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Article
Publication date: 22 November 2018

Muhammad Faisal Shahzad, Muhammad Bilal, Jin Xiao and Tahir Yousaf

The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the…

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Abstract

Purpose

The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan.

Design/methodology/approach

The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data.

Findings

The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users.

Research limitations/implications

Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study.

Practical implications

This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product.

Originality/value

This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

Details

Journal of Islamic Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 12 September 2023

Muhammad Faisal Shahzad and Jari Salo

This study undertakes a comprehensive exploration of the relationships between psychological ownership (PO) in playful consumption and its substantial impact on consumer happiness…

286

Abstract

Purpose

This study undertakes a comprehensive exploration of the relationships between psychological ownership (PO) in playful consumption and its substantial impact on consumer happiness (CH). Specifically, this study aims to investigate the moderating effects of personality and game performance on the association between PO and CH.

Design/methodology/approach

Subsequently, this study proceeds to evaluate consumer happiness in the context of playful consumption experiences through two distinct studies, one quantitative and the other experimental. For Study 1, a randomized sample of 453 respondents from Pakistan is utilized, and data is analyzed using SEM (Structural Equation Modeling) techniques. In Study 2, this study employed an EEG emotive insight device, offering valuable insights into the factors associated with psychological ownership. This experimental approach allows exploring the neuro-marketing perspective of players engaging in playful consumption activities.

Findings

The research findings demonstrated multiple positive associations with psychological ownership (PO). Perceived control, competitive resistance, emotions, customer participation, personality and performance all exhibited significant positive correlations with PO. Furthermore, the study highlighted that game performance has the capacity to enhance feelings of happiness among participants.

Practical implications

This study offers innovative insights into the mechanisms that underpin consumer happiness and serves as a reliable guide for policymakers, applied psychologists, consumers and marketers who play a role in shaping the future in the domain of happiness and well-being through playful consumption experiences.

Originality/value

This study offers new insights into the processes that drive consumer happiness and provides a vigorous guide for policymakers, applied psychologists, consumers and marketers who shape the futures in the field of happiness and well-being through playful consumption experience.

Details

Journal of Contemporary Marketing Science, vol. 6 no. 3
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 1 January 2024

Muhammad Faisal Shahzad, Jingbo Yuan, Farrah Arif and Abdul Waheed

This study aims to investigate the effectiveness of two types of social media videos used for destination image development: induced/commercial-oriented content and organic…

567

Abstract

Purpose

This study aims to investigate the effectiveness of two types of social media videos used for destination image development: induced/commercial-oriented content and organic content (where content is made without commercial interest, such as vlogs classified as user-generated content).

Design/methodology/approach

Experimental research using “Emotive EEG” (electroencephalogram) in a controlled environment was conducted with 30 participants (20 males, 10 females), age range 18 to 26. Emotive EEG recording was performed while the participants watched both types of video clips. Test results for both groups indicate that induced content is preferred over organic content.

Findings

This study opens up future research avenues where neuromarketing’s “Marketer Friendly” EEG equipment can be applied to the customer selection process.

Originality/value

Marketing analysts can gauge the interest and response of customers on different types of social media video content for destination marketing based on the findings of this study.

Details

Journal of Islamic Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 14 May 2019

Ahsan Mahmood, Hikmat Ullah Khan, Zahoor Ur Rehman, Khalid Iqbal and Ch. Muhmmad Shahzad Faisal

The purpose of this research study is to extract and identify named entities from Hadith literature. Named entity recognition (NER) refers to the identification of the named…

257

Abstract

Purpose

The purpose of this research study is to extract and identify named entities from Hadith literature. Named entity recognition (NER) refers to the identification of the named entities in a computer readable text having an annotation of categorization tags for information extraction. NER is an active research area in information management and information retrieval systems. NER serves as a baseline for machines to understand the context of a given content and helps in knowledge extraction. Although NER is considered as a solved task in major languages such as English, in languages such as Urdu, NER is still a challenging task. Moreover, NER depends on the language and domain of study; thus, it is gaining the attention of researchers in different domains.

Design/methodology/approach

This paper proposes a knowledge extraction framework using finite-state transducers (FSTs) – KEFST – to extract the named entities. KEFST consists of five steps: content extraction, tokenization, part of speech tagging, multi-word detection and NER. An extensive empirical analysis using the data corpus of Urdu translation of Sahih Al-Bukhari, a widely known hadith book, reveals that the proposed method effectively recognizes the entities to obtain better results.

