inclined exponentially stretching sheet. Stokes’ couple stress model is deployed to simulate non-Newtonian microstructural characteristics. Two different kinds of thermal boundary conditions, namely, the prescribed exponential order surface temperature (PEST) and prescribed exponential order heat flux, are considered in the heat transfer analysis. Joule heating (Ohmic dissipation), viscous dissipation and heat source/sink impacts are also included in the energy equation because these phenomena arise frequently in magnetic materials processing.

The governing partial differential equations are transformed into nonlinear ordinary differential equations (ODEs) by adopting suitable similar transformations. The resulting system of nonlinear ODEs is tackled numerically by using the Runge–Kutta fourth (RK4)-order numerical integration scheme based on the shooting technique. The impacts of sundry parameters on stream function, velocity and temperature profiles are viewed with the help of graphical illustrations. For engineering interests, the physical implication of the said parameters on skin friction coefficient, Nussult number and surface temperature are discussed numerically through tables.

As a key outcome, it is noted that the augmented Chandrasekhar number, porosity parameter and Forchhemeir parameter diminish the stream function as well as the velocity profile. The behavior of the Darcian drag force is similar to the magnetic field on fluid flow. Temperature profiles are generally upsurged with the greater magnetic field, couple stress parameter and porosity parameter, and are consistently higher for the PEST case.

The findings obtained from this analysis can be applied in magnetic material processing, metallurgy, casting, filtration of liquid metals, gas-cleaning filtration, cooling of metallic sheets, petroleum industries, geothermal operations, boundary layer resistors in aerodynamics, etc.

From the literature review, it has been found that the Darcy–Forchheimer flow of a magneto-couple stress fluid over an inclined exponentially stretching surface with heat flux conditions is still scarce. The numerical data of the present results are validated with the already existing studies under limited cases and inferred to have good concord.