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Multilevel inverter (MLI) is an established design approach for inverter applications in medium-voltage and high-voltage range of applications. An asymmetric design synthesizes multiple DC input voltage sources of unequal magnitudes to generate a high-quality staircase sinewave comprising a large number of steps or levels. However, the implications of using sources of unequal magnitudes results in the requirements of a large variety of inverter switches and higher magnitudes of the total blocking voltage (TBV) rating of the inverter, which increase the cost. The purpose of this study is to present a solution based on algorithms for establishing DC source magnitudes and other design parameters.

The approach used in this study is to develop algorithms that bring an asymmetric cascaded MLI (ACMLI) design close to symmetric design. This approach then reduces the variety of switch ratings and minimizes the TBV of the inverter. Thus, the benefits of both asymmetric design (generation of a large number of voltage levels in the output waveform) and symmetric design (modularity) are achieved. The proposed algorithms can be applied to a number of ACMLI topologies, including classical cascaded H-bridge (CHB). The effectiveness of the proposed algorithms is validated by simulation in Matlab-Simulink and experimental setup.

Two new algorithms are proposed that reduce the number of variety of switches to just three. The variety can further be reduced to two under a specified condition. The algorithms are compared with the existing ones, and the results are promising in minimizing the TBV rating of the inverter, which results in cost reduction as well. For a specific case of four CHBs, the proposed Algorithm-1 produced 27% and Algorithm-2 produced 53% higher levels. Moreover, the presented algorithms produced minimum values of the TBV and resulted in minimum cost of inverter.

The proposed algorithms are novel in structure and have achieved the targeted values of minimized switch variety and reduced TBV ratings. Due to less variety, the inverter achieves a near symmetric design, which enables to attain the added advantages of modularity and reduced difference of power sharing among the DC sources.

The learning outcomes are as follows: what tasks are to be done by medical representatives in pharmaceutical industry? This study also highlights various competencies required to do effective selling in this industry; analyzes and discusses different unethical practices going on in the market; explains why ethical norms are necessary in sales context when sales targets are already achievable with unethical means; and develops and comments on strategies Flori Pharmaceutical can make to overcome on these unethical issues. What should be the response of Dahar to the email of Naveed khan? What course of action should be taken by Dahar in the deceitful reporting case of Mohsin Ali?

Flori is considered a leading and growing multinational organization in the highly competitive environment of Pakistan pharmaceutical industry with over 40 years of experience. The company aims to command a leading position in developing new health-care products as it offers a wide range of diabetic, cardiovascular, respiratory and vitamin products based on quality as a result of high research and examination. Recently, an email to Bilal Dahar on March 2017 from Flori’s star sales person Naveed Khan has forced management to take some strong decisions regarding ethical norms and values to be adopted by medical representatives of Flori pharmaceuticals. The email highlighted the issues related to sales pressure which are leading toward unethical sales practices. Dahar just not have to maintain Flori’s ethical code of conduct but he and his team also has to work hard to achieve more than 26% growth rate in sales revenue as compared to last year. Dahar knew that the highly competitive environment of pharmaceutical industry has led most of the stake holders to indulge in unethical behavior to achieve their individual targets. He knew that this is dangerous in long term for the multinational organizations such as Flori pharmaceuticals as if the similar behavior continues, the sales culture and values of the organization would be on stake. He also has to decide what decision to be taken against deceitful reporting issue of one of the top-performer territory managers, who was key person in helping Flori to close the sales year 2016 with the revenue of Rs. 6.4bn, a 26% growth over the last year. The case is rich enough to provide a platform regarding management of several ethical challenges in pharmaceutical selling and developing strategies based on them.

BBA, MBA final year.

Teaching Notes are available for educators only.

CSS 8: Marketing.

