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This study aims to examine the impact of online travel reviews (OTR) on tourists’ intention to travel based on the stimulus–organism–response (SOR) model. Further, it explored the mediating effects of tourist trust in OTR.

In this direction, this study proposes and empirically validates a conceptual model after collecting data from 299 Indian consumers. Proposed hypotheses were tested by applying the structural equation modelling technique. Bootstrapping method was used for mediation testing.

The findings revealed that various attributes of OTR exert differential impacts on travel intention. The study also confirmed the mediating role of tourist trust in OTR.

This study offers significant practical implications for travel marketers. To capitalize on OTR, travel marketers are recommended to develop an effective and efficient online reviews management system. This will improve the quality, valence, quantity and consistency of OTR, which in turn will enhance tourist trust in OTR, leading to improved travel intention.

No empirical evidence has been traced on how OTR enhances tourist trust in OTR and their travel intention. In support of this, the present study proposes and empirically validates an extensive model to comprehend the role of various drivers of OTR in improving tourist trust in OTR, leading to enhanced travel intention based on the SOR model.

The short/fast-food and perishable food supply chains (PFSC) have similar characteristics of lower lifespan and variable demand, leading to significant waste. However, the global population surge and increased health awareness make it impossible to continue wasting food because it is responsible for the loss of economy, resources, and biodiversity. A sustainable transition in short and PFSC is necessary; thus, addressing challenges is critical to explore the best strategy for redesigning PFSC.

An extensive literature review helped to identify 40 challenges, while a Delphi study highlighted 21 critical challenges. The fuzzy decision-making trial and evaluation laboratory method establishes a causal relationship between sustainable development (SD) challenges to help redesign PFSC.

From a strategic development perspective, frequent transportation disruption is the main critical challenge. Lack of supplier reliability is the most substantial cause of independence, with a causal value of 2.878. Overhead costs and lack of green maintenance strategies are part of the performance-oriented challenges. As it belongs to the driving zone, the second quadrant requires control while transforming PFSC for better sustainable development.

The study has several implications, such as lack of supplier reliability and frequent transportation disruption, which have the most robust causal value used as short-term strategy development. For short- and fast-food supply chains, it is necessary to study market and consumer behavior patterns to optimize inventory and customer service. Combating transportation disruption and supplier reliability challenges is vital in both PFSC and short and fast-food supply chains to reduce waste and promote sustainability.

The study’s findings are unique and put value toward the sustainable transition of PFSC by revealing critical challenges and their impact.

This study aims to identify the critical factors contributing to India-based non-governmental organizations (NGOs) capacity building and value creation for beneficiaries.

A total interpretive structural modeling technique has been used to develop a hierarchical model of critical factors and understand their direct and indirect interrelationships. The driving force and dependence force of these factors were determined by using cross-impact matrix multiplication applied to classification analysis.

This study identifies 12 critical factors influencing NGO capacity building in India’s intellectual disability sector across four dimensions. Internal organizational capabilities include infrastructure, staff qualifications, fundraising, vocational activities and technical resources. Second, coordination and stakeholder engagement highlight government and agency collaboration, dedicated board members and stakeholder involvement. Third, adaptability and responsiveness emphasize adjusting to external trends and seizing opportunities. Finally, impact and value creation emphasis on improving value for persons with disabilities (PWDs).

The findings of this study have practical implications for Indian NGOs working for PWDs. The study provides NGOs with a structural model for improving organizational capacity by identifying and categorizing critical factors into the strategic model.

There is a scarcity of literature on capacity building for disability-focused NGOs in India. This study seeks to identify critical factors and develop a hierarchical model of those factors to assist policymakers in India in building the capacity of NGOs.

Innovation is a prerequisite for economic and technological growth of any organization. Identifying enablers of innovation can help managers accelerate the process of economic growth. The purpose of this paper is to identify the prominent enablers of innovation in small and medium enterprises (SMEs) that can help overhauling organizations and benefit them economically.

A comprehensive literature review and expert’s opinions have been applied to identify enablers of innovation. A case of automotive component supplier is considered for conducting the research. A coalescence of Grey and DEMATEL methodologies has been incorporated to first rank the enablers of innovation based on their importance and then identify the causal relationship among these enablers by characterizing enablers into causal and effect groups.

A few important enablers, namely, entrepreneur traits, knowledge management, resources for innovation, and linkage capabilities, have been identified as prominent enablers for successful innovation in SMEs.

