Huynh Nguyen Bui, Nam Phuong Phung, My Linh Le and Tan Hai Dang Nguyen
This paper aims to present a hybrid review combining the theory, context, characteristics and methodology (TCCM) framework and bibliometric analysis of international business…
Abstract
Purpose
This paper aims to present a hybrid review combining the theory, context, characteristics and methodology (TCCM) framework and bibliometric analysis of international business research from 1991 to 2023, shedding light on the field’s growth, trends and key contributors.
Design/methodology/approach
Relevant papers were selected using the preferred reporting items for systematic reviews and meta-analyses model. Initially, this paper conducted a descriptive analysis to identify prolific institutions, countries and journals. Using bibliometric techniques and the TCCM framework, this paper analyzed theory, context and method visualized through word clouds and keyword co-occurrence. The characteristic aspect was analyzed using bibliographic coupling to identify major themes, providing a comprehensive understanding of the most significant factors in international business research.
Findings
The analysis of a data set comprising 5,644 documents reveals a steady increase in the annual growth rate of publications, highlighting the growing significance of international business in the global economy. First, this paper noticed a significant increase in publications in leading international business journals, with the Journal of International Business Studies being the most prolific. Second, using the TCCM framework, this paper discovered that the resource-based view, institutional theory, transaction cost theory and internalization theory are predominant in international business research. Most studies have concentrated on firm or enterprise-level entities, followed by country-level analyses. This paper also identified six main themes: (1) innovation and strategy, (2) market, (3) HR impact and leadership, (4) marketing, (5) internationalization and (6) entrepreneurship. Quantitative methods have been the most frequently used research design, followed by qualitative and mixed methods.
Research limitations/implications
The study offers researchers and practitioners a roadmap for future investigations, collaboration and innovation in international business, thereby advancing the knowledge and understanding of this complex field within a globally interconnected economy.
Originality/value
This study provides insights into growth and trends, identifying journals, clustering research topics and enhancing theoretical and methodological understanding in the field of international business.
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Hong Quan Nguyen, Le Ngoc Ha Nguyen, Linh Chi Hoang, Thi Thanh Hau Phan, Thi Phuong Hoa Dang and My Binh Phuong Ngo
This article aims to provide a theoretical unifying framework for workplace Confucian culture and employees’ organizational commitment (OC) through the modelling role of moral…
Abstract
Purpose
This article aims to provide a theoretical unifying framework for workplace Confucian culture and employees’ organizational commitment (OC) through the modelling role of moral identities. The context is education in Vietnam.
Design/methodology/approach
Based on employees’ OC theory, a theoretical model was built. Administrative staff and teachers were asked to participate in the study with the assistance of preschool educational institutions in Vietnam. A survey was performed, and data from 421 participants were collected. The moderated structural equation technique was used to test hypotheses.
Findings
The study has demonstrated the positive impact of workplace Confucian culture applications on employees’ perceptions and participation in corporate social responsibility (CSR). The study also confirms the positive impact of employees’ perceptions and participation in CSR. In addition, another conclusion is the moderating effect of moral values on the relationship between workplace Confucian culture and aspects of CSR.
Research limitations/implications
The study focuses on Confucian-culture employees in workplaces, suggesting that their perception of CSR may differ from those from other backgrounds. The authors then plan to state the comparison in further research. The main finding of the study is that WCC and CSR affect employee OC, but there are other factors that could be influenced by WCC and CSR. Future research should explore these factors to improve the current model.
Practical implications
Confucian ideology has been constructed and developed for a long time, but this study has examined its practical implications for favourably effecting human behaviour, thereby demonstrating its potential in organizational culture and practical application.
Social implications
This theoretical framework can be profitably used in educational organizations.
Originality/value
The study adds to the body of research on OC in two ways. The first way is to explain how a beneficial organizational factor – the Confucian workplace culture – contributes to employees’ OC. The second way involves examining the effects of moral identity on participation and perception of CSR.
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The purpose of this paper is to trace the way in which a popular ritual became one of Vietnam’s most important festivals, elevated as a celebration of national heroism and charts…
Abstract
Purpose
The purpose of this paper is to trace the way in which a popular ritual became one of Vietnam’s most important festivals, elevated as a celebration of national heroism and charts its gradual transformation in modern society.
Design/methodology/approach
This research focuses on the combination of a fertility rite and narratives of St Gióng based on nationalism or heroism created a special festival reflecting many traditional cultural characteristics of Vietnam and the Việt people and the transformation of St Gióng from a mythological to a national symbol of heroism in anti-invader history was recorded in texts.
Findings
The paper casts light on the mythologization and historicization of St Gióng in Vietnam’s particular historical context by decoding the Gióng symbol as a core element of the folktales and myths about St Gióng to understand the formation and development of St Gióng in the cultural history of Vietnam.
Research limitations/implications
The paper is not exploring the Gióng symbol within a larger cultural context of nationalism and ethnosymbolic approach in a comparison of national symbolism and heroism.
