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This paper examines the perceptions of Bolivians engaged in the country's apparel industry regarding barriers and challenges to participation in the global textile and apparel complex. Small Bolivian apparel producers perceive the apparel industry as a source of employment and an opportunity to improve the well being of their families. Government/small business relationships, economic and political uncertainty of trade partners, inadequate infrastructure, a depressed domestic market, and global trade policies were identified by participants as barriers to further development of the apparel industry. Apparel producers require support from both public and private sectors to foster entrepreneurship, promote Bolivian apparel products and join regional production networks to revitalize the apparel industry in Bolivia.