M. Rizwana, Padmalini Singh, N. Ahalya and T. Mohanasundaram
The goal of the present study is to examine the degree of knowledge amongst Indian women about millet grain and its nutritional advantages. Millet is regarded to be five times…
Abstract
Purpose
The goal of the present study is to examine the degree of knowledge amongst Indian women about millet grain and its nutritional advantages. Millet is regarded to be five times more nutritious than rice and wheat. Despite the fact that millet contributes to 10% of India's food grain basket and has an annual production of 18 million tonnes, it is not consumed in the same proportion as mainstream cereals (that is rice and wheat). As a result, the study's primary objective is to determine the level of awareness and consumption pattern of millet amongst Indian women regarding millet grains.
Design/methodology/approach
The research was carried out in the city of Bengaluru in the state of Karnataka, India. For the purpose of study, a sample of 855 female respondents was approached using a non-probability sampling technique known as convenience sampling. The data were gathered through the use of a self-administered structured questionnaire.
Findings
According to the findings of the study, the vast majority of respondents consume millet for preserving overall health. Building self and family immunity is the most important factor with 4.11 mean scores and low standard deviation of 0.985. The results reveal that 80.6% of women in the study are aware of millet but only 62.7% of women are consuming millet. The motivating factors and demotivating factors leading to consumption and non-consumption behaviour, respectively have also been identified. The study also reveals that demographic factors such as age, qualification and income have a direct influence on millet consumption.
Research limitations/implications
The scope of research can be extended to explore the impact of millet consumption on long term health benefits of millet amongst the target respondents. Further, the study can be extended to explore the consumption pattern of millet among different target audience in various parts of India. The media interventions in creating awareness of millet consumption benefits need to be studied for increasing the consumption of millet.
Practical implications
Companies involved in producing Fast Moving Consumer Goods (FMCG) products can be encouraged to produce millet based foods like cereals, biscuits, ready to eat foods etc. Workshops can be organized to raise awareness on how the millet can replace traditional grains in the cooking process.
Social implications
Policy measures may include millet being promoted through technology dissemination, creating awareness about advantages of millet and including millet in the Public Distribution System (PDS). It is also important to promote the cultivation, maintenance and processing of the local variety of millet with competent marketing strategies so as to increase their cultivation comparable to the cash crops. Farmers should be educated on the importance of cultivation of minor millet.
Originality/value
The fast-paced lifestyle of urban Indians has a direct impact on their dietary preferences. The World Health Organization (WHO) recommends that people have a nutritionally balanced diet and engage in regular physical activity to reduce health risks. In India, as a result of women's increased participation in the workforce, women are forced to manage many tasks and obligations, which has detrimental effects on their health. The poor nutritional status of modern-day workers is attributed to a lack of education, lack of awareness and a general disregard for health-related concerns. There is a need to investigate if Indian women are aware of the nutritional benefits of millet grains that are higher in protein.
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Sachin Kumar, Vinod Kumar, Vandana, Eva Ivanová and Sheshadri Chatterjee
The purpose of this study is to assess the impact of consumption values on customer satisfaction and intention to consume millet-based foods. This study examines both tangible and…
Abstract
Purpose
The purpose of this study is to assess the impact of consumption values on customer satisfaction and intention to consume millet-based foods. This study examines both tangible and intangible values of the millet-based food to the customer.
Design/methodology/approach
Based on consumption value theory (CVT), the present study evaluates the impact of consumption value factors such as emotional, epistemic, health, price, prestige and taste/quality values on satisfaction and intention to use millet-based foods and develops a unique research model. Later, leveraging a dataset comprising more than 410 responses from Pune city in India, a rigorous empirical examination of the proposed model was conducted employing SmartPLS 4.0 software.
Findings
The study's finding unveils both the significant and insignificant impacts of various consumption values, both from the tangible and intangible consumption value perspectives on satisfaction and intention to consume millet-based foods. The study also provides a validated food consumption model which can be used for other similar food consumption behaviour of the customers.
Research limitations/implications
This study provides insights as to how different consumption values impact the satisfaction of the customers for the millet-based food. This study illuminates additional aspects of the tangible and intangible factors impacting the satisfaction level of customers to consume millet-based products. Also, this is a cross-sectional study, and the respondents are only based in Pune, India. Thus, the study results cannot be generalised.
Originality/value
This study employs CVT to explore the unexplored impact of consumption values on satisfaction and intention to use millet-based foods, which is unexplored in the past literature. Moreover, this study develops a theoretical model with high explanatory power, and the research model adds value to the existing body of literature from areas such as food preference, consumer behaviour and value consumption insights.
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Subrahmanyam Annamdevula, Sai S. Nudurupati, Raja P. Pappu and Ranendra Sinha
This study aims to extend the theory of planned behaviour (TPB) model to explain youth’s recycling behavioural intentions in India. Perceived moral obligation (PMO) to perform…
Abstract
Purpose
This study aims to extend the theory of planned behaviour (TPB) model to explain youth’s recycling behavioural intentions in India. Perceived moral obligation (PMO) to perform such pro-environmental activities is incorporated in the TPB model. The study also aims to validate the extended version of TPB models with direct and indirect relationships and identify the best competing model among original TPB, extended TPB model “Model A” (moral obligation is an explanatory variable to recycling behaviour) and extended TPB model “Model B” (moral obligation as an explanatory variable to attitude, perceived behavioural control [PBC] and recycling behavioural intentions; and responsive variable to subjective norms) to predict Indian youth’s waste recycling behaviour.
