Muhammad Sohaib, Asif Ali Safeer and Abdul Majeed
The social media communication of luxury service firms remains largely unexplored. This study explores the influence of firm-created social media communication (FCSMC) on…
Abstract
Purpose
The social media communication of luxury service firms remains largely unexplored. This study explores the influence of firm-created social media communication (FCSMC) on predicting brand evangelism (BEM) via perceived values, including functional value (FV), emotional value (EV) and social value (SV), by embedding the direct and moderating influence of customer experience (CX) on brand evangelism in the luxury hotel sector.
Design/methodology/approach
This study recruited 405 regular travelers to participate in an online survey. Following meticulous data curation, the empirical analysis was performed on 363 responses using structural equation modeling.
Findings
The findings revealed that FCSMC substantially impacted perceived values, including FV, EV and SV, as well as BEM. Likewise, perceived values, including FV and EV, were positively associated with BEM. In addition, this study revealed that CX exhibited significant predictive capability with its direct and moderating effects on BEM in the luxury hotel sector.
Originality/value
This original research advances the uses and gratifications theory and attribution theory. It provides novel theoretical insights and practical recommendations for the luxury hotel sector.
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Muhammad Sohaib, Umair Akram, Peng Hui, Hassan Rasool, Zohaib Razzaq and Muhammad Kaleem Khan
The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences.
Abstract
Purpose
The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences.
Design/methodology/approach
An online survey is conducted in Beijing and Shanghai. A random sampling technique is used to collect data from 854 respondents. Two scenarios of eWOM communication – positive and negative consumption experiences – are randomly assigned to each respondent. This study employs the structural equation modeling and confirmatory factor analysis techniques. However, it uses ordinary least squares and logistic regression to analyze 137 participants in the experimental study.
Findings
Promotion-focused customers that aim for self-enhancement and obtaining social benefits are motivated to spread positive eWOM on social networking sites. However, prevention-focused customers are driven by vengeance and anxiety, revealing higher intentions to post negative eWOM on review sites. eWOM generation is subject to gender, as promotion-focused male customers spread it more than both prevention-focused and promotion-focused female customers. Moreover, platform assistance (PA) has a significant positive impact upon regulatory-focused customers and eWOM (positive vs negative) relationships.
Practical implications
This study provides a deeper understanding of motivational factors of eWOM communication. Specifically, in case of product or service failure, negative consumption experiences drive prevention-focused customers to generate negative eWOM. Thus, using various tactics, marketers need to shift customers from focusing on prevention to focusing on promotion. For example, redeemable free coupons can shift customer attention and generate positive eWOM.
Originality/value
This study provides unique insights about eWOM motivation across genders. It examines regulatory focus, positive vs negative consumption experiences and moderation of PA.
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Wajid Shakeel Ahmed, Muhammad Sohaib, Jamal Maqsood and Ateeb Siddiqui
The purpose of this study is to determine if intraday week (IDW) effect of the currencies reflect leverage and asymmetric impact in currencies market. The study data set comprises…
Abstract
Purpose
The purpose of this study is to determine if intraday week (IDW) effect of the currencies reflect leverage and asymmetric impact in currencies market. The study data set comprises of intraday patterns of 15 currencies from developed and emerging economies.
Design methodology approach
The study applies the exponential generalized autoregressive conditional heteroscedasticity (E-GARCH) model technique to observe the IDW leverage and asymmetric effect after introducing hourly dummies variables, namely, IDWmon, IDWwed, IDWfrid and IDWfrid-mon.
Findings
The study results favor the propositions and confirm that IDW effect do exist in the international forex markets in relation to hourly trading pattern for respective currencies. Mostly, currencies do depreciate on Monday and Wednesday compared to the rest of the days. However, on the last trading day, i.e. Friday currencies observe an appreciation pattern which is for both economies. The results have an evidence of leverage and asymmetric effect confirmed by the E-GARCH model as a result of press releases and influence by micro-factors in the currency markets.
