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Drawing upon information processing theory (IPT) and natural resource-based view (NRBV), this study analyses the role of social media technologies (SMT) on internal and external environmental collaboration and green innovation (green product, process and managerial innovation).

This study took in-depth empirical research by developing a survey questionnaire to identify the relationship between SMTs, environmental collaboration and green innovation. The respondents of the questionnaire were supply chain professionals working in the manufacturing industry of Pakistan. The survey collected 475 responses, which were tested through PLS-SEM using Smart-PLS.

The study results indicate that SMTs positively influence both internal and external environmental collaboration. Furthermore, internal environmental collaboration (IEC) fosters green products and green managerial innovation. In contrast, external environmental collaboration (EEC) fosters green processes and green managerial innovation. This study has also tested the mediation of IEC and EEC, which shows that both IEC and EEC mediate all the relationships except green process and green product innovation. The results also revealed that innovation capabilities moderate the relationship between environmental collaboration and green innovation.

Though this study has various practical implications, it is not free of limitations. First, the data were collected from Pakistan, and the results may only be compared with other developing countries. Second, few social media platforms have been considered, but they are increasing in numbers and could be used in upcoming studies. Third, green innovation in the context of products, processes and management is considered, but the concept is evolving, and its other indicators can be taken in upcoming studies.

This study addresses the implication of SMTs, environmental collaboration, innovation capabilities and green innovation, which are helpful for managers and policymakers to design policies.

This study provides the seminal operationalization of SMTs in environmental collaboration and green innovation. This study emphasizes innovation capabilities that firms should adopt.

This study aims to proposed that blockchain helps the organization improve supply chain (SC) performance by improving integration, agility and security through real-time information sharing, end-to-end visibility, transparency, data management, immutability, irrevocable information and cyber-security platforms.

This study has made an initial effort toward proposing a framework that shows the problems and challenges for the O&G SC under its segments (upstream, midstream and downstream) and provides the interlink among blockchain properties for SCM problems. SC managers were selected for survey questionnaires from the Pakistan O&G industries.

This study analyzes the impact of blockchain-enabled SC on firm performance with an understanding of the SC robustness capabilities as a mediator. The result revealed that the SC manager believes that the blockchain-enabled SC has a positive and significant on firm performance and robustness capabilities.

Blockchain technology is reflected as high-tech to support the firm process, responses and methods. The technology helps eliminate bottlenecks, avoid uncertainties and improve decision-making, leading to improved SC functions. This study guides managers about the potential problems of existing SC and how blockchain solves SC problems more effectively.

The oil and gas (O&G) sectors are neglected by researchers, and there are limited studies on O&G supply chain management (SCM). Additionally, no empirical evidence suggests implementing blockchain for O&G as a solution for potential problems. Furthermore, present the roadmap to other industries those having complex SC networks for the implication of blockchain to improve the SC performance.