The main purpose of this study is to examine the damage behavior of flexural members under different loading conditions. The finite element model is proposed for the prediction of modal parameters, damage assessment and damage detection of flexural members. Moreover, the analysis of flexural members has been done for the sensor arrangement to accurately predict the damage parameters without the laborious work of experimentation in the laboratory.

Beam-like structures are structures that are subjected to flexural loadings that are involved in almost every type of civil engineering construction like buildings, bridges, etc. Experimental Modal Analysis (EMA) is a popular technique to detect damages in structures without requiring tough and complex methods. Experimental work conducted in this study concludes that a structure experiences high changes in modal properties once when cracking occurs and then at the stage where cracks start at the critical neutral axis. Moreover, among the various modal parameters of the flexural members, natural frequency and mode shapes are the viable parameters for the damage detection.

For torsional mode, drop in natural frequency is high for higher damages as compared to low levels. This is because of the opening and closing of cracks in modal testing. When damage occurs in the structure, there is a reduction in the magnitude of the FRF plot. The measure of this drop can also lead to damage assessment in addition to damage detection. The natural frequency of the system is the most reliable modal parameter in detecting damages. However, for damage localization, the next step after damage assessment, mode shapes can be more helpful as compared to all other parameters.

Effect on Dynamic Properties of Flexural Members during the Progressive Deterioration of Reinforced Concrete Structures is studied.

The purpose of the study is to ascertain the mediating role of meaning between servant leadership and work engagement. The study also explores the relationship between servant leadership and work engagement.

The data were collected from 704 service sector employees working in Pakistan through survey design. The data analysis was done through structural equation modeling using PLS-Smart and hierarchical regression using SPSS.

The results revealed that servant leadership was related to meaning and work engagement. Moreover, meaning was found to be related to work engagement. Finally, meaning was found to mediate the relationship between servant leadership and work engagement.

The research has ascertained the previously unexplored mediating role of meaning between servant leadership and work engagement.

Innovative health-promoting approaches of the era have verified phytoceutics as one of the prime therapeutic tools to alleviate numerous health-related ailments. The purpose of this paper is to probe the nutraceutic potential of ginger flowers and leaves against hyperglycemia.

The aqueous extracts of ginger flowers and leaves were observed on Sprague Dawley rats for 8 weeks. Two parallel studies were carried out based on dietary regimes: control and hyperglycemic diets. At the end of the experimental modus, the overnight fed rats were killed to determine the concentration of glucose and insulin in serum. The insulin resistance and insulin secretions were also calculated by formulae by considering fasting glucose and fasting insulin concentrations. Furthermore, the feed and drink intakes, body weight gain and hematological analysis were also carried out.

In streptozotocin-induced hyperglycemic rats, the ginger flowers extract depicted 5.62% reduction; however, ginger leaves extract reduced the glucose concentration up to 7.11% (p = 0.001). Similarly, ginger flowers extract uplifted the insulin concentration up to 3.07%, while, by ginger leaves extract, the insulin value increased to 4.11% (p = 0.002). For the insulin resistance, the ginger flower showed 5.32% decrease; however, the insulin resistance was reduced to 6.48% by ginger leaves (p = 0.014). Moreover, the insulin secretion increased to 18.9% by flower extract and 21.8% by ginger leave extract (p = 0.001). The feed intake and body weight gain increased momentously by the addition of ginger flowers and leaves; however, the drink intake and hematological analysis remained non-significant by the addition of ginger parts.

Conclusively, it was revealed that leaves have more hypoglycemic potential as compared to flowers.

Corona viruses have spiked structure and enveloped glycoproteins in their structure, along with specific proteins in membranes. The mode of action of COVID-19 consists of three phases, i.e. viral replication, immune hyperactivity and pulmonary destruction. However, angiotensin-converting enzyme is an essential receptor that causes COVID-19. After infecting any individual, COVID-19 develops in specific pattern with the following stages: replication stage and adaptive immunity stage. After adaptive immunity stage, the clinical symptoms of patient include cough, fever, runny nose, shortness of breath and many more. To cope with this COVID-19, food and nutrition played an important role. The purpose of this review article is to emphasize the significance of food and immunity to reduce COVID-19 attack among susceptibles.