Practical implications
The study believes to have theoretical connection related to the better understanding of currencies trend for developed and emerging economies, as the IDW effect exists. Moreover, confirmation of both the leverage and asymmetric effect in observed currencies would be able to assist the investors in making rational choices during the trading hours and would confirm considerable profits through profit incentivized strategies.
Originality value
The study not only add knowledge to the previous study work in relation to the hourly trading pattern of currencies with reference to the IDW effects but also highlights the leverage and asymmetric effect in currencies that will help in formulating future trading strategies particular to emerging economies.
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Juan-Gabriel Cegarra-Navarro, Daniel Jiménez-Jiménez, Alexeis García-Pérez and Manlio Del Giudice
Ambidexterity refers to the tension between two different business models within the same organisation. This paper examines the significance of individuals’ knowledge exploration…
Abstract
Purpose
Ambidexterity refers to the tension between two different business models within the same organisation. This paper examines the significance of individuals’ knowledge exploration and exploitation activities in an organisation’s ambidexterity context, along with how they affect the creation of an affective commitment in the workforce. The study then investigates how an organisation’s ambidexterity vision contributes to employees’ affective commitment to learning.
Design/methodology/approach
These relationships are examined through an empirical investigation of 219 employees in the financial sector, using structural equation modelling validated by factor analysis.
Findings
The results indicate that for a firm to successfully achieve ambidexterity, its managers need to explicitly work to nurture a context where explorative and exploitative activities take place simultaneously. Another relevant contribution of this study has been addressing the impact that explorative and exploitative activities may have on affective commitment. The results suggest that while the effect of the ambidexterity context on the affective commitment by way of explorative activities is statistically insignificant, the effects of exploitative activities on affective commitment are statistically significant.
Originality/value
While the extant literature provides useful insights into the relationship between contextual ambidexterity and organisational performance, the relationship between ambidexterity and affective commitment has been less researched. This study has shown that an ambidexterity context is a key component in the process of combining knowledge structures in ways which are appropriate for both exploring value of that knowledge for the company and being effective in exploiting its memory.
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Samuel Ikechukwu Egwunatum, Anthony Chukwunedum Anumudu, Emmanuel Chidiebere Eze and Imoleayo Abraham Awodele
Lack of strict compliance to the principles of total quality management (TQM) by construction organizations has brought about poor quality of the finished building projects. This…
Abstract
Purpose
Lack of strict compliance to the principles of total quality management (TQM) by construction organizations has brought about poor quality of the finished building projects. This has been blamed for the incessant structural failure reported in Nigeria. This study appraised TQM implementation in the Nigerian construction industry, with a view to mitigating structural failure rate of construction projects. To achieve this aim, the study aims to assess the practice level of TQM and the factors hindering TQM implementation on construction projects.
Design/methodology/approach
The study utilized a well-structured questionnaire and convenient sampling method in the gathering and sampling of data among construction professionals in Imo state, Nigeria. Data analyses were done using, frequency, percentage, mean analytics and Pareto analysis.
Findings
The study revealed that major practice of TQM principles with respect to structural failure rate are purchasing: ensuring the procurement of materials of the specified quality standard, ensuring the use of a quality improvement construction process of the organization, site management responsibility: this entails ensuring quality supervision by the project management leadership and monitoring and control of quality during the construction to guarantee firm observance quality standards. Also, the major factors hindering TQM implementation on construction projects are: inadequacy of the necessary machineries, equipment, tools and facilities for the effective execution of work on construction site; breakdown in communication and information exchange between the management and supervisory teams on site; poor attitudes and strategies toward maintenance of equipment, tools and machines; and absence of prompt salary and incentive payment. It was recommended that construction firms must require the suppliers of construction materials to strictly comply with quality specification evidence in quality certification of delivered materials to mitigate structural failure.
Research limitations/implications
This study appraised TQM implementation in the construction industry of Nigeria, with emphasis on Imo state. The study underscores the practice level of TQM and the key factors hindering TQM implementation on construction projects. Following the localized geographical limitation of the study area, a similar research in other part/states of Nigeria or even in other developing countries of African is necessary.
