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1 – 5 of 5Murat Hakan Altıntaş, Serkan Kılıç and Can Efecan Akhan
There is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and industry…
Abstract
Purpose
There is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and industry perspective. The purpose of this paper is to examine the periodic changes within the content of e-tailing literature.
Design/methodology/approach
The data set of this study includes academic papers cited in the Web of Science, which was published between 2000 and 2017. In this context, a co-word analysis was conducted using SciMat software based on the keywords, including “online retailing,” “e-tailing,” “e-store,” “online store,” “e-tail” and “online retail,” found in the titles of published academic articles.
Findings
In this study, three different periods of the e-tailing study field were examined, major and emerging themes for each period were determined with a comparative bibliometric analysis. In this regard, consumer acceptance, choice and satisfaction were found as the major themes in the conceptualization of e-tailing research.
Originality/value
Understanding the transition from traditional marketing channels to online channels is an essential factor for retailers as well as consumers’ use and the acceptance of new technologies. This study contributes to the effective execution of the e-tailing systems.
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Füsun Çınar Altıntaş and Murat Hakan Altıntaş
To investigate how the perceived feminist/womanist identities of female managers in Turkey affect their leadership styles.
Abstract
Purpose
To investigate how the perceived feminist/womanist identities of female managers in Turkey affect their leadership styles.
Design/methodology/approach
Three main constructs were used to measure the relationship between feminist and womanist identity and leadership styles: womanist identity attitude scale, feminist identity composite scale, and GLOBE leadership scale. Data were collected by web‐based survey from the 102 female managers of large‐scale private sector companies in Turkey. Results were analyzed by regression analysis.
Findings
The results of the study, gathered over a two‐month web‐based survey, show that the feminist/womanist approaches held by women influence a variety of leadership styles. While feminist approaches are inspiring and effective in team‐work, womanist approaches affect collaborative, participative, and visionary leadership styles.
Research limitations/implications
Only female managers from large‐scale companies were included in the research; therefore, the results only reflect the opinions of women from large organizations.
Practical implications
Feminist/womanist lines of thought that emerged as extensions of the women's movement have also impacted upon the executive branches of organizations. In particular, it is thought that female managers possess different leadership qualities than men, thereby constituting a separate group within an organization. It is therefore significant to note that feminist/womanist approaches influence women's leadership styles.
Originality/value
This study adds significantly to the published body of knowledge. Its findings reflect valuable contribution concerning which factors of feminism/womanism attitudes have an effect on leadership styles.
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Murat Hakan Altıntaş, Serkan Kılıç, Gokhan Senol and Feride Bahar Isin
The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey.
Abstract
Purpose
The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey.
Design/methodology/approach
A study was conducted of 90 Turkish private label manufacturers. A web‐based questionnaire was the chosen method.
Findings
Three strategic objective factors were found to have an effect on competitive advantage: production efficiency, market embeddedness and product selling control.
Research limitations/implications
A comparative analysis between retailers and manufacturers of private labels was regarded as necessary to learn about their perspectives regarding competition. The large sample size encouraged confident generalization of the findings. Another limitation was only analyzing data from a country that has a low private label market share.
Practical implications
The findings of this paper offer valuable insights to retailers, national brand manufacturers and private label manufacturers, enabling them to learn the triggers for product manufacturing from the perspective of private label manufacturers.
Originality/value
It is hoped that this paper will reveal some valuable perspectives from an emerging private label market.
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Murat Hakan Altıntaş, Tuncer Tokol and Talha Harcar
Purpose – As a key crucial point, this study aims to examine the relationship between export barriers and the perceived export performance of Turkish SME's. …
Abstract
Purpose – As a key crucial point, this study aims to examine the relationship between export barriers and the perceived export performance of Turkish SME's. Design/methodology/approach – Major export barriers perceived by SMEs in Turkey are identified and, subsequently, the relationship between export barriers and export performance are examined. A web‐based questionnaire method was conducted among 2,000 SMEs that listed export associations with 7.25 percent response rate. The empirical analysis was conducted in two phases. The first step was to perform an exploratory factor analysis to 20 export barriers. The second step was to run a structural equation model to determine which barrier groups have a greater effect on perceived export performance. Findings – The findings suggest that procedural barriers and competition in foreign markets have the most effective impact on export performance. Both structures have negative effects as expected. In other words, as the procedural and competition barriers decrease, export performance also increases. Research limitations/implications – First of all, not all export barriers that might affect export performance were examined. Another limitation is that, the data obtained related to a very specific period. Export performance was measured by only subjective method with Likert scale. In the context of future research, export barriers of the Turkish exporters in relation to individual countries of origin should be investigated. Practical implications – The analysis of exporting problems on the basis of firm differences between domestic and foreign markets, procedural barriers, internal inefficiency barriers, competition and governmental barriers can provide both corporate and public policy makers with valuable guidelines for the formulation of suitable export marketing strategies and national export assistance programs respectively Originality/value – This study generally confirms the literature, but comes to some original further conclusions, based on export barriers of Turkish exporters.
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Füsun Altıntas, Feride Bahar Kurtulmusoglu, Murat Hakan Altintas, Hans-Rudiger Kaufmann and Sanem Alkibay
The purpose of this paper is to present a comprehensive model of the relationship between control and sales performance contingent upon the commitment and adaptive selling…
Abstract
Purpose
The purpose of this paper is to present a comprehensive model of the relationship between control and sales performance contingent upon the commitment and adaptive selling variables. Specifically, the study tests the mediator effects of adaptive selling and organizational commitment on the effect of managerial control systems on self-assessed performance of the salespeople working in the field of industrial marketing.
Design/methodology/approach
In total, 472 firms active in the industrial marketing field for tangible industry products in Turkey were selected for the research. The proposed model that tested posits relationships among management control variables and adaptive selling, organizational commitment and sales performance measures. Management controls are related to sales performance through the mediating effect of adaptive selling and organizational commitment. Management control styles (output as formal and professional as informal) were the independent variables, while changes in organizational commitment and adaptive selling were tested both as mediators and sales performance as dependent variable, consistent with the reciprocal effects model under analysis.
Findings
The findings demonstrated that “control” is positively associated with “sales performance” and “commitment” and “adaptive selling” mediate this relationship. Findings indicate that control impacts sales performance through a mediating mechanism that involves adaptive selling and commitment. Taken together, results showed that adaptive selling and commitment played a critical role in sales performance.
Originality/value
This research is the first to empirically analyse the model regarding the relationship between sales performance, control, adaptive selling and commitment variables.
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