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This study identifies the outcomes prioritised by the sponsors of a sport, specifically football. The authors’ novel thesis is that the network collaboration between sponsors as well as with the sponsorship object (i.e. the football club) is a significant determinant of sponsor satisfaction and the likelihood of renewing the sponsorship deal. This perspective has not been adequately addressed in existing sponsorship research.

The authors use an original dataset to empirically analyse networks and their business value for football sponsors. Our data covers sponsors of the Norwegian football club Rosenborg Ballklub (RBK) from 2011 to 2018, which we analyse using regression models.

The results indicate that network effects are extremely important for sponsors in the RBK network. The authors’ analyses also indicate that network effects are more important than exposure.

When planning, sponsors must analyse their motives for being a sponsor and assess how well their network functions by exploring its cohesiveness and scope. It is also very important that the sponsorship object be aware of the value of the network and enable interaction between the sponsors.

This study confirms that functioning networks contribute to the satisfaction and renewal of sponsorships and can attract a growing number of sponsors for sports clubs, thus serving as an important source of income.

The purpose of this paper is to investigate how four international students at a Danish university cope with their study-related and everyday information needs, behaviorally as well as affectively, and how their information seeking blends with their cross-cultural adaptation.

Each of the four participants contributed ten diaries and took part in three interviews during the first semester of their stay.

International students’ information needs and seeking behavior are shaped by their host university but also by cross-cultural, personal and situational issues. While the cross-cultural issues set international students apart from domestic students, the personal and situational issues create individual differences that call for more individually tailored support. The studied international students lacked information about both study-related and everyday issues. These two types of issues were intertwined and experienced as equally stressful. However, study-related information needs were more important, whereas everyday information needs were more difficult to resolve. In addition, participants tended to feel on their own when it came to finding needed information, but studying abroad also had elements of personal growth in meeting life’s challenges.

More participants are needed to investigate how international students’ information seeking evolves over time.

This study contributes detailed information about international students’ study-related and everyday information seeking during their first semester abroad. The study has implications for everyday-life studies of international students’ information behavior and the international classroom in general.