Practical implications
The practices level of TQM and the factors hindering TQM implementation were identified. This will be useful in guiding construction firms, other industry's key stakeholders and regulatory agencies in bringing about a sustainable quality management system for improve profit and value maximization and avoiding incessant structural failure.
Originality/value
This is one of the few studies that have assessed the practice level of TQM and the factors hindering TQM implementation on construction projects in Nigeria. This study took place in Imo state with records of periodic structural failure and building collapse.
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Mukaram Ali Khan, Kareem M. Selem, Syed Sohaib Zubair and Muhammad Haroon Shoukat
Underpinned by affective events theory (AET), this paper examines the effect of coworker friendship on coworker incivility in family-style restaurants. Furthermore, this paper…
Abstract
Purpose
Underpinned by affective events theory (AET), this paper examines the effect of coworker friendship on coworker incivility in family-style restaurants. Furthermore, this paper seeks the mediation effect of positive workplace gossip.
Design/methodology/approach
Using a time-lagged approach, 83 headwaiters and 326 servers at family-style restaurants located in Port Said and Ismailia responded, and their responses were analyzed using AMOS v. 24.
Findings
Multigroup analysis findings proved that coworker friendship increased positive workplace gossip in favor of the server sample. At the same time, the latter decreased coworker incivility in favor of the headwaiter sample. Besides, positive workplace gossip partially mediated the coworker friendship–incivility association in favor of the server sample. Furthermore, incivility levels increase between married coworkers and their peers in favor of the server sample.
Originality/value
From the AET lens, this paper offers valuable insights into affective and emotional reactions to closest coworkers' judgmental behavior in the restaurant industry.
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Mukaram Ali Khan, Muhammad Haroon Shoukat, Syed Sohaib Zubair and Kareem M. Selem
People are more likely to participate in work-related events that might cause positive and negative affective reactions. Prior research linked coworker friendship with incivility;…
Abstract
Purpose
People are more likely to participate in work-related events that might cause positive and negative affective reactions. Prior research linked coworker friendship with incivility; however, few studies investigated negative workplace gossip. Simultaneously, linking coworker friendship with incivility through positive/negative affective responses is lacking. As such, this paper aims to examine this relationship via the dual mediation effect of positive and negative workplace gossip.
Design/methodology/approach
A total of 398 subordinates at family restaurants in Greater Cairo were surveyed, and data was analyzed using SmartPLS4.
Findings
Coworker friendship significantly influences coworker incivility via positive and negative workplace gossip and other underlying mechanisms.
Research limitations/implications
Managers should take the initiative to decrease gossip by sharing information promptly and thoroughly and establishing effective channels for information exchange. In the case of an informal plan, restaurant managers may seek to create a welcoming and motivating corporate atmosphere and cultivate social ties among subordinates to prevent the creation of negative gossip. Restaurant managers should give victims of negative gossip timely psychological counseling.
Originality/value
This paper contributes to the restaurant literature on affective emotional responses to coworkers’ judgment-driven behavior from new perspectives.
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Faizan Saleem, Salman Nisar, Muhammad Ali Khan, Sohaib Zia Khan and Mohammad Aslam Sheikh
The purpose of this paper is to formulate a benchmark to increase the tyre curing press production rate while minimizing tyre curing press downtime and maintenance cost with the…
Abstract
Purpose
The purpose of this paper is to formulate a benchmark to increase the tyre curing press production rate while minimizing tyre curing press downtime and maintenance cost with the help of a maintenance management technique based on overall equipment effectiveness (OEE).
Design/methodology/approach
The methodology is based on determining the OEE of tyre curing press before and after rectifying the causes of failures. The failure mode and effect analysis (FMEA) technique is used to find out the root causes of repetitive failures in tyre curing press by using the risk priority number.
Findings
A significant change in the value of OEE is observed after rectifying the repetitive failures, which were determined using the FMEA technique. Thus, it is concluded that the OEE and FMEA assist in improving the industrial performance and competitiveness of the production equipment studied.
