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Based on positive organizational scholarship, this study aims to examine the role of faculty engagement in mediating the relationship between quality of work-life (QWL) and organizational commitment. The paper also analyses how spiritual leadership moderates the relationship between QWL and faculty engagement.

The data was collected through structured questionnaires from undergraduate and postgraduate teachers working in various business schools across major cities in India. The sample was selected through the snowball sampling technique. The sample size was 486, and analysis was done through the structural equation modelling approach using the bootstrapping method.

Findings indicate that faculty engagement mediates the relationship between QWL and organizational commitment among teachers. Furthermore, results show that educational institutions that practice spiritual leadership support higher positive psychological and emotional states of engagement.

The paper provides an integrated model of engagement, commitment and QWL through a study of mediation and moderation effects and adds value to the psychology and workplace spirituality literature. There is the future scope for further generalizations of the model in different geographical contexts to analyse the influence of other leadership styles.

Furthermore, it would help educational institutions to design QWL strategies for engaging teachers psychologically, emotionally and cognitively by accelerating employees’ positive emotions and behaviours. Finally, the paper shows implications for developing the QWL strategies to create a committed and engaged workforce through spiritual leadership.

The paper contributes to the academic literature by investigating interrelationships among variables from a positive organizational scholarship perspective. The paper would help practitioners to comprehend the importance of spiritual leadership in educational institutions.

The paper analyses the link between corporate social responsibility (CSR), employer branding (EB), and corporate reputation (CR). Considering the signaling theory and social commitment of organisations, the paper investigates the role of EB as a mediator.

Data were collected through structured questionnaires from 684 employees from the Indian information technology (IT) sector. The conceptual model and hypotheses were tested using the structural equation modelling (SEM) approach.

As a part of employer attractiveness, the social value/social commitment of companies perceived as a result of CSR strengthens the CR. The results also suggest that EB mediates the relation between CSR and CR.

The paper contributes by integrating the CSR of organisations with their EB process for creating CR. Based on signaling theory, it further demonstrates scholarly value addition by providing a deeper understanding of the mediation effect of EB from a social commitment perspective. Scholars may further consider other stakeholders’ perspectives to test the role of CSR based on ethical/legal/environmental dimensions in building CR.

The paper would help managers/employers invest in CSR activities, creating strong employer brands to attract various stakeholders. It will also help companies to focus on an attractive value proposition to attract various stakeholders, mainly job seekers.

This study extends the literature on CSR and EB by suggesting a statistically tested model of mediation of EB for creating CR. Furthermore, considering the signaling theory, the paper views CSR, CR, and EB from the employee’s perspective and explores their linkages.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-09-2021-0541.

The present study is an attempt to extend the Model of Goal-directed Behavior (MGB) to consider health consciousness and perceived privacy protection as two critical factors to predict desire and intention by individuals to adopt and use wearable health devices (WHDs).

Based on the literature review hypotheses were framed and tested using data collected through a questionnaire survey. A total of 418 self-reported complete responses were considered to analyze the hypotheses proposed in the study. Structural equation modeling, effects analysis and model comparison (MGB and extended MGB) were performed to understand the predictability of the suggested model.

The results of the study corroborate that along with MGB, health consciousness and perceived privacy protection also induces the intention of users toward using WHDs. Health-consciousness is found to have a positive and significant direct and indirect impact on intention to use WHDs. Further, the model comparison exhibits that the proposed extended MGB is a better predictor of intention to use WHDs.

Apart from the conventional framework of MGB, health consciousness and perceived privacy protection promote desire and intention to use WHDs. This research provides a framework for marketers to promote health consciousness among consumers by motivating them to adopt WHDs. Further, privacy protection features should be showcased in order to induce trust in consumers which in turn will trigger their intention to use WHDs to lead a healthy lifestyle.

The current study incorporates health consciousness and perceived privacy protection in MGB to fit into the context of healthcare intention study, which enhances the predictability of intention behavior of consumers and adds to the existing body of MGB and healthcare literature.