Practical implications
The paper includes implications for advised scholars to conduct further exploration of the symbol and myth of not only St Gióng in Vietnam but also Kubera in India and Vaisravana in China to connect Kubera, Vaisravana and St Gióng under the connection of literal myth and heroic symbol.
Social implications
The paper shows how processes of historicizing myth and mythologizing history are important features of Vietnamese socio-historical research.
Originality/value
The paper shows how a fertility rite became a historical festival and the figure of St Gióng became a symbol of patriotic heroism.
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An H.K. Vo, Tuan-Duong Nguyen, Yen-Nhi Le, Huong Ngoc Quynh Cao, Van Ngoc Thanh Le and Khanh-Linh Huynh
Based on the model of Big-Five personality traits and theories of person–environment interaction, this study aims to investigate the moderating effects of personality traits on…
Abstract
Purpose
Based on the model of Big-Five personality traits and theories of person–environment interaction, this study aims to investigate the moderating effects of personality traits on innovativeness through knowledge sharing (KS).
Design/methodology/approach
A sample of 318 Vietnamese employees was collected. The hypothesized model was tested by using partial least squares structural equation modelling.
Findings
The results indicate that extraversion, agreeableness, conscientiousness and openness to experience have relationships with innovativeness through the mediating effect of KS. Furthermore, transformational leadership (TL) mitigates the positive relationship between agreeableness and openness to experience and innovativeness.
Practical implications
Based on the research results, the authors suggest several practical implications for enhancing employees' innovative organizational behaviours. Transformational leaders should be aware of and control the relationships with employees high in agreeableness and open to experience to ensure that employees' innovativeness can be freely developed.
Originality/value
This research systematically investigates the effect of each personality on employees' innovativeness. Furthermore, this study contributes to the leadership literature by suggesting the dark side of TL that can negatively influence the innovative ability of employees with certain personality traits.
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Dien Van Tran, Phuong V. Nguyen, Linh Phuong Le and Sam Thi Ngoc Nguyen
This paper aims to investigate the influence of cybersecurity awareness and compliance attitudes on the protective behaviours exhibited by employees. This study also aims to…
Abstract
Purpose
This paper aims to investigate the influence of cybersecurity awareness and compliance attitudes on the protective behaviours exhibited by employees. This study also aims to explore the complex correlation between the level of awareness about cybersecurity measures and attitudes towards compliance with these measures. Additionally, it looks at how these factors collectively impact employees’ behaviour to protect organisational assets and information.
Design/methodology/approach
This study uses a quantitative research methodology in which primary data are gathered using a survey questionnaire distributed to personnel employed at Vietnamese organisations. The data are analysed, and the validity of the measurement and structural equation model is assessed using a partial least squares–structural equation model approach after the collection of all the survey responses.
Findings
The provision of policies and security education, training and awareness programmes are strongly and positively associated with cybersecurity awareness. Moreover, cybersecurity awareness plays an important role in shaping attitudes and intentions towards information security policy compliance (ISPC). Attitude is positively associated with intention towards ISPC and employee protective behaviour. Finally, the intention towards ISPC is significant in shaping employee protective behaviour.
Originality/value
This study contributes to the understanding of the antecedents of cybersecurity in developing countries such as Vietnam. Furthermore, it provides a comprehensive framework for understanding intention and protective behaviour through cybersecurity awareness and compliance attitudes. By combining the theory of planned behaviour and protection motivation theory with institutional governance, this study extends previous research on the effects of these variables on employee protective behaviour.
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Xuan Hau Doan, Trung Thanh Le, Cong Doanh Duong, Thi Phuong Linh Nguyen, Duc Dung Tran and Thi Phuong Hien Tran
This study aims to integrate predictions from clinical psychology and UPPS impulsivity with the theory of planned behaviors (TPB) to draw a conceptual framework and test the…
Abstract
Purpose
This study aims to integrate predictions from clinical psychology and UPPS impulsivity with the theory of planned behaviors (TPB) to draw a conceptual framework and test the prediction that attention deficit hyperactivity disorder (ADHD) symptoms, impulsivity would contribute to the prediction of the reasoned cognitive process of entrepreneurship over and above key predictors from an extended TPB model.
Design/methodology/approach
This study utilized a sample of 2,482 students from 14 universities/institutes in Vietnam; confirmatory factor analysis was employed to test the validity and reliability. Then, regression analysis with PROCESS macro approach (5,000 bootstrap sample and 95% confidence interval) was employed to estimate the association paths and multiple mediators.
Findings
The study reveals that ADHD symptoms and impulsivity substantially contribute to the exploration of an entrepreneurial intention throughout TPB predictors, with those higher in ADHD symptoms and impulsivity having higher intentions to engage in business venturing. Moreover, UPPS impulsiveness might valuably be incorporated with TPB predictors while predicting behaviors that are often examined as the process of rational cognitive strategies business venturing.
Practical implications
This study showed that a start-up business can be seen as a career choice for students who exhibit extensive ADHD symptoms to use their talents effectively, thus contributing to creating value for society and improving personal well-being.