This paper identifies enablers of innovation in SMEs and the causal relationship between these enablers. The identified enablers and the causal relationship between these enablers will help managers of small organizations in selecting the enablers that need to be focused on, which, in turn, can drive other enablers of innovation, thus saving time and resources of the organizations.

This paper uses a novel Grey–DEMATEL methodology to identify the causal relationship among enablers and also contributes to the literature on innovation by identifying enablers of innovation in SMEs.

The purpose of this paper is to identify the challenges surrounding the implementation of digital technology (DT) agri-food supply chain (AFSC) and explore how these challenges relate to the various sustainability dimensions. Additionally, it aims to assess how these challenges are interconnected in relation to achieving sustainable development goals (SDGs).

The study employs a mixed-method approach utilizing the EFA-ISM-Fuzzy DEMATEL technique. To support and validate the findings, exploratory factor analysis (EFA) categorized 12 critical challenges in sustainable dimensions from 141 participants' responses. Furthermore, interpretive structural modeling (ISM) and decision-making trial and evaluation (DEMATEL) methods were used to obtain the interrelationship and hierarchical structure of the challenges.

The study identified 12 critical challenges while adopting DT in AFSC. These challenges were categorized into four sustainable dimensions: technological, economic, environmental and social. These challenges hinder the achievement of SDGs as well. Lack of regulatory and policy framework with security and privacy issues were the key challenges faced while adopting DT. These observations emphasize the necessity for government and policymakers to prioritize tackling the identified challenges to successfully endorse and execute DT initiatives in AFSC while also fulfilling the SDGs.

The implication underscores the need for collaboration among various stakeholders, such as governments, policymakers, businesses and researchers. By collectively addressing these challenges, DT can be leveraged optimally, fostering sustainable practices and making progress toward achieving the SDGs within the AFSC.

The study uses a combination technique of EFA and ISM-DEMATEL to identify the challenges faced in Indian AFSC while adopting DT and categorizes the interrelation between the challenges along with fulfilling the SDGs.

Supply chain disruptions can have severe negative consequences on companies. However, studies measuring the financial impacts of supply chain disruptions are largely confined to developed nations and large companies. Therefore, this study aims to analyze the impact of supply chain disruption on small companies in the context of an emerging nation. Further, an attempt has been made to classify supply chain disruptions and measure its impact by its type.

In this research, the event study on 335 supply chain disruption events for a 10 year period starting from 2009 to 2019 has been used.

The results state that the Indian small and medium companies lost −4.49% of shareholder wealth in disruption. The findings also indicate that the financial and environmental disruptions can have severe effect on shareholder wealth as compared to other category.

The study is confined to a developing country. Considering multiple countries can provide comparative results and therefore a global consensus could be achieved.

The outcomes of the results help managers to plan and prioritize supply chain disruptions, regulatory authorities can plug any possible insider trading practices for small companies in the event of supply chain disruptions. Investors can plan and take prudent investing decisions based on the nature of the disruptions.

To the best of the knowledge, this is the first study measuring the supply chain disruption effects on smaller companies in an emerging nation. The study is also novel in incorporating financial disruptions and measuring source wise impact on shareholder wealth.

After completion of the case study, the students will be able to analyze the overall competitive environment for telecom sector in India with the use of Herfindahl–Hirschman index tool, execute the fundamental analysis of Jio Platforms Limited (JPL) company, understand the concept of net neutrality and its implications for India market, understand the concept of “Zero debt company” and its implication for companies and understand data privacy concerns.

In early September of 2020, Ashish Aggarwal, a businessman in the northern state of Punjab, India with his usual habit of turning the pages of newspaper on hand and sipping morning chai got excited while reading newspaper with recent investment of Meta Platforms via Facebook buying 9.99% stake in reliance JPL. He explored and saw the potential for small businesses to invest in this and earn money, as a finance-inclined individual Aggarwal thought why not invest and earn from this opportunity. So he started googling and saw all the reviews of analysts on investment site and investors predicted that the deal could be a game changer that would further transform the existing telecom and social media platforms in India. The deal would further open doors for a new market “JioMart” which could be a futuristic design for a “one-stop-shop for e-commerce, social media consumption, instant messaging, and also digital payments”. Mukesh Ambani’s intentions to make the company zero net debt company within next 18 months fascinated him too. All this made Aggarwal interested in investing in JPL on behalf of his company as this investment option was only for business investors. So he called his financial manager, Mr Anish Mahajan for discussing the issue and both started discussing what could be the future of investment, then he told Mahajan to do the complete analysis. Also, Aggarwal was perplexed about the impact that Meta’s investment in Jio would have on consumers, especially in India. How would the telecom regulatory authority in India view it? Aggarwal felt that how the telecommunication industry would plunge into disruption mode in future. What would be the competitors’ stance in India? Would it trigger other players for strategic alliances? Aggarwal was in a dilemma whether he should invest his money in JPL company or not with controversial discussion on net neutrality and data privacy concern?