Research limitations/implications
This study is limited to determining the OEE of single equipment only, not the whole production system. Manufacturing facilities are dependent on the operating environment; therefore a comparison of two different manufacturing plants based on the OEE value would not be justified.
Practical implications
This study can be applied in any tyre manufacturing industry in order to take competitive benefits, such as reduction in equipment downtime, increased production and reduction in maintenance cost.
Originality/value
The angle from which the paper approaches the bottleneck problem in a tyre production line is original for the studied company and shows positives results. It allows the company to apply the same approach in its other production equipment, lines and factories to achieve improvement in industrial performance and competitiveness.
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Sohaib Mustafa, Sehrish Rana and Muhammad Mateen Naveed
This study explores the adoption of Industry 4.0 in developing countries' export industries, focusing on factors influencing this adoption, the moderating role of market pressure…
Abstract
Purpose
This study explores the adoption of Industry 4.0 in developing countries' export industries, focusing on factors influencing this adoption, the moderating role of market pressure and prioritizing key factors for sustainable growth.
Design/methodology/approach
Based on the “TOE theory” this study has proposed a research framework to identify the factors influencing the adoption and sustainable implementation of Industry 4.0 in the export industry. This study has collected valid datasets from 387 export-oriented industries and applied SEM-ANN dual-stage hybrid model to capture linear and nonlinear interaction between variables.
Findings
Results revealed that Technical Capabilities, System Flexibility, Software Infrastructure, Human Resource Competency and Market pressure significantly influence the Adoption of Industry 4.0. Higher market pressure as a moderator also improves the Industry 4.0 adoption process. Results also pointed out that system flexibility is a gray area in Industry 4.0 adoption, which can be enhanced in the export industry to maintain a sustainable adoption and implementation of Industry 4.0.
Originality/value
Minute information is available on the factors influencing the adoption of Industry 4.0 in export-oriented industries. This study has empirically explored the role of influential factors in Industry 4.0 and ranked them based on their normalized importance.
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Saeidi Ramyani Saleh, Ehsan Mousavi Khaneghah, Nosratollah Shadnosh and Amirhosein Reyhani ShowkatAbad
This paper aims to propose a mathematical model for describing and clarifying the relationships among the indicators governing the social values of special customers in…
Abstract
Purpose
This paper aims to propose a mathematical model for describing and clarifying the relationships among the indicators governing the social values of special customers in business-to-consumer (B2C) e-commerce systems. This mathematical model is also able to describe the degree of adaptability of e-commerce systems to the social values of specific clients, and commercial firms are able to use the parameters described in this paper to increase the versatility and has the power to trade with special customers in different areas.
Design/methodology/approach
In this paper, while analyzing the issue of trading from the point of view of the customer as an element of trading, the affecting factors the trading space have been extracted. These affecting factors are categorized in three major groups: culture, technology and customers. This classification is based on the e-commerce and developing the traditional commerce. Using the mapping functions, the effects of each element in these three spaces on the concept of social values have been analyzed. The result of this analysis is the mathematical model governing each parameter and its semantic relation with the concept of social value.
Findings
The presence of a mathematical model between the indicators influencing the model adaptability and social values space allows e-commerce system designers to be able to make decisions on the adaptability of the model with a quantitative approach. To examine the proposed mathematical models, important frameworks and patterns in the field of e-commerce have been analyzed with an Islamic approach, as one of the adaptations of B2C e-commerce model.
Research limitations/implications
Regarding the innovation of the work, the case has been made, and the concept of social value and the model governing the elements of social values in this paper, in a B2C e-commerce model, has been discussed in general; the problem is parametric solved.
Practical implications
One of the key concepts in commerce is the ability of the commerce model to adapt to the requirements of special customers. This is more important in costumer-based e-commerce models. In these types of systems, if the commerce cannot match the customer’s characteristics, it will not be accepted and used by customers. This is especially more important in the field of social values for customers.
Originality/value
In this paper, a mathematical model is presented to examine the adaptability of e-commerce systems to the social values of special customers. In examining this model, the relationship between each element affecting the social value of specific customers and the factors affecting trade has been studied.