In the present era, corona virus, a member of crown-shaped type, created a pandemic situation around the globe owing to its capability to move from human to animals and vice versa. This virus can transfer its 35% infection to the individuals. Contemporarily, this outbreak was observed in Wuhan, China in December 2019 and affected a huge number of communities by spreading like common flu. However, after investigation, it was revealed that COVID-19 is different from common flu regarding respiratory illness created by this novel coronavirus along with its taxonomy.

Over and above to all the aforementioned food safety concerns, it is suggested to use sufficient supply of green leafy vegetables along with fiber-rich foods such as legumes, beans, whole grains and vegetables. It is further good for health to get all these varieties whole and organic. The individuals should use probiotics (lactobacillus) on daily basis as a source of diary probiotic that can further bind to the virus directly and then can inhibit the viral attachment with body cells; also the probiotics are claimed to enhance the immune system of the body.

In the case of fruits and vegetables purchased, it must be thoroughly washed with water and then disinfected; after pat drying, these fruits and vegetables can be moved to the refrigerator and stored along with other foods. During the outbreak of COVID-19, the partially cooked or ready-to-eat foods should be avoided, especially eggs, meat, meat products, milk and milk-related products. On the other side, nuts should not be consumed; if required, then it must be properly roasted at home before consumption.

The baked product right after coming out of oven is completely safe; however, these are contaminated during handling such as crumb in case of bread and with knives; so in the breakout of any viral attack, the individuals should avoid slicing of the bread. Moreover, it is recommended to place the baked products in personal bags instead of bulk quantity. Before the consumption, the baked products should be toasted, microwaved or heated with the help of pan (traditional) to reduce the amount of viral load.

Dietary supplements are taken by most of the people on daily basis or sporadically especially when they are suffering from inflammation or cold. They have options while selecting these types of supplements such as probiotics, Echinacea, omega-3 fatty acids, vitamins D and E, calcium glucosamine, garlic and iron. These supplements are beneficial for the group of population who do not eat diversity of food as sufficient amount of essential nutrients is provided through this pathway.

This work is original in its novelty.

The study aims to examine the mediating role of psychological empowerment and job crafting between servant leadership and innovative work behavior.

The data were collected from 689 knowledge workers employed in Pakistan's service industry. The data collection was done through survey design. The data analysis was done through structural equation modeling using PLS-Smart.

Servant leadership was found to be related to psychological empowerment, job crafting and innovative work behavior of the employees. Job crafting was found to be mediating between servant leadership and innovative work behavior. Additionally, psychological empowerment and job crafting were found to be sequential mediators between servant leadership and innovative work behavior.

The study delineated the link mechanism between servant leadership and innovative work behavior.

This study focuses on the Critical Success Factors (CSF) for developing sustainable entrepreneurship in the Pakistani telecommunication industry. Despite the efforts made by governments and stakeholders to stimulate sustainable entrepreneurship initiatives, contributions in the telecommunications sector are lacking. Therefore, this study has the major objective of identifying a transformation path for these firms. This is done by providing a theoretical framework for sustainable entrepreneurship in the telecommunications industry, focusing on managerial and operational practices that should be modified according to a set of CSFs identified by experts in Pakistani firms.

This article proposes a novel Multiple Attribute Decision Making (MADM) approach based on Grey Systems Theory (GST) and Best-Worst Method (BWM) while unveiling endogenous relationships among current managerial/operational practices and the CSFs for sustainable entrepreneurship in the telecommunications industry.

CSFs for achieving sustainable entrepreneurship in the Pakistani telecommunications industry were found to rely on a tripod, based on effectiveness, transparency, and accountability that are embedded within the ambit of managerial and operational practices, such as focusing and reducing digital illiteracy, targeting poor communities, helping the young in structuring start-ups.