Design/methodology/approach
The descriptive study adopted a hypo-deductive research design to test the proposed extended TPB models. The study used a survey research design with a structured questionnaire. A sample of 782 youth with a mean age of 18 was obtained to perform the correlational analysis. The scale validity and reliability are measured using structural equation modelling and identified the robust model with higher explanatory power using the Chi-square difference (Δχ2) statistic test.
Findings
Results show that the extended TPB model “Model B” has a better fit and explanatory power than competing models to predict the waste recycling behaviour of youth. Further findings substantiate that PMO has a higher indirect effect on recycling intention. Model B supports the utility of moral obligation and its association with youth’s higher waste recycling intention and actual recycling behaviour.
Research limitations/implications
The study considers solid waste recycling in general, and therefore future research should test the proposed model specific to other household wastes like water recycling. Furthermore, future studies can experiment with the model with additional variables like perceived relative benefits, social benefits, self-efficacy and education level of the respondents. In a strict sense, the research concern the respondents and the generalisation to a broader population should be made with caution. Hence, further studies in various geographical areas with larger sample sizes would allow the generalizability of the results.
Practical implications
This research provides insights into PMO and its influence on recycling intention. Promoting waste recycling behaviour through campaigns, social pressure and accepting the phenomena of “significant others” will encourage better waste recycling behavioural purposes. Indian households who are highly concerned and obliged towards environmental protection would develop favourable attitudes and subjective norms towards waste recycling.
Social implications
The study proved the effect of subjective norms on intentions. This contention explains that recycling mostly happens within the house and is mostly not witnessed by society and friends. Therefore, adopting waste recycling behaviour is not socially acceptable as they are not fully aware of its benefits. Policymakers should create awareness to develop environmental-friendly behaviour through recycling solid waste and develop exclusive campaigns to sensitise the negative impact on the environment.
Originality/value
The study’s originality is to test the extended TPB model “Model B”, with PMOs as an additional key variable, which has higher explanatory power to predict the youth’s waste recycling behavioural intentions in the Indian context. PMO found a positive and significant effect on attitude, PBC and recycling behavioural intentions. The higher indirect result of PMO on behavioural purposes through TPB variables indicates the importance of personal moral obligation in pro-environmental behaviour.
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Nilisha Itankar, Yogesh Patil, Prakash Rao and Viraja Bhat
Heavy metals play a crucial role in the economic development of any nation. Industries utilizing heavy metals, consequently, emanate a large volume of metal-containing liquid…
Abstract
Heavy metals play a crucial role in the economic development of any nation. Industries utilizing heavy metals, consequently, emanate a large volume of metal-containing liquid effluents. Since metals are non-renewable and finite resources, their judicious and sustainable use is the key. Hazardous metal-laden water poses threat to human health and ecology. Apart from metals, these industrial effluents also consist of toxic chemicals. Conventional physical–chemical techniques are not efficient enough as it consumes energy and are, therefore, not cost effective.
It is known that biomaterials namely microorganisms, plants, and agricultural biomass have the competence to bind metals, in some cases, selectively, from aqueous medium. This phenomenon is termed as “metal biosorption.” Biosorption has immense potential of becoming an effective alternative over conventional methods. The authors in the present chapter have used secondary data from their previous research work and attempted to develop few strategic models through their feasibility studies for metal sustainability.
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Niromi Seram and Dulshani Nimesha Maduwanthi
Adjustable children’s clothing is being acknowledged as the best solution worldwide to reduce the unnecessary squandering of money and accumulation of waste materials in landfills…
Abstract
Purpose
Adjustable children’s clothing is being acknowledged as the best solution worldwide to reduce the unnecessary squandering of money and accumulation of waste materials in landfills because provision for size adjustment helps to increase the lifespan of a garment. There are no studies on the preferences of both children and their parents for adjustable children's clothing, although they are equally involved as consumers in the children’ clothing market. Thus, this paper aims to explore the preferences of children and their parents about adjustable children’s clothing.
Design/methodology/approach
Five children’s wear fashion outlets in the Colombo District were studied to explore the types of children’s clothing that are available in the Sri Lankan market. A questionnaire survey was conducted with parents who have children between the ages of 8 and 12 years to determine their perceptions on the use of adjustable children’s clothing. Five children living in the Colombo District were also interviewed.
Findings
According to the questionnaire survey results, 53% of the respondents who have children in the age group 8–12 years were unaware of the existence of adjustable children's clothing, whereas 47% had at least some knowledge of them. Interviews with the five children showed that only two children were aware of garments with adjustment features. As it turned out though, four children were indeed wearing them but did not realize those were adjustable garments. It was found that if adjustable children's clothing were freely available in the Sri Lankan market, 79.5% of the respondents would prefer to buy them because they could appreciate the financial and environmental benefits that would result. Clothing made of standard, high quality, durable and comfortable materials were all in demand. In addition, parents expected adjustable children's clothing products to be available at affordable prices.
Originality/value
This study provides important knowledge that can fill the gap in the existing literature on adjustable children’s clothing. The findings will be beneficial for the children’s clothing product designers and developers, as well as academia.