Originality/value
This article stood to make contributions to entrepreneurship literature by investigating the effects of ADHD symptoms, four impulsivity traits on an entrepreneurial intention via three precursors in TPB, including attitude toward entrepreneurship, subjective norms and perceived behavioral control.
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Xuan Cu Le and Thi Thuy Linh Vu
Vaccination is widely conceded as a pivotal measure to achieve community immunization and eradicate COVID-19. The purpose of this paper is to understand vaccination behavior based…
Abstract
Purpose
Vaccination is widely conceded as a pivotal measure to achieve community immunization and eradicate COVID-19. The purpose of this paper is to understand vaccination behavior based on the association between the theory of planned behavior (TPB) and health belief model (HBM).
Design/methodology/approach
A self-administered questionnaire was designed to collect data from 438 participants through social media in Vietnam and later analyzed using SPSS and AMOS to examine the research model.
Findings
The results indicated that attitude toward vaccination is positively influenced by perceived risk and perceived benefits. Additionally, background constructs of TPB (i.e. social norms, attitude and perceived behavioral control) and HBM (i.e. perceived risk, response efficacy, perceived benefits and knowledge about COVID-19) are underlying motivations for individual intention to receive vaccine. Moreover, age is a demographic predictor of vaccination intention. Finally, vaccination intention facilitates COVID-19 vaccination.
Practical implications
The findings will assist health-care bodies and authorities to understand public perceptions, attitude and behaviors and encourage their participation in vaccination campaigns.
Originality/value
To date, this is the first investigation of how disease knowledge and perceived benefits drive vaccination intention in Vietnam. Moreover, this study may be initially successful in adding current health-care behavior literature by combining TPB with HBM. With most studies on vaccination intention at the early stage of COVID-19 outbreak in developed nations, this work provides new insights by testing vaccination behavior in the fourth wave of COVID-19 outbreak and in a developing nation.
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My-Linh Thi Nguyen and Tuan Huu Nguyen
This study examines the evidence of the impact of climate change on the financial performance of basic materials companies in Vietnam.
Abstract
Purpose
This study examines the evidence of the impact of climate change on the financial performance of basic materials companies in Vietnam.
Design/methodology/approach
The research sample includes eighty-two basic materials companies listed on the Vietnamese stock market from 2003 to 2022. This study used one-way and two-way fixed-effects feasible generalized least squares (FGLS) estimation methods.
Findings
Climate change, measured through variables including changes in temperature, average rainfall, greenhouse gas emissions and rising sea levels, has a negative impact on the financial performance of companies in this industry. The study also found that, with rising temperatures, the financial performance of steel manufacturing companies decreased less than that of coal mining and forestry companies, but increasing greenhouse gases and rising sea levels reduced the financial performance of steel companies. We did not find evidence of any difference in the impact of climate change on the financial performance of basic materials companies before and after the UN Climate Change Conference (COP 21). This is a new finding, which is consistent with empirical studies in Vietnam and different from previous studies in that it provides new evidence on the impact of climate change on the financial performance of basic materials companies in the Vietnamese market and cross-checks the impact of climate change by sector and over time.
Originality/value
To the best of our knowledge, this is one of the first articles on climate change and the financial performance of basic materials companies.
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Thanh-Thu Vo, Quynh Hoa Le and Linh N.K. Duong
This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the…
Abstract
Purpose
This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in strengthening the effects on student response and co-creation behaviors.
Design/methodology/approach
The authors conducted this research by using the dual processes of the heuristic–systematic model to understand the effects of brand post‐characteristics on student’s responses and behaviors. A dataset obtained from a survey of 755 students was employed to estimate the proposed research model.
Findings
The results illustrated two key characteristics of brand posts, namely argument quality (systematic processing) and quantity of posts (heuristic processing), positively affect cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also found that university reputation plays a significant moderating role in strengthening the relationship between recipients’ responses and co-creation behavior.
Originality/value
Online brand posts not only enable institutions to exchange brand information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help brand managers successfully implement co-branding efforts and foster students in the co-creation process.
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Dinh Toan Nguyen, Dang Ha Anh Le, Linh Giang Truong, Ngan Giang Truong and Viet Vinh Vu
The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.
Abstract
Purpose
The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.
Design/methodology/approach
The study first reviewed previous research and developed hypotheses related to the research objectives. Structural equation modelling (SEM) was conducted to test the hypotheses with the survey data of 1,133 individuals from Generation Z in Vietnam.
Findings
First, the findings indicated that: perceived argument quality, perceived authenticity, and perceived altruistic motives have a significant positive effect on brand attitude and brand trust. In addition, perceived self-interest motives have a significant positive effect on brand attitude. Brand trust has a significant positive effect on brand attitude. Finally, brand attitude and brand trust have a significant positive effect on brand loyalty. The study's empirical analysis carries implications for brand managers when implementing brand activism campaigns.
Originality/value
There is a paucity of research that investigates customers' perceptions of brand activism through perceived argument quality, perceived authenticity, perceived altruistic motives, and perceived self-interest motives and the influences of these on brand loyalty. The main contribution of this study is to fill this gap.