This article contributes to the MADM research stream by proposing a novel use of the BWM technique based on GST to promote sustainable entrepreneurship CSFs in Pakistani telecommunications firms.

The capability to predict and evaluate various configurations’ performance during the conceptual design phase using multidisciplinary design analysis and optimization can significantly increase the preliminary design process’s efficiency and reduce design and development costs. This research paper aims to perform multidisciplinary design and optimization for an expendable microsatellite launch vehicle (MSLV) comprising three solid-propellant stages, capable of delivering micro-payloads in the low earth orbit. The methodology’s primary purpose is to increase the conceptual and preliminary design process’s efficiency by reducing both the design and development costs.

Multidiscipline feasible architecture is applied for the multidisciplinary design and optimization of an expendable MSLV at the conceptual level to accommodate interdisciplinary interactions during the optimization process. The multidisciplinary design and optimization framework developed and implemented in this research effort encompasses coupled analysis disciplines of vehicle geometry, mass calculations, aerodynamics, propulsion and trajectory. Nineteen design variables were selected to optimize expendable MSLV to launch a 100 kg satellite at an altitude of 600 km in the low earth orbit. Modern heuristic optimization methods such as genetic algorithm (GA), particle swarm optimization (PSO) and SA are applied and compared to obtain the optimal configurations. The initial population is created by passing the upper and lower bounds of design variables to the optimizer. The optimizer then searches for the best possible combination of design variables to obtain the objective function while satisfying the constraints.

All of the applied heuristic methods were able to optimize the design problem. Optimized design variables from these methods lie within the lower and upper bounds. This research successfully achieves the desired altitude and final injection velocity while satisfying all the constraints. In this research effort, multiple runs of heuristic algorithms reduce the fundamental stochastic error.

The use of multiple heuristics optimization methods such as GA, PSO and SA in the conceptual design phase owing to the exclusivity of their search approach provides a unique opportunity for exploration of the feasible design space and helps in obtaining alternative configurations capable of meeting the mission objectives, which is not possible when using any of the single optimization algorithm.

The optimized configurations can be further used as baseline configurations in the microsatellite launch missions’ conceptual and preliminary design phases.

Satellite launch vehicle design and optimization is a complex multidisciplinary problem, and it is dealt with effectively in the multidisciplinary design and optimization domain. It integrates several interlinked disciplines and gives the optimum result that satisfies these disciplines’ requirements. This research effort provides the multidisciplinary design and optimization-based simulation framework to predict and evaluate various expendable satellite launch vehicle configurations’ performance. This framework significantly increases the conceptual and preliminary design process’s efficiency by reducing design and development costs.

The learning outcomes are as follows: to understand the strategic importance of location selection within the organization and how it influences other’s performance; to understand the impact of supply chain drivers on sales performance and to understand the role of other stakeholders in location selection strategy; to analyze the constraints in decision-making for selection of warehouse location and its remedies; to analyze the alternative options for warehouse in the light of top level management’s instruction or organizational strategies; to select the best possible alternate for long-term sustainability of warehouse location.

Ishaq Bashir, who has recently joined Super Distribution Services as Facility Manager, is indecisive in selecting a rental location for its offices and warehouse, either SDS had to move back to the old location or continue with existing warehouse facility. This existing location was selected by Ex Facility Manager around six months ago because SDS had to vacate their old location due to graving concern the owner of the premises. SDS had to search for a new facility and vacate the older premises within three months’ time as per “evacuation notice” received from the owner, and finally, the company shifted to the new location by 28 February 2017. After six months in September 2017, sales team realized a serious dip in sales by 1 per cent, and they claimed that this had happened due to wrong selection of the location of the warehouse which was far from the city. Now Bashir had to decide either to continue with the existing facility or move to the previous one or search for any third feasible location.

BBA and MBA.

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CSS 9: Operations and Logistics.