Findings

The significant performance in terms of f-measure, precision and recall validates that the proposed model outperforms the existing methods for NER in the relevant literature.

Originality/value

This research is novel in this regard that no previous work is proposed in the Urdu language to extract named entities using FSTs and no previous work is proposed for Urdu hadith data NER.

Details

The Electronic Library , vol. 37 no. 2
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 26 December 2024

Khuram shahzad, Muhammad Athar Rasheed, Muhammad Faisal and Saira Ghulam Hassan

This study aims to explore the nuanced role of organizational “collectives” in transmitting the effect of high-performance work systems (HPWS) on organizations’ market success and…

36

Abstract

Purpose

This study aims to explore the nuanced role of organizational “collectives” in transmitting the effect of high-performance work systems (HPWS) on organizations’ market success and workforce retention.

Design/methodology/approach

The multi-source data was collected from 113 construction firms operating in Pakistan using a survey questionnaire.

Findings

The findings indicate that collective human capital and collective satisfaction of organizations differentially mediate the effect of HPWS on market success and workforce retention. Collective satisfaction mediates the effect of HPWS on both market success and workforce retention, however collective human capital only mediates this relationship for market success of organizations.

Practical implications

Organizations should consider prioritizing investment in cognitive and affective development of overall human resources. Knowledge, skills, abilities and emotions of individual employees operate at the collective level so organizations should design HRM practices to manage collective thoughts and interpretations.

Originality/value

This is the first study to investigate human capital and satisfaction at the collective organization level to explore collective developmental and motivational paths for HPWS to boost organization strategic outcomes.

Details

Journal of Organizational Effectiveness: People and Performance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2051-6614

Keywords

Available. Open Access. Open Access
Article
Publication date: 6 October 2023

Ijaz Ur Rehman, Faisal Shahzad, Muhammad Abdullah Hanif, Ameena Arshad and Bruno S. Sergi

This study aims to empirically examine the influence of financial constraints on firm carbon emissions. In addition to the role of financial constraints in firm-level carbon…

2736

Abstract

Purpose

This study aims to empirically examine the influence of financial constraints on firm carbon emissions. In addition to the role of financial constraints in firm-level carbon emissions, this study also examines this influence in the presence of governance, environmental orientation and firm-level attributes.

Design/methodology/approach

Using pooled ordinary least square, this study examines the impact of financial constraints on firm-level carbon emissions using a panel of 1,536 US firm-year observations from 2008 to 2019. This study also used two-step generalized method of moment–based dynamic panel data and two-stage least square approaches to address potential endogeneity. The results are robust to endogeneity and collinearity issues.

Findings

The results suggest that financial constraints enhance the carbon emissions of the firms. The economic significance of financial constraints on carbon emissions is more pronounced for the firms that do not report environment-related expenditure investment and those that are highly leveraged. The authors further document that firms with a nondiverse gender board signify a statistically significant impact of financial constraints on carbon emissions. These results are also economically significant, as one standard deviation increase in financial constraints is associated with a 3.340% increase in carbon emissions at the firm level.

Research limitations/implications

Some implicit and explicit factors like corporate emissions policy and culture may condition the relationship of financial constraints with carbon emissions. Therefore, it would be worthwhile to consider these factors for future research. In addition, it is beneficial to identify the thresholds and/or quantiles at which financial constraints may significantly make a difference in enhancing carbon emissions.

Practical implications

The findings offer policy implications for investment in stakeholder engagement for capital acquisitions, thereby effectively enforcing environmental innovation and leading to a reduction in carbon emissions.

Originality/value

This study integrated governance and environment-oriented variables in the model to empirically examine the role of financial constraints on the carbon emissions of the firms in the USA over and above what has already been documented in the earlier literature.

Details

Social Responsibility Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1747-1117

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Article
Publication date: 1 April 2020

Khawaja Fawad Latif, Aqib Nazeer, Faisal Shahzad, Mohsin Ullah, Muhammad Imranullah and Umar Farooq Sahibzada

Drawing on the knowledge-based view (KBV), the study investigates the impact of entrepreneurial leadership (EL) on knowledge management (KM) processes and further examines the…

3368

Abstract

Purpose

Drawing on the knowledge-based view (KBV), the study investigates the impact of entrepreneurial leadership (EL) on knowledge management (KM) processes and further examines the mediating role of KM processes on the linkage between EL and project success (PS).

Design/methodology/approach

Survey data were collected from 304 project workers in software projects, and the proposed relationships were assessed through SMART-PLS structural equation modeling tool.

