Cagri Bulut, Murat Nazli, Erhan Aydin and Adnan Ul Haque
This study aims to demonstrate how greenwashing perceptions shape the effect of environmental concern on post-millennials purchasing behavior.
Abstract
Purpose
This study aims to demonstrate how greenwashing perceptions shape the effect of environmental concern on post-millennials purchasing behavior.
Design/methodology/approach
Based on 174 responses gathered through a street survey method from 5 different universities in Turkey, data are analyzed using the statistical package for social sciences software (SPSS 16.0). Principal component analysis is performed to assess the differentiation in factors. Multiple regression analysis is used to examine the effects of the items on the post-millennials purchasing and recommendation behavior.
Findings
The main findings revealed that the environmental concern trait of post-millennials triggers their green purchasing behavior. When the concern on green products is high, the awareness of perceiving that “if the product is actually green or pretending to be green” is high. When the post-millennials take the greenwashing perception into account, their environmental concern has lower effects on their green behavior. The moderating role of greenwashing between environmental concern and green purchasing is apparent. Greenwashing perception decreases the effects of environmental concern on green behavior.
Originality/value
The research raises the concept of greenwashing perception that moderates the relationship between environmental concern and post-millennials purchasing behavior. This study also demonstrates that greenwashing awareness has a critical role in creating a purchasing behavior of post-millennials that have environmental concerns.
Details
Keywords
Ferika Ozer Sari and Murat Nazli
The purpose of this research is to explore and understand the effects of excessive tourism growth on public health, local people and the ecosystem. The secondary purpose of the…
Abstract
Purpose
The purpose of this research is to explore and understand the effects of excessive tourism growth on public health, local people and the ecosystem. The secondary purpose of the study is to link excessive tourism growth to social exchange theory, in terms of interchanging key resources of tourism destinations.
Design/methodology/approach
This is an exploratory study where qualitative research methods are employed. Telephone interview technique is used to obtain data from academicians who work at various universities in Turkey. Content analysis and thematic analysis with an inductive approach are made by use of MAXQDA software program.
Findings
Findings reveal that the satisfaction of local people is an important gain in terms of the economy, but the destruction of the ecosystem due to the excessive crowd, in a sense, overtourism, garbage and too much waste is striking disadvantage based on the responses. Risk of contagious disease, effects on the natural environment and wastes are stated to have huge impacts on the public health and ecosystem.
Practical implications
The study identifies some implications in terms of imbalance and unfairness among the locals who face with excessive crowds. Managing the effects of excessive tourism growth on vulnerable destinations and local people, controlling the carrying capacity in destinations with anxiety, fear, depression, health problems and low living standards should be taken under consideration. Additionally, finding ways to get rid of infectious diseases (such as increasing health checkpoints at borders, investigating the carrying capacity of destinations) is important for tourism spots.
Originality/value
As a major theoretical contribution, this study links excessive tourism growth to social exchange theory and reveals that the degree of exchanging valuable resources in the destination and the level of interaction between locals and tourists are the most critical points for the well-being of the local community and ecosystem.