This case study is suited to master degree programs.

Teaching notes are available for educators only.

CSS 1: Accounting and Finance.

This study aims to identify several perspectives that affect the adoption of blockchain technology in India (BCTA) and evaluate their impact. To study the sector’s influence on adoption and the impact of BCTA on the performance of the Indian healthcare supply chain (HSCP) using BCTA as a mediating variable.

In this study, we first developed a conceptual model based on Organizational Information Processing Theory and Technology-Organization-Environment, then formulated hypotheses. Based on this, a questionnaire was developed, and data were gathered from experts in the Indian healthcare industry who were familiar with blockchain technology. AMOS 19 was used to analyze data using structural equation modelling.

All the factors have a significant positive influence on BCTA. Healthcare supply chain factors influenced the adoption most dominantly, followed by technological, environmental, organizational and record-keeping unit factors. Both the public and private sectors of HSCP benefited significantly from BCTA.

This research work is fruitful for healthcare practitioners, top management, academicians and policymakers in assessing BCTA’s impact on the HSCP.

We have attempted to evaluate the possible BCTA impact on HSCP. BCTA as a mediating variable and considering different perspectives for a holistic view of adoption in the Indian context add to this work’s originality.

The study proposes to determine the impending challenges to lean integration with Industry 4.0 (I4.0) in manufacturing that aims at achieving desired operational performance. Integrating lean and Industry 4.0 as the two industrial approaches is synergetic in providing operational benefits such as increasing flexibility, improving productivity, reducing cost, reducing delivery time, improving quality and value stream mapping (VSM). There is an urgent need to understand the integrated potential of OPEX strategies like lean manufacturing and also to determine the challenges for manufacturing SMEs and further suggest a strategic roadmap for the future.

The current work has used a combined approach on interpretative structural modeling (ISM) and fuzzy Matrice d'impacts croisés multiplication appliquée á un classment (MICMAC) approach to structure the multiple level analysis for the implementation challenges to integrate OPEX strategies with Industry 4.0.

The research has found that the indulgence of various implementation issues like lack of standardization, lack of vision and lack of trained support, all are the major challenges that inhibit the integration of OPEX strategies with I4.0 technologies in manufacturing.

The research has investigated the internal factors acting as a roadblock to lean and Industry 4.0 adoption. Further studies may consider external factors to lean and Industry 4.0 implementation. Also, further research may consider other operational excellence approaches and extend further to relevant sectors.

This study provides the analysis of barriers that is useful for the managers to take strategic actions for implementing OPEX strategies with I4.0 in smart manufacturing.

The research determines the adoption challenges towards the integrated framework. This is the first study to explore challenges in integrating OPEX strategies with I4.0 technologies in manufacturing SMEs.

This case study aims to analyse the different factors that cause a decline in an organisation's performance. It projects data for the prospective case readers to explore the possible approaches for the Chairman-cum-Managing Director (CMD) of Mahanagar Telephone Nigam Limited (MTNL) and Bharat Sanchar Nigam Limited (BSNL) to turnaround both the organisations. Furthermore, the case compels the readers to study the Indian Telecom industry to analyse the competitive behaviour and the consequent actions necessary to survive and thrive amongst their peers. From the theoretical perspective, the case emphasises the recent change observed in the Telecom industry regarding the transition from value-chain to value-network.

The authors collected the case facts and data for the case study from secondary sources like the latest news articles, the CRISIL database, company annual statements, company press releases and government regulatory body web portals.

The case study has identified the issues pertinent in the public sector companies in India, especially in the telecom sector, concerning leadership, pending government financial commitments and a slow-moving attitude towards taking action.

The case study highlights the management problems faced by the CMD of the two public sector telecom companies i.e. BSNL and MTNL.