Findings

The study found a significant impact of EL on KM processes and PS. The analysis also revealed that KM processes significantly impact project success while EL impact PS indirectly through KM processes.

Originality/value

The relevancy of the research stems from the scarcity of research on EL, while studies on the role of leadership as a predictor of KM are significantly limited. Additionally, there is a scarcity of research on the impact of KM on project success. This is one of the earliest studies that investigate the inter-relationship among EL, KM processes and project success.

Details

Leadership & Organization Development Journal, vol. 41 no. 2
Type: Research Article
ISSN: 0143-7739

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Article
Publication date: 6 September 2023

Saad Hassan, Saqlain Raza, Muhammad Faisal Malik, Amir Ishaque and Mahin Fiza

Achieving innovation performance (IP) through high-performance work system (HPWS) remained relatively unexplored. Literature on the HPWS-IP linkage mechanism raises a question…

502

Abstract

Purpose

Achieving innovation performance (IP) through high-performance work system (HPWS) remained relatively unexplored. Literature on the HPWS-IP linkage mechanism raises a question mark and highlights the existence of a black box. Therefore, the present study aimed to empirically fill the gap in the literature by developing a framework to theorize HPWS nexus with IP through serial mediation of intellectual capital (IC) and organizational ambidexterity (OA).

Design/methodology/approach

To answer the study questions survey-based, multi-source and time-lagged data were collected to examine the proposed model. SPSS 24 version was used to evaluate descriptive statistics and through Smart-PLS 3.32., partial least square structural equation modeling (PLS-SEM) was employed to test the study hypotheses.

Findings

Study findings indicate that HPWS not only has a significant direct impact on IP but also has a significant indirect relationship with IP through the mediation of IC and OA. Both IC and OA also mediated this relationship serially.

Originality/value

The originality of the study lies in the fact that it studied HPWS as an antecedent of IC and OA and IP as the consequence. Further, the study fills the knowledge gap in previous literature in which limited or no study has used the serial mediation model with two mediators particularly IC and OA to explore the relationship between HPWS and IP.

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Article
Publication date: 2 March 2015

Faisal Shahzad, Jamshed Khan Khattak, Mobeen Jamshed Khattak and Fahad Shahzad

The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered…

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Abstract

Purpose

The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered but it is important to understand whether the extent of consumer socialization in terms of soft drink consumption influences consumer behavior by taking into consideration consumer cohorts.

Design/methodology/approach

The quantitative research is based on consumer survey method by using Likert scale questionnaire. Convenience sampling technique with a sample size of 637 is used. Data are analyzed by using cronbach α, ANOVA, correlation and multiple regressions.

Findings

Overall, the findings maintain the impact of consumer socialization on soft drink consumption. Such influence of consumer socialization through social media, cultural groups and social groups encourages soft drink socialization behavior. Additionally there is also an evidence of mediating role of consumer generational behavior in soft drink consumption.

Research limitations/implications

The results of this paper extend knowledge of how consumer socialization affects soft drink consumption behavior and provide important insights into how consumer cohorts should be targeted. The Chosen research approach is a limitation of the study.

Practical implications

The results are of value to academic researchers, soft drink industry practitioners in a way that it will help them to portray marketing and advertising activities by taking into consideration consumer cohorts behavior.

Social implications

This paper addresses an untapped issue on how cohorts socialization at different social setting impact on consumer soft drink consumption behavior.

Originality/value

This paper fulfills a recognized need to study soft drink socialization in terms of cohort’s behavior.

Details

British Food Journal, vol. 117 no. 3
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 22 July 2019

Waqar Azeem Khan, Muhammad Waqas, Mehboob Ali, F. Sultan, M. Shahzad and M. Irfan

This paper aims to develop a mathematical model featuring Brownian motion and thermophoresis. The idea of curved stretching subjected to time-dependent non-Newtonian (Sisko) fluid…

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Abstract

Purpose

This paper aims to develop a mathematical model featuring Brownian motion and thermophoresis. The idea of curved stretching subjected to time-dependent non-Newtonian (Sisko) fluid flow is introduced.

Design/methodology/approach

Shooting scheme is implemented to compute nonlinear systems.

Findings

Velocity profile of Sisko magnetonanofluid enhances for augmented values of curvature parameter.

Originality/value

To the best of the authors’ knowledge, no such analysis has yet been reported.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 9
Type: Research Article
ISSN: 0961-5539

Keywords

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