Owing to the significance of a healthy lifestyle, we investigate the antecedents of the healthy lifestyle of young consumers in Sri Lanka. 658 structured questionnaires were collected from young consumers in Sri Lanka as part of the survey procedure. The judgmental sampling method is used to choose the respondents. The analysis makes use of both descriptive and inferential statistics. The findings disclose a high degree of healthy lifestyle among young consumers in Sri Lanka. Further findings revealed that health consciousness, collective esteem, and neighborhood environment are the antecedents for a healthy lifestyle. As young consumers are more concerned about a healthy lifestyle, managers in certain industries such as food and beverages, hotels, and restaurants should adopt their products and services in line with a healthy lifestyle.

Understanding consumer behavior across various contexts within marketing has long been the focus of studies. Although many models are used in explaining consumers' behavior, one of these is the Model of Goal-Directed Behavior (MGB), which is becoming prominent in explaining consumers' behavior in marketing. Given its popularity, prior research on MGB has shown inconsistent outcomes regarding the casual association of MGB variables. To overcome this, the authors have adopted a meta-analytic review of the marketing studies grounded on MGB theory in examining the consumers' behavior.

The study reviewed and analyzed 611 correlations from 27 studies with 31 samples (combined sample size of 9588) using a meta-analytic structural equation modeling (MASEM) technique.

The outcomes of MASEM confirm the significance of all the proposed relationships in the MGB model. However, the attitude has shown a strong influence on desire formation among all the proposed MGB relationships. Further, past buying experience and positive anticipated emotions strongly affect desire in developed nations compared to developing nations.

The current work has considered the possibility of various recommended moderators (e.g. culture, crisis situation, sample size, method of data collection, etc.); however, the study lacks to consider the dimension of gender dominance in it. Hence, future researchers should keep it in mind while conducting similar studies. Future scholars can also perform a comparative study on MGB across the domains and subdomains to know more insights.

The current work offers a better understanding of MGB application in marketing. As this work is one of the first meta-analyses on MGB application in marketing that also considers the effect of various moderators, it thus adds knowledge to the literature on MGB in marketing. It will also help the future researchers to understand MGB as a framework and its application in marketing.

This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations.

Using a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analyse the data.

Our findings show that performance expectancy, effort expectancy, social influence, habit and perceived privacy protection have a significant positive influence on intentions. However, facilitating conditions, hedonic motivation and perceived privacy risk do not have a significant influence on intentions.

This study further extends the work of previous studies by using the unified theory of acceptance and use of technology model, with additional two new predictors, namely perceived privacy protection and perceived privacy risk, to understand consumers’ intentions to use QR code menus.

Most of the native citizens in the UAE live in public or private single-family houses. Given the tremendous cost of developing this type of housing and the inability of providing single-family houses to cover all the current and future needs for public housing, high-rise residential buildings seem to offer an alternative. But the question is; does this type of housing suit the local communities in the UAE, especially in light of the failure of the previous western experiences?. Through addressing this question, the research proposes an approach towards a community-oriented design for high-rise residential buildings in the UAE.

The research first investigated the reasons behind the community-relevant shortcomings of the traditional high-rise residential developments in the West. Afterwards, it briefly reviewed the status quo of the community-relevant considerations in the design of the recently built high-rise residential buildings in the UAE, where it has been found that little concern has been devoted to the community needs. In an effort to find an answer to this problem, the research examined four recent design experiences as examples for the current universal efforts to design community-responsive high-rise residential developments. Some conceptual approaches were derived from these experiences that are envisaged to help reach an approach for the case of the UAE. Nonetheless, because of the unique social and cultural traits of the UAE native society one cannot rely on these global conceptual approaches alone. Instead, the research proposes an approach that, while benefiting from the relevant global experiences, is chiefly pivoted on the vertical reconfiguration of the idea of the ‘fareej’ as the smallest unit in the residential urban context both traditionally and in the future official urban plans in the UAE.

The primary purpose of this research is to investigate the flow and heat transfer characteristics of non-Newtonian nanofluids, specifically Reiner–Philippoff (R-Ph) fluids, across a radially magnetized, curved, stretched surface. By considering factors such as Brownian motion, thermophoresis and viscous dissipation, the study aims to enhance the understanding of heat transfer mechanisms in various engineering and industrial applications, thereby contributing to improved thermal management strategies.

This study employs the local non-similarity method to analyze the flow and thermal behavior of R-Ph nanofluids over a radially magnetized, curved, stretched surface. The governing system is simplified using suitable transformations, and a local non-similarity approach is applied to treat non-dimensional partial differential equations as ordinary differential equations. The resulting system is numerically solved by employing the Bvp4c algorithm via MATLAB. Various dimensionless parameters, such as thermophoresis and magnetic numbers, are systematically varied to evaluate their impact on the velocity, concentration and temperature profiles of the nanofluid.

The results indicate that the concentration profile of the nanofluid improves with increasing thermophoresis and magnetic numbers, while it decreases with higher Schmidt and Bingham numbers. The velocity of the nanofluid decreases with larger magnetic numbers and curvature parameters but increases with the R-Ph fluid and Bingham numbers. Additionally, the temperature profile shows a decreasing trend for higher curvature and Bingham numbers while rising with higher Brinkman and magnetic numbers. The Sherwood number increases with Schmidt number, thermophoresis and Brownian motion parameters.

This study provides a novel analysis of R-Ph nanofluids in the context of curved stretching surfaces under magnetic fields, contributing to the understanding of non-Newtonian fluid dynamics. The use of the local non-similarity method to transform and solve the governing equations offers a fresh perspective on heat transfer phenomena. The findings have significant implications for various fields, including engineering, electronics and biomedical applications, by enhancing thermal efficiency and performance in systems utilizing nanofluids.

This study aims to bridge the gap in the existing literature by exploring BPM practices applied to HRM to optimize organizational performance, identifying key thematic clusters and highlighting potential areas for future research.

After applying the inclusion and exclusion criteria, 177 papers on BPM practices in HRM were selected. This sample was used for a bibliometric assessment based on the co-occurrence of terms technique. We also described key studies on BPM in HRM.

The analysis identified five key theoretical clusters, highlighted the benefits of BPM in enhancing HRM, such as improved leadership, knowledge management, sustainability, performance and talent management and noted challenges in BPM implementation.

By synthesizing existing literature, this research enriches scholarly understanding and offers practical insights for HR practitioners aiming to optimize organizational performance. The findings emphasize the importance of considering human-centric perspectives in BPM and provide practical guidance for HR professionals aiming to enhance organizational performance through improved BPM practices.

While the passenger airline sector has faced various crises over the past decades, including multiple oil price shocks, events like 9/11 and the ensuing “war on terror,” as well as outbreaks such as SARS and MERS, the COVID-19 pandemic, a once-in-a-century event had an unparalleled impact on both regional and global levels. The industry witnessed extensive disruptions to entire route networks for months, compelling airlines to implement substantial service cutbacks. Additionally, stringent public health measures such as lockdowns and travel bans mandated by governments worldwide severely limited airlines' ability to operate efficiently. To mitigate the financial strain caused by prolonged lockdowns, airlines sought unprecedented levels of financial relief from governments, including direct emergency subsidies and loans, to bolster their balance sheets. This chapter delves into the strategic decisions made by European airlines in bargaining and nonbargaining nonmarket strategy (compliance, avoidance, and so forth) with industry regulators as part of their comprehensive crisis management strategies. We analyze the specific actions taken by European airlines to protect their commercial interests and explore how the interplay between bargaining and nonbargaining approaches unfolded. Furthermore, we reflect on the insights gained from these experiences and consider how they may influence future regulatory strategies adopted by the airline industry. A key lesson of this period is the salience of aviation to the economies of Europe and the ability of the airlines to influence governments to offer significant levels of financial support to ensure the operating continuity of airlines.